First Look at The Nation’s First Telematics-Based Advertising Network
Answer Financial, a leader in the insurtech space for the past 20 years, today announced the launch of Answer Marketplace, the nation’s first telematics-based advertising network.

Stayhealthy Trims the Fat in Modern Healthcare with Innovation That’s Off the Scale
It’s a tough job but somebody’s got to do it. That somebody, in this case, is stayhealthy. A healthcare solutions pioneer for the mobile age, the company is addressing what is undeniably among the biggest problems in all of healthcare today — excess body fat.

Check Out The First Integrated Directory Management Solution for Enterprise
Reputation.com, a complete Online Reputation Management (ORM) platform, is accelerating its category momentum with the acquisition of SIM Partners, “whose proven Directory Management technology deepens and augments Reputation.com’s own capabilities,” a provided announcement notes.

IAB Research Identifies Opportunities for Brands to Engage with Consumers Throughout the Day
The Interactive Advertising Bureau (IAB) today released research that shows how consumers are creating their own “personal prime times”—points of highly concentrated engagement throughout the day, which offer valuable advertising opportunities across a range of content verticals and digital screens.

McAfee Further Expands Collaboration With Samsung to Safeguard Smartphones
On Monday, during the kick off to Mobile World Congress, McAfee announced it is extending its long-standing partnership with Samsung to safeguard consumers from cybersecurity threats on the new Galaxy S9 smartphones, Galaxy Note8, Smart TVs, PCs and notebooks.

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Why Gamified Media is the Key to Winning in the Age of Amazon
The following is a guest contributed post by Mark Cullinane, SVP & GM Digital at Publishers Clearing House. At first blush, it wouldn’t seem that Amazon’s business model represents much of a threat against Aetna. One is an online retailer.

Instapage Confirms Support for AMP Landing Pages
On Tuesday, MMW learned that Instapage — a post-click optimization platform for advertisers — is bringing the Accelerated Mobile Pages (AMP) framework to landing pages.

Tech Advertising Is Actually to Change More in 2018
The following is a guest contributed post by Ivan Guzenko, the CEO of SmartyAds. Marketing, for the most part, deals with the change. Successful marketing involves following the trends and timely adjustments to the strategy.

Navigating the Future of Location-Based Mobile and Media
Marketers have long seen the value of location intelligence and data as it helps them get a much deeper understanding of their consumers – how they live, work, shop and travel on a daily basis. Location-based data gives them a front row seat into their consumers’ everyday lifestyle, giving brands a more accurate view of shopping preferences as well as the products and services they most desire.

Zaius, Zendesk to ‘Empower Marketers’ with Complete View of Customer Experience
Zaius, a leading B2C CRM that delivers real-time, cross-channel marketing automation and attribution built on a single customer view, today announced immediate availability of its product integration with Zendesk, which builds software for better customer relationships.

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stayhealthy’s History of Innovation Paves Way for a Future of Healthy Progress
When it comes to self help resources in the modern digital healthcare space, few tools and technologies truly bestow upon the masses real power and inspiration to take control of their health and leverage mobile and web based platforms for meaningful, sustained self improvement.

Blockchain Poised for Gangbusters in Healthcare?
On Wednesday, MHW learned that eWellness Healthcare Corporation – a provider of the state of the art PHZIO Platform for the physical therapy and telehealth markets — plans to move its PHZIO platform to Blockchain in order to create higher security and better health data interoperability.

NBC Olympics Selects Interactive Video Advertising Provider for Its Production of 2018 Olympic Winter Games
Let the games AND the interactive video advertising begin! MMW has learned that NBC Olympics, a division of the NBC Sports Group, has selected BrightLine to provide the first Olympic interactive video advertising offering for its production of the XXIII Olympic Winter Games, which take place in PyeongChang, South Korea, from February 8 – February 25.

PacketZoom Partners with Amazon CloudFront to Offer End-to-End Mobile CDN Solution
MMW learned Tuesday that PacketZoom — a company aiming to re-defining mobile application performance via in-app mobile networking technology, today announced a partnership with Amazon CloudFront to include CloudFront in PacketZoom’s Mobile Expresslane service.

Tech Advertising Is Actually to Change More This Year
The following is a guest contributed post by Ivan Guzenko, the CEO of SmartyAds. Marketing, for the most part, deals with the change. Successful marketing involves following the trends and timely adjustments to the strategy.

