Leveraging world-class technology, ScreenShop allows consumers to easily shop the looks they love on social media, online, and on the street by simply taking a screenshot on their phone.

So how does it work?

ScreenShop boasts patent-pending technology that instantly scans screenshots taken from any app or website on your phone, converting them to similar, shoppable items at a variety of price points.

“ScreenShop is our way of helping consumers actualize the fashion inspiration on their social media feeds, providing them with an easy way to immediately shop the styles they see and love,” says Molly Hurwitz, ScreenShop co-creator and co-founder. “I am all too familiar with the constant frustration of seeing styles flood my social media feed and never being able to find similar products that fit my lifestyle. ScreenShop provides the solution.”

In addition to Hurwitz, ScreenShop was co-created by Mark Fishman, Ari Bregin, Meir Hurwitz and leading Israeli technologist, Jonathan Caras.

The ScreenShop app is free to download for IOS in the App Store and to sign up for the Android beta.

For more info, click here.

The post ScreenShop Poised to Take mCommerce By Storm appeared first on Mobile Marketing Watch.

That appears to be the thinking of increasing numbers of U.S. consumers. Analysts are forecasting that shoppers will do as much as 50 percent of their shopping online.

“Now it’s as much a matter of convenience as it is price,” said Rodney R. Sides, the head of the U.S. retail and distribution practice for Deloitte Consulting LLP in New York.

The data tells the tale. Statistics from the National Retail Federation indicate that holiday sales could be $655.8 billion for the months of November and December, up by 3.6 percent from 2015. Notably, $117 billion of that will be in online and non-store purchases — that’s up about 10 percent from last year, according to business reporters at the Tampa Bay Times.

Savvy businesses who sell online are gearing up for the growth. Many retailers are offering free delivery along with in-store and curbside pickup options.

“We continue to move from brick-and-mortar toward click-and-order,” explained John A. Challenger, CEO of Chicago-based consulting firm Challenger, Gray & Christmas (yes, a great company name for the holidays). “That means that brick-and-mortar fulfillment facilities need seasonal workers.”

A growing number of companies who sell online, however, are leaving the seasonal workers to an outside fulfillment company. Companies like Red Stag Fulfillment, which handles warehousing and shipping for online sellers, already know what’s ahead.

Red Stag Fulfillment is offering tips for businesses who want to get up to speed now for the coming digital deluge.

One tip? Getting fulfillment help and commitments to meet customers demand.

“A shelf space shortage at your fulfillment center could leave your products sitting in pallets on the loading dock when they should be picked, packed, and shipped,” notes Red Stag. “Ask your fulfillment center for a dock-to-stock time guarantee to make sure not a single order is delayed because of warehouse stocking backlogs.”

Red Stag has many more tips for holiday fulfillment planning here

The post Happy Online Holiday! Red Stag Fulfillment Shares Tips As Businesses Gear Up for Digital Deluge appeared first on Mobile Marketing Watch.

If you’re not familiar, Retailigence is a provider of in-store product data and location services for facilitating a shopper’s path-to-purchase in brick-and-mortar stores.

What was the impetus for the acquisition?

By combining ShopAdvisor’s ability to provide a personalized, data-driven content experience and access to more than 210 million online and local inventory products with Retailigence’s real-time intelligence on the availability of those products across 200,000 brick-and-mortar stores, consumers will have an unprecedented, end-to-end mobile-enabled shopping experience that can take them from product discovery to hyper-localized in-store purchases.

Through this acquisition, ShopAdvisor has more than doubled in size and boasts a significant number of brand name customers spanning the media, brand manufacturers and retailers, including: Hearst, Time Inc., Conde Nast, Vince Camuto, Levi’s, GUESS, Kmart, Pepsico, P&G and Walgreens, among many more.

“As traditional online advertising becomes increasingly ineffective, publishers, brands and retailers know they must shift their ad strategy so that it aligns with how consumers want to be engaged. We see the need for a completely integrated path to purchase, through the media, where consumers are influenced, staying connected through the transaction – online or at a local retailer. It’s the right time to integrate these things as brands focus their spending on the mobile consumer, yet still recognizing the critical importance of brick-and-mortar commerce,” said Jeff Papows, CEO of ShopAdvisor. “By providing a platform that encompasses real-time product intelligence, content intelligence, shopper analytics, and hyperlocal proximity awareness, we can intelligently engage with shoppers via their smartphones and aid them in every step of the process of discovering, evaluating, locating and purchasing products. This strategic acquisition positions ShopAdvisor as the only company providing an end-to-end solution that does this.”

The post Mobile Shopping World Buzzing Over Latest Acquisition appeared first on Mobile Marketing Watch.

