According to Brett Zucker, CMO at Monotype—a company that empowers the world’s top 2000 brands with design, technology and expertise—sense-based marketing (i.e., appealing to consumers’ senses) is the best way to maximize returns during this high-volume, high-impact time of year. Namely, there are five key strategies marketers should consider, if they want to maximize yields through Dec. 25 and beyond.

• General Senses
  • Experiential Gifts Win Out—From ax throwing to aerial yoga, this year’s holiday shoppers, especially millennials and GenZ, are increasingly opting to gift experiences in place of material items. The trend makes sense as recent studies from university researchers reveal that experiential purchases tend to provide more enduring happiness. For brands in hospitality and travel, there is a natural connection to “selling” experiences to consumers. For marketers outside these channels, think about how you can make your products an experience; it may be as simple as a small tweak in messaging. For example, you’re not just selling a festive, scented holiday candle. You’re selling nostalgia, the feeling of warmth or being cozy.
• Sight:
  • Go for Authenticity—Gone are the days of stock photos. Ditch the staged photography, which can come across as cold or un-relatable, in favor of real images of real people. If, unlike CVS, you don’t have $$ to drop on refreshing packaging with untouched photos, consider other avenues, like UGC or influencer content. Both are solid alternatives that not only inspire loyalty, but it will make your brand feel more accessible and authentic. Bonus: reports show that UGC actually has the power to inspire purchase decisions (70% in fact).
  • Know When and How to Stylize Your Brand—Every brand has a complex visual identity, from the typefaces it uses, down to the color of the logo or packaging. Don’t overlook these small details that can have big impact.
• Sound:
  • Optimize SEO for Smart Speaker Shopping—22% of Gen Xers and 17% of millennials plan to use a virtual assistant for shopping this holiday season. If your customers start their shopping journey via smart speaker, you may want to overhaul your content marketing to prioritize long-tail keywords that are more conversational, or “featured snippets” that appear higher on search results. In any case, optimized SEO is the name of the game.
  • Consider Curated Playlists Consistent with Your Brand—How can you make your online shopping experience unique, if already convenient? Maybe it’s a stylized Spotify playlist shoppers can tune in to while browsing. Not only a festive and personal touch, but it just could put shoppers in the right holiday spirit to convert—not abandon—their cart.
• Touch:
  • Don’t Neglect In-Store Experiences—We hear a lot about the retail apocalypse or death to brick-and-mortar, but that’s far from the case. In fact, stats show that physical stores still play a critical role in the winding shopper journey. Want to make their in-store experience more memorable? Consider the power of in-store demos where consumers can discover and explore your product with their own two hands. This has proven especially powerful for the likes of beauty upstarts and legacy brands that are embracing experiential.

The post 5 Strategies Brands Haven’t Tapped Yet for Holiday 2018 appeared first on Mobile Marketing Watch.

The integration with InMobi covers pre-bid targeting for all InMobi Exchange impressions within the leading mobile in-app platform, as well as monitoring of post-bid fraud activity, such as spoofing – enabling InMobi to continuously refine the quality of its mobile ad inventory.

“DV’s partnership with InMobi demonstrates our commitment to provide consistent, comprehensive quality coverage for global brand advertisers,” said Matt McLaughlin, COO at DoubleVerify. “With ad spend increasingly concentrated in mobile, it’s imperative that brands have transparency into the quality of mobile app inventory. We are proud of our partnership with InMobi, which expands the footprint of our fraud prevention capabilities and further distinguishes DV as the leader for mobile app verification.”

“InMobi is committed to providing transparency, building trust and delivering business results to our advertisers. This partnership, along with our support for DoubleVerify viewability, is a giant step toward that,” said Anne Frisbie, SVP, Global Programmatic and North America at InMobi. “InMobi is proud to partner with DoubleVerify in this critical battle against mobile app fraud. We strongly believe that only through open collaboration will the industry be able to eliminate fraud.”