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Stayhealthy Advancing Augmented Reality to Transform Healthcare from Spectator Sport to Full Contact Engagement
Having finally gained a solid footing in diverse industries and evolving markets in recent years, augmented reality has, indeed, arrived. And AR is now poised to do for healthcare what it’s doing for gaming, education, and entertainment.

Tailored and Interactive Text Messaging Improves Chronic Condition Medication Refill Adherence in Medicare Patients, New Study Shows
On Tuesday, mPulse Mobile — a Los Angeles-based mobile health engagement solutions company — announced the results of a first of its kind study conducted with Kaiser Permanente.

How App Science Will Revolutionize Advertising
The following is a guest contributed post from Sudha Reddy, VP Product Innovation at Sabio Mobile. Marketers have essentially become data scavengers, gathering various scraps of information on potential customers and stitching them together in order to get a better picture.

Amazon, Berkshire Hathaway and JPMorgan Chase & Co. to Team on U.S. Employee Healthcare
A powerhouse partnership is the best way to describe the news shared yesterday by three of the most prestigious companies in the world.

Reaching the Unreachable: Innovid Launches New Solution to Help Brands Engage with ‘Unreachable Consumers’
Innovid, a leading global video marketing platform, announced Monday a new solution and partnerships to help brands reach, measure and engage the elusive ‘mobile first’ audiences.

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MMW has learned that these new solutions include improvements to measurement that will scale mobile in-app video viewability and that will provide support for personalization and interactivity in video.

Innovid and leading SDK providers Fyber, InMobi and MoPub–working in tandem with verification providers—offer increased transparency and performance across VAST inventory for in-app mobile, enabling marketers to measure and engage in-app audiences on a much larger scale than previously possible.

Video is now most commonly viewed on mobile devices. eMarketer has predicted that 77 percent of all video spend will be executed programmatically in 2019, and that nearly 80 percent of programmatic ad spend will go to mobile rather than desktop.

“2018 is an inflection point for mobile video – advertisers are aware they cannot effectively reach certain audiences without being in-app, but up to this point, the lack of measurement and engaging formats has been a roadblock,” said Michael Tuminello, VP of Solutions and Partnerships, Innovid. “The rollout of standardized in-app viewability, and now the availability of a standardized format for delivering dynamic and engaging messages alongside mobile video, should help to close the gap between brands and audiences in the programmatic mobile video space, which – according to current trends – will make up the majority of the video market worldwide. We are partnering with some of the largest and most innovative mobile advertising companies to kick start what we hope will be an industry-wide effort to support transparency and engagement at scale for mobile video.”

Want to know more? Click here.

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Engel & Völkers Sherman Oaks Brings Cryptocurrency to Real Estate
As cryptocurrency makes its presence more well known in 2018, Engel & Völkers licensed partner Ashish Trivedi has elected to get involved.

The Future of Apps: What to Expect in 2018
In 2018, both the Apple App Store and the Android app market will be celebrating their 10-year anniversaries. Since they launched, apps have taken over the world in a huge way, transforming industries and evolving from smartphone-only experiences to platforms controlling homes, TVs and even cars. The momentum for apps has been steadily growing, and this is only the beginning.

IAB Tech Lab Launches New International Digital Measurement Compliance Program
MMW learned Thursday that The IAB Technology Laboratory has now officially launched the new IAB Tech Lab Measurement Compliance program, providing “a new option for assessing companies’ implementations of critical industry measurement standards.”

Spry Launches Mobile PR Network
Spry, the “first mobile public relations (PR) network,” shared some big news about the small screen with MMW on Thursday. The company is bringing the sharing economy to the public relations industry with a new on-demand platform.

Ad-tech Company Calldorado Makes Key Acquisition in App Publishing Space
Danish-based ad tech firm Calldorado has expanded its reach in the app economy by acquiring the Austrian app publisher CIAmedia for an undisclosed amount.

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MDG Advertising’s new article, “5 Ways Healthcare Brands Are Effectively Using Location-Based Marketing,” reveals five tried-and-true location-based marketing tactics, which include:

• Location-targeted search ads
• Location-targeted social media ads
• Offers in branded and third-party apps
• Geo-fence display ads
• Push notifications and texts

Click here to read the full article.