Building on Diebold’s omni-channel expertise in the financial services industry, the new concept “combines the core capabilities of the automated teller machine (ATM) with the convenience of contactless mobile payments and self-checkout,” a provided statement explains.

With in-store mobile payments expected to reach $118 billion by 2018, consumer acceptance of digital wallets and mobile payments continues to blur the line between the banking and retail consumer experience.

Introducing simplicity to the in-store shopping experience, the new concept enables consumers to scan items they want to purchase while shopping in-store via their mobile device. Once a consumer is ready to pay, they simply tap their phone at the self-checkout unit to pay for the items when exiting. Payment is made via preloaded card information found in the consumers’ mobile wallet within the retailer’s mobile app or cash inserted into the terminal.

“As a proven leader in delivering financial service solutions to top retailers, we see many similarities between the worlds of banking and retail. Our omni-channel expertise has enabled us to reimagine the use of our fast, secure ATM technology to power the new, mobile-enabled self-checkout,” said Frank Natoli, Diebold executive vice president for self-service technology. “A convergence of the ATM, self-checkout and mobile would not only deliver speed and convenience to consumers, but also standardizes all cash handling into a single automated experience.”

The post Mobile-Enabled Self-Checkout Concept Generates Buzz appeared first on Mobile Marketing Watch.

The company just announced it will run its first ever ad during a Super Bowl on Sunday, February 7 during the first quarter.

The 45-second television commercial marks the first time PayPal will advertise during television’s most-watched annual event.

“Super Bowl number 50 will take place this year in the heart of Silicon Valley in the San Francisco 49ers Levi’s Stadium in Santa Clara, Calif., where PayPal and other technology companies work to transform the everyday lives of people around the world,” the PayPal team tells us. “As an industry leader with a powerful message to share, PayPal seized the opportunity to choose this historic, local event to launch its global brand advertising campaign that simultaneously provides a national platform to reach a broad audience.”

That’s the new goal, anyway — and we’ll see if it’s a touchdown.

“This ad is more than a commercial – it’s our opportunity to introduce the world to PayPal’s vision for the future of money – to empower people and businesses to move and manage money securely, efficiently and affordably,” said Greg Fisher, PayPal Vice President of Global Brand Marketing. “The launch of this ad is just the beginning of our new brand campaign designed to start a larger conversation about a reimagined financial world that must include everyone.”

The television commercial was created by advertising agency CP+B LA.

The post PayPal Goes Pigskin: Global Payments Company Will Run First-Ever Super Bowl Ad appeared first on Mobile Marketing Watch.

The company, a provider of a leading cross-channel, cross-device performance advertising cloud for advertisers and agencies, said smartphone shopping and ad spend grew much faster than other devices, but “did not detract from desktops and tablets, with clicks and spend increasing across all devices.”

An announcement from the company indicates that between Black Friday and Cyber Monday, smartphone clicks grew by 87 percent YoY, about equal with desktop clicks.

“This reflects a dramatic increase compared to 2014, when smartphone clicks accounted for only 28 percent of all clicks,” notes the company.

In fact, those sought-after clicks grew across smartphones, tablets, and desktops, with the large increase in smartphone click share being attributed to growing smartphone adoption.

“Digital marketers are well aware that Cyber Monday is now just as important, if not more so, than Black Friday, and that mobile continues to be big news,” said John McNulty, Vice President of Global Marketing at Marin Software.

“What they should also be aware of is how important it is to target users across all devices,” he added. “Our data clearly indicate that despite the ever increasing importance of mobile as part of the decision making process, desktop and tablet devices aren’t going anywhere any time soon.”

The post Holiday Shopping Weekend Stats: Mobile Clicks Increase, But Not at Expense of Desktop or Tablet Devices appeared first on Mobile Marketing Watch.

While people in the 18 to 34 year old cohort focus on smartphones for retail activity, their parents (ages 35-54) primarily prefer tablets.

Turns out those younger shoppers are also interested in digital browsing, but often buying in a competitor’s store or hitting an online buy button.

These distinctions — representing extremely helpful information for marketers — are encapsulated in a recent study by the Interactive Advertising Bureau (IAB).

The “IAB Digital Shopping Report,” a custom IAB analysis of Prosper Insight data, also illustrates that younger adults are more likely to read a product review on their smartphones (44 percent vs. 32 percent general population) and less likely to do so on tablets (32 percent). “They’re also inclined to check prices on a smartphone (42 percent vs. 33 percent general population) and are less likely to do so on a tablet (32 percent),” reports the IAB. “Those who are 35-54 are more prone to use tablets to read product reviews, locate stores, check store hours, and check product pricing (40 percent vs. 35 percent general population).

The widest gap between phone and tablet is in the consumers 65+ group. These people are more than twice as likely to make a purchase on a tablet (26 percent) than on a smartphone (11 percent). And they’re twice as likely to read a product review on a tablet (31 percent) than on a smartphone (17 percent).

