MikeR, Author at Mobile Marketing Watch https://mobilemarketingwatch.com/author/miker/ Tue, 30 Jan 2018 10:07:57 +0000 en-US hourly 1 https://mobilemarketingwatch.com/wp-content/uploads/2023/10/cropped-MMW_LOGO__3_-removebg-preview-32x32.png MikeR, Author at Mobile Marketing Watch https://mobilemarketingwatch.com/author/miker/ 32 32 hoopo Aims to Provide Low-Power Geolocation Solutions for IoT https://mobilemarketingwatch.com/hoopo-aims-provide-low-power-geolocation-solutions-iot/ Tue, 30 Jan 2018 10:07:57 +0000 http://mobilemarketingwatch.com/?p=74545 In an effort to radically improve precision for low-power Internet of Things (IoT) tracking, hoopo today announced the launch of the company and its innovative, accurate geolocation solution for low-power wide area (LPWA) networks. The company also announced it has received $1.5 million in funding to further grow its business from a group of investors,...

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In an effort to radically improve precision for low-power Internet of Things (IoT) tracking, hoopo today announced the launch of the company and its innovative, accurate geolocation solution for low-power wide area (LPWA) networks.

The company also announced it has received $1.5 million in funding to further grow its business from a group of investors, including the initial investors in Mobileye; noted Israeli investor Zohar Gilon; and Ben Marcus, CEO of AirMap.

The need to understand and quantify asset location is quickly becoming a requirement for the enterprise and industrial IoT. However, the accuracy of today’s low-power geolocation isn’t precise enough to deliver on the full promise of the IoT.

hoopo’s geolocation solution enables companies to locate their valuable assets, without the significant cost or battery consumption that can be associated with GPS. hoopo’s IoT solutions help companies precisely track specific assets in areas such as ports, vehicle dealer yards, parking lots, cattle ranches and other asset-dense areas.

LPWA networks are becoming the driving force behind Smart City and other IoT applications because of their low-cost, low-power consumption, and high-coverage capabilities in rural and urban environments. The long battery life of LPWA devices allows businesses to deploy a maintenance-free device in the field for several years.

“hoopo is addressing a real business need of companies around the world: cost-effective, yet precise, tracking of their valuable assets with longevity of battery life up to 10 years in the field,” said Ittay Hayut, CEO of hoopo. “LPWA checks off all of the boxes companies need in terms of cost and coverage, and hoopo’s solutions work alongside these LPWA networks to help businesses keep their assets safe, anytime and anywhere.”

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Amobee Rolls Out Advanced Brand Safety Technology https://mobilemarketingwatch.com/amobee-rolls-advanced-brand-safety-technology/ Tue, 05 Dec 2017 10:32:47 +0000 http://mobilemarketingwatch.com/?p=74089 Amobee, a global digital marketing technology company serving brands and agencies, has just announced the launch of the Amobee Inventory Accountability Program, its comprehensive brand safety offering that “ensures marketers have access to a safe, transparent buying ecosystem with the highest quality inventory to more effectively reach target consumers.” Amobee’s brand safety and fraud prevention...

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Amobee, a global digital marketing technology company serving brands and agencies, has just announced the launch of the Amobee Inventory Accountability Program, its comprehensive brand safety offering that “ensures marketers have access to a safe, transparent buying ecosystem with the highest quality inventory to more effectively reach target consumers.”

Amobee’s brand safety and fraud prevention solution leverages an early detection system using advanced technology and partnership integrations to prevent fraud from reaching the Amobee platform and ensures Amobee DSP customers have access to the highest quality programmatic inventory.

In addition, Amobee is among the first DSPs to block fraudulent mobile apps as part of the platform-wide offering. Amobee is also the first DSP to offer multiple goal optimization, coupling key performance indicators with a built-in viewability algorithm that delivers view rates up to 30 percent higher than other DSPs and minimizes the time required to adjust campaigns while they’re in-flight.

More than 15 Amobee exchange partners, including OpenX, Telaria and Index Exchange, have joined the Amobee Inventory Accountability Program and have agreed to extend their own anti-fraud program—preferably through an MRC-accredited vendor—and provide a level of fraud accountability, including issuing refunds, which exposure for brands and agencies alike.

“Brand safety and ensuring fraud prevention are two of the biggest challenges facing marketers today,” says Katie Ford, Amobee’s Chief Client Officer. “This long-term, advanced brand safety initiative ensures Amobee is able to align brand and agency clients with the highest quality inventory to support campaign objectives by delivering ads that are in view and seen by a real audience in a brand safe environment. Our industry-leading technology and partnership with DoubleVerify helps eliminate fraud before it reaches our platform and equips clients with pre-bid brand safety, contextual targeting and protection in the fight against fraud.”