As part of its industry-leading mobile app fraud solution, DoubleVerify identifies and screens the most comprehensive types of in-app fraud, including background ad activity, hidden ads, app misrepresentation (spoofing) and measurement manipulation. In March 2017, DV received Media Rating Council (MRC) accreditation for its technology to detect and block sophisticated invalid traffic (SIVT) for mobile app video and display advertising.

The post In-App Mobile Ad Fraud Up 800 Percent appeared first on Mobile Marketing Watch.

The two operating systems dominate the market, with figures from Q2 2018 suggesting that Android OS accounts for an 88 per cent share and iOS holds around 11.9 percent. While the likes of Microsoft and RIM once had a place in this world, they have fallen by the wayside as Google and Apple’s unstoppable creations have marched to the top.

A number of differences

While the pair are now truly out on their own in terms of their performance in the market, they are different in a number of ways. For example, as this VPNbase article on the best Android VPN services outlines, Android devices are seen as less exclusive and arguably more flexible than Apple’s iOS-based alternatives. While the site states this is a “wonderful thing”, it does also warn that this can open Android systems up to a range of risks.

On a more technical level, another key difference is how apps for the two systems are created. While iOS apps are stored on a file type known as an IPA, Android apps use the format known as APK. This issue, in particular, has caused a headache for many businesses in recent years, as this has meant it is not necessarily easy for them to quickly adapt apps for one OS to another.

However, could a major new toolkit created by developers at Google be about to change the game in this regard?

Introducing Flutter

At the start of December, Google announced the launch of its first stable release of the UI toolkit known as Flutter. The company describes the system as a way to build ‘beautiful, native experiences’ for both iOS and Android systems using a single codebase.

While this does not replace the traditional way of creating apps for the two operating systems, it is an engine that can be added to an existing app or used in a completely new one. Google said that Flutter’s set of widgets would ensure a “pixel-perfect experience” on both OSs, ensuring designers are able to achieve their vision without having to “water it down” due to any limitations.

The key benefits of Flutter were highlighted in comments from Capital One’s senior director of engineering Michael Jones, who said the service would mean the company can now think about features “not in an ‘iOS or Android-first’ fashion, but rather in a true mobile-first model”.

Exciting new development

The release of Flutter is an exciting development which could change the game for everyone involved in mobile marketing, with hopes being high that it will make it easier for developers to create apps for both iOS and Android.

While the two biggest mobile operating systems in the world have fundamental differences, Google’s new toolkit has arguably brought them closer than they have ever been before.

The post How Flutter Looks Set to Transform Android and iOS App Development appeared first on Mobile Marketing Watch.

The following is a guest contributed post from Gareth Noonan, General Manager, Americas at Smaato.

When it comes to major sporting events like the Super Bowl and World Cup, inventory in sports apps is a hot commodity — and rightfully so. These apps represent an excellent way to reach engaged sports fans at contextually relevant moments. But if you’re an advertiser looking to make the most of these big-game moments, you should also think more broadly about your mobile in-app strategy.

During flagship sporting events in the first half of this year, sports apps’ mobile ad spending and eCPMs saw significant spikes, according to Smaato platform data. The Super Bowl in the U.S. is a prime example of this trend. As consumers turned to their mobile devices on game day, both ad spending and eCPMs spiked more than 120 percent above the monthly average. And that makes sense, given the continued popularity of the Super Bowl as a mega-viewing event. More than 100 million U.S. viewers watched the game in 2018, representing more than 30 percent of the entire country. Among these viewers, over 2 million streamed the game via mobile, desktop, or CTV.

Regarding mobile ad spend and eCPMs, we saw a similar — and, in fact, more pronounced — trend around this year’s FIFA World Cup, especially in Latin America. Sports fans’ enthusiasm in this region piqued advertiser interest, causing sports app ad spending to increase 289 percent and eCPMs to increase 46 percent in the first two weeks of the World Cup alone.

