Mobile marketing, mobile commerce and mobile payments are three of the biggest growth segments in the modern digital world. And Visa is reaping the benefits of being an innovator in its respective field.
Visa today announced that Visa Checkout is sustaining tremendous growth, reaching more than 20 million enrolled accounts.
If you’re not familiar, Visa Checkout enables millions of consumers to pay in just a few clicks on any device around the web with some of the world’s top merchants.
“Visa Checkout continues to simplify the online checkout process for consumers, while helping merchants increase sales and convert items in the cart to completed purchases,” says Sam Shrauger, senior vice president, digital solutions, Visa Inc. “Reaching 20 million enrolled accounts is a huge achievement and further affirms Visa Checkout’s purpose of bringing the trust and security of your Visa card to the evolving digital world.”
As consumer adoption of Visa Checkout grows, so too does interest among brand name merchants in joining the platform. Among the merchants who have recently adopted Visa Checkout to improve their online shopping experience in order to increase conversion rates with additional customers include HSN, Alaska Airlines, Avis Budget, Cole Haan, Emirates Airline, FIFA, Marriott, Sam’s Club and Walmart. These new merchants join a growing list of 300,000 merchants, including Best Buy, Starbucks, Papa John’s and StubHub, among others.
“At HSN, we are focused on developing innovative solutions that result in an unparalleled shopping experience,” said Ryan Ross, EVP of Marketing, Digital Commerce and Creative for HSN. “The Visa Checkout integration helped to attract new customers and drive incremental sales across all our platforms as we continue to lead the future of Boundaryless Retail at HSN.”