“The use of digital and mobile devices as a core component of the shopping experience occurs slightly differently by age groups,” said Sherrill Mane, Senior Vice President, Research, Analytics, and Measurement, IAB. “If marketers and retailers want to reach the right audiences at the right time in the purchase cycle, they are going to need to understand these distinctions.”

It could be especially critical in the busiest shopping season of the year.

“With the holiday shopping season in full swing, consumers are turning to smartphones and tablets throughout the gift-buying process,” said Anna Bager, Senior Vice President and General Manger, Mobile and Video, IAB. “This report spotlights contrasts in how different generations shop on digital — significant differences that need to be considered in brand marketers’ strategies.”

The “IAB Digital Shopping Report” can be downloaded here.

The post IAB Report: Mobile, Digital Shopping Habits Differ Between Age Groups appeared first on Mobile Marketing Watch.

But things may be changing. This year, those Black Friday shoppers stayed on the couch instead of getting behind the wheel.

“Mobile shopping accounted for well over a third of all online shopping on Black Friday 2015 in the U.S., some 36.1 percent according to e-commerce analytics firm Custora,” reports Forbes. “That’s up from 30.3 percent last year. Keeping with the longstanding trend for mobile commerce, the vast majority of those mobile customers were also iPhone users.”

Reportedly, 77 .6 percent of all orders made on mobile devices took place on iPhones or iPads, while only 22.1 percent were placed via Android devices.

“The good news for Android is that its share of the pie is up slightly from 19.5 percent of orders last year,” noted Forbes.

Google may lament that Apple mobile devices are in the lead for the buying of goods and services (despite Android’s dominance of global market share for smartphone platforms).

But — “iOS is for selling product, and Android is for advertising,” suggests Forbes contributor Ayo Omojola.

In short, mobile is making inroads — the kind that could turn the classic definition of Black Friday on its head.

And what about sales?

“In retail stores, sales on Black Friday dropped to $10.4 billion this year from $11.6 billion last year, according to shopping analytics firm ShopperTrack,” according to Forbes.

The post Black Friday Stampede? Maybe — But On Mobile appeared first on Mobile Marketing Watch.

Maybe not, suggests new information.

“Mobile phones, and especially smartphones, have made doing just about anything on the go easy,” reports eMarketer. “So it stands to reason that mobile phones would be the main way consumers would communicate with brands when they weren’t sitting in front of a computer.”

But — stop the presses — according to data from MarketingSherpa, print ads were US internet users’ preferred way to stay in touch with brands and retailers when away from their computers.

How many said so? Almost 50 percent. And that’s a significant percentage.

“Email on smartphone was 10 points behind, followed by radio ads and text messages,” noted eMarketer. “Several other responses referred to smartphone-related communication as well, including a brand’s mobile app, at 12 percent, push notifications, at 6 percent, and in-app ads, at 4 percent.”

Believe it or not, print is unequivocally still a popular source for promotions.

“Coupon users are more likely to rely on newspapers for their clipping fix than any other channel, and internet users even told MarketingSherpa they liked getting information from brands and retailers in the (snail) mail more than via email,” reports eMarketer.

While this flies in the face of what most advertisers now believe to be true, U.S. internet users polled by emarsys in September, 2015 reported being more influenced by print ads than most other formats, including email, social media, and mobile.

The post Away from PCs, Shoppers Prefer Print Ads from Brands appeared first on Mobile Marketing Watch.

A recent survey confirmed that mobile coupons work.

According to October, 2015 research by Marchex and Digiday, about two-thirds of U.S. marketers said mobile coupons were the most effective method for attributing in-store purchases to mobile ads.

“Indeed, mobile coupons are valuable,” reports eMarketer. “In 2015, 40.5 percent of U.S. companies with more than a hundred employees will use mobile coupons for marketing purposes, eMarketer estimates. By 2017, that number will grow by 7.5 percentage points.”

Here’s the proof: eight in 10 U.S. adult mobile coupon users will redeem a coupon or code via their mobile device for online or offline shopping in 2015. And, in 2017, that number is expected to rise to more than nine in 10 adults.

Then there’s the issue of beacons. Though their use is still somewhat sparse, beacons are becoming “the-next-thing-to-do” for retailers.

“Beacons also help influence in-store sales,” contends eMarketer. “A February, 2015 forecast by BI Intelligence estimated that this year, $4.1 billion in in-store retail sales among the top 100 US retail locations would be influenced by beacon-triggered messages. By 2016, that value will grow to $44.4 billion.”

The post Mobile Coupons and Beacons: Waves of the Retailing Future appeared first on Mobile Marketing Watch.