As for the juiciest details of the report, the key findings of the global mobile analytics market, according to Technavio media and entertainment researchers, include:

• In 2016, the iOS segment dominated the market by occupying almost 63% share
• The Americas dominated the global mobile analytics market with 54% share in 2016
• Adobe Systems, Amazon Web Services, Google, IBM, and Microsoft are the leading players in the market

The growing adoption of data analytics is a major market driver, the report summary notes.

To maximize their profits, increase revenue, and reduce costs, organizations use data analytics. It helps in eliminating the major work involved in understanding customers and data tracking processes. Data analytics also helps in attracting new customers and analyze the historical data patterns to provide insights into retaining the existing customers.

Data analytics, the Technavio team adds, also helps in understanding the consumer and providing them with customized services. Through data and customer analytics, insights can be gained about buying patterns of new customers. These insights can be used to strategize and plan ways and means to boost sales and revenue.

Want to know more about the report? The whole shebang is available for purchase here.

The post Technavio: iOS to Dominate the Global Mobile Analytics Market appeared first on Mobile Marketing Watch.

Founded in June of 2000, TeleQuery invents, develops, markets, and sells secure telecom services, broadcasting, consumer/business/government databases, a patented motorcycle towing device, and other specialized products to the US, Europe, South America, and Austral-Asia.

PDX has begun testing its advertising platform via Google Adwords, marketing existing TeleQuery iOS product “Who’s Calling Me? ”. Who’s Calling Me? is an iOS telephone number reverse 411 directory look-up service app that currently has over 2,000,000 downloads. The mobile app was introduced to the iTunes App Store in 2010.

“By Using Google AdWords and Facebook to identify new downloads and sales of user credits, we are anticipating high-multiple returns,” said CEO Patrick Johnson. “We look forward to the analytics results derived from our Google Adwords advertising spends over the coming month,” he said.

To learn more, check out PDX Partners here.

The post PDX Partners Inc. Kick Starts Online Advertising Program for iOS Product appeared first on Mobile Marketing Watch.

Customers can pre-register for the iPhone 8 and iPhone 8 Plus now on the Boost Mobile website and both devices will be available for purchase Friday, Sept. 29.

“Boost Mobile strives to provide its customers with the latest and greatest mobile phones, and iPhone 8 and iPhone 8 Plus are just that,” said Angela Rittgers, Chief Marketing Officer at Boost Mobile. “The new features and functionality of the new generation iPhone are incredible and we can’t wait to get them into the hands of our customers. It’s just one more way Boost Mobile delivers the best value, service and customer experience in prepaid wireless, especially now with taxes and fees included on all plans.”

iPhone 8 and iPhone 8 Plus are a new generation of iPhone officially announced by Apple last week.

“To celebrate the revolutionary new iPhone, customers can get up to three months of service on Boost Mobile when they pre-register and complete an order for iPhone 8 or iPhone 8 Plus,” said Rittgers. “Customers will enjoy an account credit of up to $150 — three months of free service — when they buy iPhone 8 and iPhone 8 Plus.”

For more information and to pre-register, click here.

The post Boost Mobile Confirms iPhone 8 Plans appeared first on Mobile Marketing Watch.

We’re told, the offering is lightweight and comes with ad quality control functionality, “allowing mobile publishers to choose the highest earning mobile ad formats.”

According to a provided release, the company’s SDK integrates iOS applications with SmartyAds’ SSP, allowing app developers to offer advertising inventory to demand partners worldwide instantaneously.

SmartyAds SDK for iOS Version 1.0 is easily customized and uniquely designed for each client. The SDK offers robust monetization tools for app developers, allowing them to manage advertising space, choose best-performing ad formats and optimize configuration settings. The IOS SDK is only 2.5 MB, helping to reduce app size and minimize discrepancies in mobile app’s load time.