Major sporting events are an ideal time for advertisers to reach engaged users. Even while watching the game on TV, sports fans are often using their phones to check stats and interact with the game in various ways. But they do a lot more than that. According to Statista, second-screen activities while watching sports on TV in the U.S. include using social networks, sharing with friends, and reading emails. Notably, from an in-app advertising perspective, they also include the following activities:

• 40% read the news while watching sports
• 40% play games
• 31% search for products to buy

This broader app usage while watching sports represents an excellent opportunity for advertisers looking to build a more-comprehensive mobile strategy around major sporting events. News apps, gaming apps, and shopping apps all offer strategic advertising inventory during such events, but without the dramatically higher eCPMs seen in sports apps around these time frames.

The key to leveraging these apps as a part of a broader strategy is to align a brand’s messaging and offers with the audience’s second-screen behaviors during sporting events. For example, offers for franchised sports apparel within a shopping app might resonate particularly well around game time, while a pre-halftime pizza delivery discount within a gaming app might be particularly appealing to a user who has the big game on in the background.

Sporting events like the Super Bowl and World Cup represent important shared experiences among audiences, but that doesn’t mean individual activity ceases on viewers’ small screens. The best game-day mobile strategy enables an advertiser to find the right audiences in a relevant way in both the obvious and less-obvious places.

Author bio:

Gareth oversees all of Smaato’s sales and operational activities in the Americas region, leading the region’s account management and business development teams to drive revenue growth and ensure the highest level of client satisfaction.

Gareth has over ten years of experience in mobile and desktop video advertising technology and M&A. As the General Manager of Video for blinkx (now RhythmOne), Gareth built a consistent Top 5 comScore video property and also participated in M&A on five deals totaling over $100M in value. This helped position RhythmOne as a true cross-screen leader in the video space. Gareth has also served in several consulting and advisory roles, spanning established mobile exchanges and publisher networks to seed-stage and funded start-ups.

Gareth holds a degree in Business and Economics from Trinity College, Dublin

The post The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games appeared first on Mobile Marketing Watch.

The following is a guest contributed post by Harald Kratel, VP of Global Marketing, Smaato

Mobile has fundamentally redefined the marketing landscape in a dramatically short time frame. For the most part, as consumer time spent has shifted to mobile devices, advertising dollars have shifted as well. However, while a great deal of attention has been paid to the gross reallocation of these dollars, not nearly as much attention has been paid to the strategic shift required by marketers in terms of how those mobile dollars are spent.

Mobile devices will account for 73 percent of global time spent online in 2018, up from 65 percent in 2016. Within that time spent, comScore’s latest data indicates apps are responsible for more than 80 percent of the time people spend using mobile devices, with this number rising as high as 95 percent in some regions.

The dominance of mobile in-app experiences is good news for marketers, as more data is available in-app than with any other media format. Since apps can collect first-party data on an opt-in basis, they are also able to pass along valuable targeting parameters such as gender and age, which allow advertisers to precisely reach their ideal audience. Within the in-app environment, advertisers can also harness geo-location data.

In short, marketers now have easy access to the long-coveted “right person, right place, right time” marketing utopia. But far too few marketers today are structuring their campaigns this way.

It’s time for marketers to start thinking in micro mobile moments. Here’s what that looks like:

Dayparting – and Then Some

The concept of dayparting is by no means a new one, but it’s newly relevant in the mobile world. As in the TV world, dividing the day into several distinct chunks and tailoring messaging appropriately during each chunk makes infinite sense in mobile marketing. But marketers need to take things further.

Enter the micro mobile moment. The general idea of “micro-moments” was popularized by Google a few years back as a succinct way of referring to the instances within the consumer journey when decisions are made and preferences are shaped. In the mobile world, these are the instances where people turn to their devices to find, do, or buy something, and it is within these moments that marketing messages are particularly resonant.

Micro-moments take on special importance in the mobile realm, where in-app time is highly fragmented. On average, users spend three hours per day in-app, but the average app session is only five minutes long. On average, users check their phones 47 times per day, and many of these sessions are intent-driven micro-moments where the right messaging could make all the difference in an ultimate purchase decision.