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Digital Marketing World Forum in New York Welcomes New Heavyweights https://mobilemarketingwatch.com/digital-marketing-world-forum-new-york-welcomes-new-heavyweights/ Thu, 05 Oct 2017 10:05:43 +0000 http://mobilemarketingwatch.com/?p=73422 According to the official word handed down this week to MMW, Hasbro, Verizon Wireless, Microsoft, Diageo, Jet.com and more confirmed to speak at Digital Marketing World Forum in New York, 7-8 November in Javits Center. Victor Lee, Senior Vice President of Digital Marketing at Hasbro, Christine Ciccone, Head of Digital Startegy at Verizon Wireless, Miri...

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According to the official word handed down this week to MMW, Hasbro, Verizon Wireless, Microsoft, Diageo, Jet.com and more confirmed to speak at Digital Marketing World Forum in New York, 7-8 November in Javits Center.

Victor Lee, Senior Vice President of Digital Marketing at Hasbro, Christine Ciccone, Head of Digital Startegy at Verizon Wireless, Miri Rodriguez, Storyteller at Microsoft, Luke Atkinson, VP Smirnoff Global Content & Communications at Diageo and Evan Woods, Head of Digital Marketing at Jet.com are the latest industry-thought leaders to confirm their participation in this year’s Digital Marketing World Forum Conference & Expo event.

Lee, Ciccone, Rodriguez, Atkinson and Woods will join a stellar speaker line up of over 80 at the event who will be sharing their unique insight and knowledge in a series of inspirational keynote presentations and panel discussions exploring the latest trends and developments in digital marketing across key themes including; content marketing, social media, mobile marketing, influencer marketing, ecommerce, automation, virtual reality and artificial intelligence.

Conference pass holders are invited to attend three conference streams at the event where the world’s leading brands, thought leaders and agencies will be sharing their insight and experience on a variety of topics impacting the industry today. The Social, Mobile & Advertising track will examine the importance of a brand social footprint as well as engagement techniques and the rise in influencer marketing.

“The event will also provide guidance and real-life examples of effective storytelling and examine the future of content marketing in the Content, Data & Personalization stream whilst Digital Disruption is set to highlight the rise of virtual reality and artificial intelligence in marketing and what it means for organizations around the world,” a provided statement explains.

To learn more about next month’s event, click here.

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Taykey Uses ‘Wisdom of the Crowds’ to Tackle the Inventory Quality Challenge https://mobilemarketingwatch.com/taykey-uses-wisdom-crowds-tackle-inventory-quality-challenge/ Thu, 05 Oct 2017 09:15:23 +0000 http://mobilemarketingwatch.com/?p=73415 Real-time data company, Taykey, just announced the launch of the Taykey Smart Whitelist, a real-time data layer designed to proactively optimize for quality, relevance, and engagement by identifying the content generating the most engagement across the general population. Similar to other quality and brand safety controls, Smart Whitelist is designed to be used across all...

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Real-time data company, Taykey, just announced the launch of the Taykey Smart Whitelist, a real-time data layer designed to proactively optimize for quality, relevance, and engagement by identifying the content generating the most engagement across the general population.

Similar to other quality and brand safety controls, Smart Whitelist is designed to be used across all campaigns, and in tandem with audience targeting tactics to maximize campaign engagement and performance.

Why is this important?

For programmatic buyers, finding safe, quality content at scale has become a critical challenge. Concerns about quality and safety have driven buyers toward more manual, static, and less scalable approaches such as building “whitelists” of preferred websites.

Static approaches also fail to protect brands from aligning with topics and personalities that have suddenly become controversial. In a recent survey conducted by Taykey and Digiday, 88% of media buyers said they struggled with the challenge of balancing inventory quality and scale.

Taykey’s Smart Whitelist takes a unique ‘wisdom of the crowds’ approach to the problem by using the company’s patented AI to scan social platforms, websites, blogs and wikis to identify the topics generating the most engagement among the general population. Each topic is then translated into lists of hundreds of URLs, representing the most relevant article and video placements. These URLs are sent directly to participating DSPs for targeting and updated continuously as interests change throughout the day. Natural language processing is also applied in real-time to exclude all negative or controversial content and provide an additional layer of brand protection.

“Billions of data points are generated every day by consumers engaging with content across social media platforms, websites, blogs, and wikis. In aggregate, this data is a powerful and dynamic indicator of consumer interest and sentiment. Taykey believes it can be harnessed to allow consumers to speak for themselves with regard to what quality content really means,” said Amit Avner, founder & CEO of Taykey. “We discovered that the relevance of a piece of content correlated strongly with traditional industry measures of quality, including page engagement and viewability. This approach finally offers a scalable and efficient way for brands to target the best possible environment for every impression and ultimately maximize campaign performance.”

To learn more, check out Taykey here.