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Tapinator Says Blockchain Emerging as a ‘New Frontier’ for the Gaming Industry
The overall value of the global cryptocurrency market reached an all-time high of more than $700 billion on January 3, 2018, a clear indicator of the increased interest in the adoption of digital currencies and their underlying blockchain technology.

InMobi Acquires AerServ to Create World’s Largest Programmatic Video Platform for Mobile Publishers
Huge news in the world of mobile advertising has emerged over the last twenty four hours. InMobi, the world’s largest independent mobile advertising platform, has announced the acquisition of AerServ for $90 million in cash and stock to create the industry’s first mediation platform with a unified programmatic auction for mobile in-app publishers.

First Look: Swrve Partners With Segment To Bring Mobile Insight to Multi-Channel Business
MMW learned this week that Swrve, a top customer interaction engine, has partnered with Segment, the infrastructure for customer data, to provide what the partners call “new levels of insight relating to consumer behavior on emerging platforms including native mobile and OTT digital media…

Overstock.com Garners Global Attention from VR/AR Association for its AR Mobile Innovations
Months after Overstock.com, Inc. announced the launch of its augmented reality (AR) feature within its iOS shopping app, the organization’s senior vice president of software engineering, Amit Goyal, was named as the chair to VR/AR Association (VRARA)’s global retail and e-commerce committee.

SociallyMined Reveals Top 4 Branding Tips for Trade Associations to Start 2018 Right
SociallyMined, an industry leader for producing results-driven digital campaigns, has revealed a list of the top 4 tips for trades associations to enhance their digital brands in 2018.

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Yeahmobi Partners with Forensiq to Bolster Ad Fraud Detection
Forensiq, a leader in ad fraud detection and prevention, has just announced its partnership with Yeahmobi, to help curb the effect of advertising fraud across its mobile ad platform.

Innovative Expanded Kuzzle IoT Backend Solution To Showcase at CES 2018
Kuzzle recently confirmed plans to release worldwide their expanded Backend suite with ready-to-use advanced features for IoT, Mobile, and Webat at CES Las Vegas, January 9-12, 2018.

CAKE by Accelerize Named Sponsor at Affiliate Summit West Las Vegas Event
Kicking off the new year with a bang, Accelerize and its digital marketing software division CAKE announced Tuesday the company’s participation as both a sponsor and exhibitor at Affiliate Summit West, held January 7-9, 2018 at the Paris Las Vegas Hotel.

On the Move in 2018: BrightLine Launches DataCast
BrightLine, a market leader in advanced TV, announced this week that it is launching DataCast, a unified OTT data platform that for the first time will enable advertisers to target and measure across three screens: mobile, desktop and television.

Content Analytics, Bazaarvoice Partnership Packs Punch for Marketers
Formally announced as the new year fell upon us, Content Analytics, a leading provider of eCommerce Analytics and Product Information Management (PIM) solutions, and Bazaarvoice, the world’s largest network of active shoppers, have confirmed a new strategic partnership.

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Dollar Sign Signals Headaches for Mobile Marketers with Unresolved iOS 11.2 Bug
Just how widespread is a new bug in Apple’s latest iOS 11 update (iOS 11.2)? According to freshly published data, the bug in question — which disables hyperlinks in SMS communications leveraging the dollar sign ($) — is getting around extremely well today.

Prime Time: Amazon Celebrates Biggest Holiday
Amazon celebrated its biggest holiday season with customers all around the world shopping at record levels.
According to an announcement made Tuesday, Prime membership continued to grow this holiday – in fact, in one week alone, more than four million people started Prime free trials or began paid memberships, to benefit from free two-day, one-day or same-day shipping.

Digital Audio Ads On the Horizon in Wake of Latest Partnership
AdTheorent, Inc., an advertising technology company using data, predictive targeting and machine learning to provide competitive advantages to marketers as measured by real-world business outcomes, has announced a partnership with Triton Digital, a leading technology and services provider for the global digital audio industry.

Mobile Ad Spending Jumped Again in 2017
There was no slowing mobile ad spend in 2017. “Global Mobile Ad Spending Market 2015-2019” from TechNavio suggests that mobile ad spend once again saw healthy gains for 2017.

SociallyMined Announces New SMDashboard Software
MMW has learned that SociallyMined — a boutique digital agency and digital advocacy firm — is launching their new dashboard solution before the New Year.

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