Identifying micro mobile moments, and understanding them in relation to the individual who owns the device, lays the foundation for a solid mobile advertising strategy. Every daypart has hundreds of micro mobile moments. For example:

• Searching for healthy recipes before dinner
• Playing a game at home
• Seeking product information while in a store
• Checking restaurant reviews on a Friday evening
• Listening to a podcast on the train

These are context-rich moments that, in combination with knowledge of the individual, lend themselves to targeted messaging from brands. The key is understanding where a given brand can add value and have influence on the consumer’s journey. By effectively dayparting a mobile campaign according to micro-moments, marketers can optimize campaign performance, enhance user targeting, improve cost-efficiency, and maximize user engagement. The three steps to doing this effectively are as follows:

1. Identify your target group
2. Analyze their mobile behaviors (or work with partners to do so), particularly as it relates to app usage
3. Identify the right mobile moments that align with your goals.

OK, so the above steps seem simple enough. But what does the result look like? It might be simpler than you think. Here are just a few micro mobile moments that would be a fit for well-known brands:

• KFC: 12:15 p.m., food court, fast food lovers
• Bacardi: 1:10 a.m., party area, students
• Dreyer’s ice cream: 2:45 p.m., parks, sunny weather

The above criteria are all easily targeted within in-app experiences. Customized programmatic deals are an effective way to ensure that your in-app advertising campaigns reach their target audience at the right mobile moment. Not only do they provide more transparency and control, but they are effective tools for optimizing campaigns, inventory, and pricing.

The shift from desktop to mobile advertising is well-established, but the opportunities surrounding proper dayparting in the mobile environment are only beginning to be explored. Is your brand ready to seize its moment?

ABOUT THE AUTHOR

Harald Kratel

Vice President, Global Marketing, Smaato

With over 20 years of experience across the media and advertising industry, Harald (Harry) has proven himself as an innovative and effective marketing leader.

Harry has played a leading role in Germany’s digital advertising industry since 2000, when he became Managing Director of internet activities at G+J, one of Europe’s biggest magazine publishers. From 2005 to 2009, Harry served as the COO/CMO of Parship, Europe’s largest online dating service, where he was responsible for the company’s internationalization into 14 countries. Prior to joining Smaato, Harry was the Partner and Managing Director of mlv, a full-service advertising agency located in Hamburg.

Harry holds a degree (Dipl.-Kfm.) in Business Administration from the University of Münster.

The post A Marketer’s Guide to Harnessing Micro Mobile Moments appeared first on Mobile Marketing Watch.

The following is a guest contributed post from Rafael Andrade, Advertiser Business Developer, at Tappx

The way in which people interact and engage with ads is constantly evolving. It’s no secret that the present and future of brands is to leverage messaging across our vast mobile ecosystems of smart devices, and in particular, to utilize programmatic technology to communicate with users. Brands are constantly looking for new ways to excite and engage audiences. It’s not only important to solely focus on the channels which are used to impact users, but we also need to explore different methods where we can build within each channel, thereby maximising impact.

With the ongoing quest for new mobile ad formats, marketers are willing to go beyond the existing ones. There’s a constant need for new formats which take full advantage of new technologies and software. We’re constantly looking for new formats which offer deeper engagement, improved revenue streams, whilst being hyper-targeted for consumer interests. Smart devices are tightly woven into the fabric of our everyday lives. They’re a function for our lifestyles, hence an importance for the design, format, relevance and placement of ads served across our multitude of mobile screens. Out of all of these areas, the mobile ad format is going through a transformational period, with innovative developments right on the horizon.

Across the spectrum of current mobile ad formats, we must first discuss the present day king of the ad formats, the video ad. In the US alone, digital video expenditure is expected to increase at double digit annual rates until 2021, reaching a staggering $22 billion USD (Source eMarketer 2018).

Special mention must also be given to the rewarded video ad format, which is a hugely successful format used. Based on our extensive work in the mobile gaming world, rewarded video ads are highly requested from our ad partners across the Tappx network. Rewarded ads deliver a clear value exchange – when users view an in-game video ad, they are the rewarded with in-game assets, such as weapons, new lives and in-game currency, or new game level access. Video ad formats are hugely powerful on many levels, primarily because they help to communicate large amounts of information in a very short space of time.