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AdSpruce Dishes on How It Increased Engagement of Mobile Web Ads https://mobilemarketingwatch.com/adspruce-dishes-increased-engagement-mobile-web-ads/ Tue, 12 Sep 2017 10:05:29 +0000 http://mobilemarketingwatch.com/?p=73150 AdSpruce has released the latest update to its proprietary HTML5 Ad Studio 3. MMW has learned that through this technology, AdSpruce has massively upgraded its rich media ad offering, providing brands and agencies dynamic, interactive creatives that engage users in fresh new ways on the mobile web. “This bespoke advertising production suite is fueled by...

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AdSpruce has released the latest update to its proprietary HTML5 Ad Studio 3.

MMW has learned that through this technology, AdSpruce has massively upgraded its rich media ad offering, providing brands and agencies dynamic, interactive creatives that engage users in fresh new ways on the mobile web.

“This bespoke advertising production suite is fueled by creativity, with AdSpruce providing a creative team that houses a diverse mix of talent, including award-winning filmmakers and sound designers, artists, UX designers, graphic designers and mobile experience developers,” the company tells us.

HTML5 Ad Studio 3 has already been used by select AdSpruce partners to bring creative campaigns to life and ramp up user engagement.

Upon the launch of HTML5 Ad Studio 3, AdSpruce CEO Ian Mullins expressed optimism about the future direction of his company.

“The creative and engagement potential that AdSpruce’s new HTML5 Ad Studio brings to brands is unparalleled,” Mullins says. “With a whole host of interactivity and visual options, brands and agencies will be able to connect with users like never before. I believe we have some of the best-looking ad creatives on mobile devices that grab the user’s attention immediately.”

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Globetouch and CloudMinds Technology Announce Partnership https://mobilemarketingwatch.com/globetouch-cloudminds-technology-announce-partnership/ Wed, 06 Sep 2017 09:15:17 +0000 http://mobilemarketingwatch.com/?p=73072 MMW learned Wednesday that Globetouch and CloudMinds Techology have inked a new partnership to provide connectivity for robots and other artificial intelligence (AI) initiatives. Both companies are making the announcement during Mobile World Congress Americas 2017, a conference and expo bringing together industry leaders to meet and explore new business models in mobile technology. If...

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MMW learned Wednesday that Globetouch and CloudMinds Techology have inked a new partnership to provide connectivity for robots and other artificial intelligence (AI) initiatives.

Both companies are making the announcement during Mobile World Congress Americas 2017, a conference and expo bringing together industry leaders to meet and explore new business models in mobile technology.

If you’re not familiar, Globetouch Inc. is a leader in global connectivity services and IoT platforms for the connected vehicle and the Internet of Things (IoT) market. CloudMinds is creating advanced AI engines in the cloud to advance its mission to “make robots smarter.”

Together, the companies will develop cloud-based applications and platforms that help control robots with rapid motions. This will have great implications for the development of autonomous driving, factory robots, shipping port sorting robots and other AI initiatives.

“This partnership is a major step forward for both Globetouch and the AI and IoT communities in general,” says Riccardo DiBlasio, CEO of Globetouch Inc. “Working with CloudMinds, we will provide full connectivity for many innovative and advanced robotics initiatives that require the ability to control rapid motions.”

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INFOGRAPHIC: Millionaire’s Index Reveals Healthy, Maturing App Economy https://mobilemarketingwatch.com/infographic-millionaires-index-reveals-healthy-maturing-app-economy/ Fri, 18 Aug 2017 09:15:23 +0000 http://mobilemarketingwatch.com/?p=72893 A new report from Pollen and its partners at Priori Data dishes details about what is now deemed to be a “very healthy and maturing app economy.” For the first time, the report also calls out the clear emergence of the “torso” of revenues made on the app stores. The traditional L-curve of revenue distribution...

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A new report from Pollen and its partners at Priori Data dishes details about what is now deemed to be a “very healthy and maturing app economy.”

For the first time, the report also calls out the clear emergence of the “torso” of revenues made on the app stores.

The traditional L-curve of revenue distribution has changed. No longer do the top 100 publishers dominate the marketplace. Today, the trend is “an emergence of developers starting to make meaningful revenues by breaking out of the long tail and creating this emerging torso, or middle-class of app developers.”

The following infographic provides some nitty gritty details, but highlights include the facts that thousands of developers are now making more than $1 million in the app stores and that games still make up “the lion’s share of earnings.”

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Momentous Entertainment Group Touts Acquisition of Mobile Ad Network https://mobilemarketingwatch.com/momentous-entertainment-group-touts-acquisition-mobile-ad-network/ Tue, 15 Aug 2017 09:45:06 +0000 http://mobilemarketingwatch.com/?p=72847 MMW learned Monday that Momentous Entertainment Group, Inc. — an online social media network company — has executed agreements and completed initial funding to acquire Blackfox.io. Blackfox.io, if you’re not familiar, is a leading mobile advertising network with a strong worldwide affiliate network with historical revenues over the past four years having topped $2.5 million...