“Apart from the newest iOS SDK, SmartyAds offers Android SDK for mobile ads,” an emailed statement concludes. “With ultra lightweight Android SDK, clients can easily leverage custom banner ads, interstitials and a variety of VAST video ads that enhance user experience. Using SmartyAds SDKs for iOS and Android, app developers can sell inventory programmatically through the SmartyAds ad tech platform.”

The post Smarty Ads Rolls Out iOS SDK for In-App Advertising appeared first on Mobile Marketing Watch.

Vaetas just announced the release of the Vaetas Connect iOS app. This free iPhone app is designed to serve entrepreneurs and sales professionals who are looking for a simpler way to communicate online when they can’t meet with customers in person.

“We kept hearing from entrepreneurs and sales professionals that connecting with customers online just seems so complicated these days,” says Jennifer Santoro, Chief Communications Officer of Vaetas. “They have been asking for an easier solution, and we believe Vaetas Connect will be just that.”

Those who sign up for a free Vaetas Connect membership will be able to send out interactive business videos on the go. This patent-pending technology makes it easy for any user to record or take an existing video, distribute the video to their customers, and allow the viewer to take immediate action with them directly from the video itself.

For example, the viewer can purchase a product, service or even make a donation directly from the video; they can contact the business directly through email or their mobile phone; or the video automatically can take the viewer to any webpage of the Vaetas member’s choosing (for example: coupon page, more information page, sign up page, etc.).

“We wanted business owners and sales professionals who had a fear of using video to actually have fun in their sales and marketing process, showcasing what a timesaver it is to use personalized video and the direct impact it has on their bottom line vs. writing blog posts for the masses in an attempt to ‘go viral’,” says John Rizzo, a founding partner of Vaetas.

Vito Santoro, the company’s other founding partner, says Vaetas Connect is designed for those individuals who “have a passion for what they do and are authentic in wanting to help their customers.”

“We want to support entrepreneurs in their business efforts, because entrepreneurship is the core of the human spirit; it ignites passion and solves problems,” Santoro says. “THIS is what we want to support as a company.”

The post New Apple App Uses Interactive Video To Make Connecting With Customers Easier appeared first on Mobile Marketing Watch.

This morning, the respective partners announced the formation of the TCM Institute Cross-Channel Messaging Council.

Waterfall’s Head of Strategy, Matt Silk alongside Rob Crews, former CMO of Ovation Brands and Church’s Chicken and currently a consultant to the industry, will chair the council.

From Tuesday’s formal announcement:

The TCM Institute Cross-Channel Messaging Council will focus on developing and advancing the value, strategies, and execution tactics for cross-channel messaging between marketers and the indivudals they serve. The council will accomplish these goals by forming a multi-disciplinary group consisting of marketing leaders from brands, marketing technology providers, media and industry associates. The council will focus on framing the cross-channel messaging landscape and developing educational programming, best practices and recommended standards.

“Today’s marketing budgets and resources tend to focus on the ‘tried and true’ methods to engage and influence people, like advertising and email, despite declining effectiveness in both channels.,” said Silk. “There is clear evidence that connecting with people at the right place, right time, with the right content, through the right channel drives improved business results. Though it may sound a bit cliché, the addition of channel is new and troubling to an already overwhelmed marketer. The Cross-Channel Messaging Council will be the first council dedicated to explaining how critical cross-channel messaging is to a brands strategy and their ability to move brand engagement from rented to owned media channels.”

Anyone wanting to learn more are encouraged to visit The Connected Marketer Institute Councils.

The post mCordis, Waterfall Form The Connected Marketer Institute Cross-Channel Messaging Council appeared first on Mobile Marketing Watch.

According to an announcement emailed to MMW, this Smart Blocking feature addresses “a critical and growing consumer problem, as the YouMail Robocall Index revealed that U.S. phones were hit by a record 2.6 billion robocalls in both August and September.”

This problem has become so pervasive that the Federal Communications Commission formed a Robocall Strike Force to fight robocalls, which met on Oct. 26 in Washington, D.C.  At that meeting, the FCC commissioners stressed the importance of rolling out effective solutions to consumers as soon as possible.