Following video ads, we move onto 360 interactive ads. This format enables users to view products from multiple angles, including the rotation or flipping of an image, so users can gain different perspectives of products. New research from IPG Media Lab reported that video ads offering 360 degree functionality drive 7% higher purchase intent on smart devices, and a 12% increase in the belief that a brand has a “unique story to tell” when compared to video ads.

The next generation of mobile ad formats is the move towards true AR and VR. This year we will witness the real power behind AR/VR, in terms of the scope of technology, and embracement by audiences, empowering marketers to accompany their campaigns with increased interactivity, deeper immersiveness and hyper targeted personalization.

As gaming is a highly popular activity on smartphones, we shouldn’t forget about playable ads, and the near infinite forms which they can take. Playable ads offers users the chance to interact and engage with an app/game, before they have downloaded it. Try before you buy if you will. They offer attractive engagement and conversation rates.

The arrival of 5G is also going to take visual ad experiences to a higher level, and it will consequently create new spaces and metrics for measuring effectiveness, engagement and performance, such as tracking with metrics like post-view conversions, viewability and audibility ratios, and many more.

One of the most exciting yet “good old” ad formats that has witnessed a resurgence is the audio ad format. This increasing interest in audio formats is correlated to the large adoption by consumers of music streaming services. These types of audio ads, that can be served programmatically, opens new ways for segmenting audiences, like emotional segmentations according to the state of mind when people listen to certain genres of music. But there’s also a wider horizon for audio ads. In the future, they will increase their protagonism at the same time as the adoption of audio smart voice assistants such as Siri, Alexa, Cortana continues to grow. There’s no doubt that voice technology will change the way that consumers engage with brands, and how the brands present themselves to consumers.

The future of the advertising industry is like the past, which means it’s in constant evolution and with the unfinished pursuit for the attention of people. What excites users in this industry is how technology is relentlessly merging and transforming across all aspects of human life, which opens up new channels and ways to communicate with audiences.

The post The Tappx Guide to Current and Emergent Mobile Ad Formats appeared first on Mobile Marketing Watch.

The following is a guest contributed post from Andrew Dubatowka, VP, North America Performance and Marketing, AdColony

Six hundred years after the Chinese explorer Zheng He circumnavigated the world –  allegedly discovering America along the way –  the tables have turned, and it’s the Western world that has its eyes turned to China as the next frontier. But it’s not looking for a land grab. No, it’s looking at the 1.4 billion Chinese mobile users that are poised and ready for global brands and apps.

China is a mobile-first economy, with users in both urban and rural areas turning to apps and the mobile web for search, gaming, news, entertainment, and shopping – having completely leapfrogged the West when it comes to mobile commerce. As such, China is a veritable playground for mobile app publishers, rich with users who are both hungry for more apps and also accustomed to in-app purchases of all types.

The best part is, you don’t have to nab the majority. The sheer volume of China’s mobile base – they have more gamers, for instance, than any other country – means you only have to capture a small percentage to multiply the success you’ve already had elsewhere. As they say, if you break into 1% of the Chinese market, you’re made.

For advertisers, this means one thing: inventory – and lots of it. So much that it’s almost like an open field, just waiting to be sown. Mobile users in China are also more open to ads, possibly downright eager. Nearly 8 out of 10 (78%) Chinese consumers are more likely to click on a mobile ad if the content is relevant to them versus just 33% of UK and 29% of US users. Now is the time to get in, before more advertisers go through the floodgates and prices go up.

Because they will.

The mobile ad market in China is on a tear. By 2021, eMarketer predicts 82% of digital ad spending will be dedicated to mobile, and it will represent an incredible 60% of total media ad expenditures. Sure, three-quarters of that is going to go to the ad giants Alibaba, Baidu, and Tencent, just as Facebook and Google dominate elsewhere, but there is one big difference: In China, social media isn’t nearly as flexible and open to advertising as it is in the West. Instead, advertisers focus on online video, gaming, messaging apps, microblogging sites, and search engines.