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MMW learned Monday that Momentous Entertainment Group, Inc. — an online social media network company — has executed agreements and completed initial funding to acquire Blackfox.io.

Blackfox.io, if you’re not familiar, is a leading mobile advertising network with a strong worldwide affiliate network with historical revenues over the past four years having topped $2.5 million annually.

“Blackfox experienced explosive growth in 2016 with over a dozen premium and big-budget advertising customers such as Symantec (owner of Lifelock), Tiger Media Inc, Cliq Digital (all three companies are publically listed with revenues over $300M),” reads a statement emailed to MMW.

These and other direct Blackfox customers have used the Blackfox platform to run major mobile ad sales campaigns for such companies as Walmart, Nutri-Systems, Old Navy, LivingSocial, Amazon, GoDaddy, Macy’s, LendingTree and others.

“What makes Blackfox an extraordinary purchase is at the heart of this company is its strength in digital marketing,” a media release concludes. “This acquisition will heavily fuel our advertising campaigns for our current and future portfolio of products to achieve double digit revenue growth.”

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First Look: FlipHTML5 Flipbook Software Combines Designing and Marketing Together https://mobilemarketingwatch.com/first-look-fliphtml5-flipbook-software-combines-designing-marketing-together/ Mon, 31 Jul 2017 10:03:56 +0000 http://mobilemarketingwatch.com/?p=72672 Digital marketing is no longer a tool used exclusively by the world’s largest businesses. “As the technology developed fast, online marketing has become more and more popular even now every small business would conduct online marketing to increase the sales,” says the team at FlipHTML5. Now, the leading flipbook software is ready to help the...

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Digital marketing is no longer a tool used exclusively by the world’s largest businesses.

“As the technology developed fast, online marketing has become more and more popular even now every small business would conduct online marketing to increase the sales,” says the team at FlipHTML5.

Now, the leading flipbook software is ready to help the publishers and marketers to create the interactive content for online marketing.

FlipHTML5 flipbook software enables users to convert PDF to page flip content with the professional book-like outlook, a provided announcement reads, It allows users to choose the templates, themes and backgrounds make the reading interface look like more comfortable.

We’re told that users are also able to brand the content with unique logo to improve the brand awareness.

FlipHTML5 provides the all-in-one digital solution for users. On the desktop software, FliPHTML5 offers a series of tools for the users to create the stunning content. They can add multimedia, including links, images, slideshows, videos, buttons and more. FlipHTML5 allows the users to design the flipbook from the blank. This flipbook software provides the page editor to design and edit the content. It can help the publishers to insert text and images to make up an attractive flipbook.

To learn more about FlipHTML5 digital flipbook software, click here.

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Tru Optik, Lotame Partner to Enable Global Connected TV Audience Targeting https://mobilemarketingwatch.com/tru-optik-lotame-partner-enable-global-connected-tv-audience-targeting/ Wed, 19 Jul 2017 09:45:09 +0000 http://mobilemarketingwatch.com/?p=72550 Tru Optik, an audience measurement and data management platform compatible with Connected TV (CTV), has just announced a global partnership with Lotame, an independent data management platform (DMP) and data exchange. Through the partnership, we’re told that advertisers and publishers can access Lotame’s global, first-party data and audience segments to create targeted over-the-top (OTT) and...

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Tru Optik, an audience measurement and data management platform compatible with Connected TV (CTV), has just announced a global partnership with Lotame, an independent data management platform (DMP) and data exchange.

Through the partnership, we’re told that advertisers and publishers can access Lotame’s global, first-party data and audience segments to create targeted over-the-top (OTT) and CTV campaigns around the world – including the United States, Canada, Asia-Pacific, Europe and Latin America.

Lotame’s audience segments are available through Tru Optik’s OTT Marketing Cloud.

“The integration of Lotame’s audience segments into our Marketing Cloud allows us to expand our geographic reach by providing advertisers and agencies with global data for OTT campaign targeting,” said Andre Swanston, CEO of Tru Optik. “Partnering with one of the largest and most trusted data management platforms validates the robust platform we have built to activate and measure OTT campaigns across all screens. It also provides advertisers that currently use Lotame’s segments for desktop and mobile audience targeting an analogous solution for OTT to extend their audience buys across Connected TV.”

According to the official word on the matter, OTT is already a mainstream TV viewing option in the U.S., with more than 70 percent household penetration, and is experiencing rapid growth internationally. Global OTT ad revenues are forecast to reach $51 billion by 2020 according to Digital TV Research.

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