However, users of iPhone and Android phones, which make up 99.3% of global smartphone sales based on market data by IDC,  don’t have to wait for the carriers or FCC to make progress. “YouMail’s flagship mobile app stops robocalls through a two-part process when a problematic robocaller is identified.”

“Americans are fed up with being pestered by the continual onslaught of robocalls, and they want to take preventative actions,” said YouMail CEO Alex Quilici.  “YouMail’s solution leverages its patent pending Smart Blocking technology that combines call patterns, call histories, user data, and user feedback to create and maintain an ever-changing database of nearly 100,000 problematic phone numbers in the U.S. alone.”

YouMail for iPhone can be downloaded for free at the App Store and YouMail for Android can be downloaded for free at Google Play.

The post iPhone and Android Users Score New Tool to Stop Robocalls appeared first on Mobile Marketing Watch.

By all accounts, the new iPhone packs an array of cool features and cutting edge hardware.

The iPhones feature industry standard new camera systems, the “best battery life ever” on an iPhone, and water/dust resistance.

But one thing is, uh, missing. And a lot of iPhone advocates aren’t pleased. As intensely rumored in recent weeks, Apple nixed the obligatory headphone jack in iPhone 7 and revealed cordless “AirPods.”

Whether or not AirPods will ever be embraced by iPhone users remains to be seen. But for now, the critics are having a field day in the realm of fashion, where t-shirts are being used to protest this new reality.

One of the funniest shirts to become an overnight success on Amazon? “Bring Back My Headphone Jack” funny smartphone t-shirt targeting iPhone users.

Although the shirt doesn’t reference Apple or the iPhone directly (the makers are careful to skirt any legal problems), it’s pretty clear that the shirt is a reaction to what may very well be the newest trend in industry-wide smartphone technologies — the extinction of the headphone jack.

So… are YOU comfortable with this decision by Apple? Or are you more inclined to buy this t-shirt than the iPhone 7?

The post Apple’s iPhone 7 AirBuds Draw Hilarious Protests from T-Shirt Makers appeared first on Mobile Marketing Watch.

Bluecore

This new application, we’re told, helps marketers quickly leverage customer behavior and product catalog data to deliver data-driven triggered and hyper-personalized broadcast email with Oracle Marketing Cloud.

The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

“Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized, customer-centric experiences across every channel to attract and retain ideal customers,” a provided statement reads. “These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.”

Bluecore’s triggered and personalized broadcast email enables Oracle Marketing Cloud customers to easily generate unique audiences based on behavioral data and predictive algorithms to deliver precise email messages that convert. The application’s campaign management feature connects audience creation and experience management in a single workflow, allowing marketers to create and deliver timely, personalized messages without involving IT departments for constant maintenance or fixes. The simple and fast data ingestion process allows marketers to launch multiple email triggers or broadcast sends in a matter of weeks.

“Our products are focused on making marketing easier and enabling brand owners to act quickly on their customer data,” says Fayez Mohamood, co-founder and CEO of Bluecore. “All of our applications are layered on top of a marketer’s existing workflow or technology, so there’s no lengthy integration period or need to learn a new tool.”

The post Bluecore Touts New App on Oracle Marketing AppCloud appeared first on Mobile Marketing Watch.

The research maps each firm based on their overall deliverability and focus to deliver cutting-edge solutions and judges them on various decisive parameters.

So which firms made the cut? The “Top iPhone App Development Companies” are as follows:

1. Appster
2. WillowTree
3. Redmadrobot
4. Fuzz
5. Fueled
6. Y Media Labs
7. Intersog
8. e-Legion
9. Touch Instinct
10. Sourcebits
11. Qburst
12. LeewayHertz
13. Raizlabs
14. Intellectsoft
15. DMI (Digital Management, Inc.)

To learn more about the ranking and the companies ranked, click here.

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