While we all know that search will continue to grow, as will messaging, I believe that mobile video and gaming is where we see significant untapped opportunity. For brands, sight, sound, and motion can elicit emotion, deepen engagement, and put an indelible stamp on the psyche of a user. For performance advertisers, video is an effective way to fully convince a user that your app is worth downloading. It’s no wonder that in just a few years mobile video will comprise 72% of all video ad spending.

As mentioned above, China has hundreds of millions of heavy mobile game players, many of which would be considered “whales,” based on their higher engagement retention, and in-app purchase rates, all of which results in significant lifetime value for publishers. Why would you wait to get these big fish? They’ve never before been accessible by Western advertisers.

It’s very easy to say you should do something, and much harder to answer the question, “But how?” The truth is, entering the Chinese market is not simple; it requires three T’s, all of which have their own nuances of execution. But they are a great starting point:

TECHNOLOGY. Because China’s internet is separated from global internet, the first box to check is to make sure you are working with a partner who has a dedicated infrastructure in place. That way, you’ll have the speed and reliability required to serve ads to the users in China.

TEST. Don’t throw away your existing strategy; in fact, there are many best practices from your existing market and user base that will be invaluable as you break into this one. But be open to the fact that not everything that has worked for you so far – from your marketing approach to how you measure success – will work in China. Test them out, but try new things. Then A/B test them against each other. Then test and iterate again. Sound familiar? It’s really about getting back to what you did in the beginning that made you so successful.

TRUST.  Find local and/or international mobile ad partners that you can trust to guide you through this new market. This is also easier said than done, but the first thing to look at is their clients and their experience. Have they done this before? Then look at how they can customize service to your needs because you’re going to need a partner that can adapt to the changes you’re making across apps, campaigns, etc. – and even work with you to make them better.

The post Op-Ed: The Next Billion Mobile Users appeared first on Mobile Marketing Watch.

The following is a guest contributed post by Pat McCormack, Vice President, Publisher Sales Americas – Oath

True in-app header bidding is finally here. This is the year that developers finally begin to bring the benefits of header bidding — a way to have a unified, simultaneous auction from all of the advertisers bidding on in-app inventory — into the monetization stack for their apps.

 Over the last several years, the mobile app ecosystem has had a front row seat to header bidding’s impact and evolution across desktop and mobile web. They saw  savvy publishers achieve a greater level of control and efficiency from their ad stack by pulling demand partners out of the waterfall and calling all of them at the same time. They saw the market respond with off-the-shelf  “wrappers” to get rid of the added latency from having so much additional partner code on the page. And, most recently, they saw header bidding evolve server-side.

 This perspective has helped developers learn how to be successful and start with a more advanced solution on day one. And for developers considering header bidding “container” solutions, which manage all header bidding partners a developer wants to use, their decisions need to be built around a few guiding principles. Here are three of the most critical.

Middleman for the Tech, ONLY

On a basic level, the role of the container is to help developers run a more efficient ads business. The container is a framework. It’s responsible for paving a road between demand partner and publisher.  But publishers should be able to have direct commercial relationships with the SSPs and ad networks they choose to sell to without the container taking a cut of it — unless there is value being added to the request (for example in the form of data). Otherwise, the road shouldn’t carry a fee. Think of a freeway rather than a tollway. Further, the container should not impede how the developer sells their data. Want some of your partners to be able to store/decision upon your data for 180 days? As the technology pipes, the container should let developers have freedom to do the deals they want. Too many solutions don’t do this.

Connect to Everyone

In pursuing the goal of making it easier for a developer to run their ad business, the container should focus on maximizing the channels that the inventory can be sold through. This means a commitment to building connections to the SSPs and ad networks that a publisher chooses to work with. When choosing the right container partner, it’s in the developer’s best interest to consider not just the connections the container has built today, but also those that may need to be built in the future. Given how quickly new players in the space can pop up and make an impact, there will almost certainly be a need to add a connection down the road. On average, the 500 largest publishers in the U.S. use about six vendors to sell their inventory. I encourage all developers to dig a level deeper in their diligence on prospective container partners and understand HOW the downstream connections are made from the container to the other SSPs/ad networks. This way, when the day comes that the developer wants to do a deal with a hot new ad network, they know the work will be minimal and can start working with them ASAP.

Transparency is the Default

There is a level of trust inherent to any strategic partnership. In this case, the developer is trusting that the container will be conducting the unified auction in the developer’s best interest. Now, I believe you should trust — but you should also verify. Does your container partner have ways for you to audit the auctions? How do you confirm that the impression is always going to the highest bidder? Or that the container is not advantaging their own demand, which happens too frequently? Asking these questions and understanding how the container is thinking about them can provide valuable insight into the philosophy guiding their product and should be part of the overall diligence. More transparency is always be better — and those vendors willing to be open about their practices are always the better option.

App developers are ready and excited to capitalize on the yield-maximizing benefits of a unified auction the way desktop publishers already have. Having seen the evolution of header bidding, app developers are now armed with information on exactly what to look for as they evaluate potential partners. The future here is bright.

ABOUT THE AUTHOR

Pat McCormack is Vice President, Publisher Sales Americas, at Oath, a Verizon subsidiary and the parent company of Yahoo, AOL, HuffPost, and other dynamic brands that serve a combined billion global consumers. Prior, Pat was Vice President of Publisher Sales for ONE by AOL: Publishers, at AOL Platforms, the advertising technology division of AOL. Before AOL, Pat was Vice President of Publisher Sales at Millennial Media, which AOL acquired in 2015. He held the same role at Nexage, which Millennial Media acquired a year earlier. Pat has also driven mobile ad sales strategies in senior roles at The Weather Channel and National Football League.

The post Mobile Developers: 3 Keys to Picking the Best Header Bidding Partner appeared first on Mobile Marketing Watch.

According to a provided media release:

The CCA-commissioned Nielsen study reveals airport advertising is a highly effective media platform that reaches frequent flyers, tourists and business travelers and raises brand awareness while driving sales to local and national businesses. The study provides insights into frequent flyer responsiveness to airport advertising, the types of activities travelers engage in while waiting for their flights, and what actions consumers take after being exposed to airport advertisements such as social media activity, in-store retail shopping and e-commerce activity.

The study shows that frequent flyers are highly responsive to airport advertising, with 80% noticing the media and 42% taking action that includes visiting a website, going to a store or learning more about a product/brand/service. Nineteen percent of frequent flyers actually bought a product they saw advertised at the airport.

More specifically, airport campaigns are a significant driver of foot traffic, with 84% of frequent fliers likely to visit a restaurant, 50% likely to visit a clothing/accessories/jewelry store and 41% likely to visit a consumer electronics store.

To learn more about the study and its findings, click here.

The post Nielsen Study Confirms Airport Advertising Effectiveness appeared first on Mobile Marketing Watch.

This announcement reinforces the long-standing relationship between Ping Identity and Microsoft, especially as the two organizations continue their collaboration to include PingFederate as one of the federation providers to Azure Active Directory (Azure AD).

“We’re delighted that Microsoft has invited Ping Identity to be a part of this new association,” said Brian Bell, chief marketing officer, Ping Identity. “The program will facilitate a faster release of our joint solutions to the commercial market and generate awareness of innovative technology enhancements—such as the integration between PingFederate and Azure AD Connect, as well as the existing integration between PingAccess and Azure AD.”

PingFederate provides user authentication and standards-based single sign-on capabilities.

For customers interested in participating in a private preview of the integration between PingFederate and Microsoft’s Azure AD Connect, please contact Edward Killeen at edwardkilleen@pingidentity.com or learn more here.

The post First Look: Ping Identity Announces Participation in the Microsoft Intelligent Security Association appeared first on Mobile Marketing Watch.