Businesses must prioritize a mobile-first approach to their online presence or risk being left behind by rivals. Mobile devices influence how we access the internet and interact with brands. We use smartphones for almost every aspect of our daily lives, from paying bills via online banking to staying up to date with the latest news or checking what we are owed with a free online odds calculator. More importantly, tens of millions of smartphone owners use their devices to purchase online. Ensuring these visitors stay on the page and take the desired actions is essential to your business’ success.

Responsive Designs Are a Must

A responsive design is the foundation of every successful mobile landing page. Whether you use WordPress or any other of the many website-building platforms to power your website, it must be responsive; there is no compromise in this area.

Smartphones and other mobile devices come in various shapes, sizes, and screen resolutions, so ensuring your content displays correctly regardless of the device used to view it is imperative for capturing and retaining your audience.

Responsive themes and websites automatically change their layout based on the device used to view webpages. Tables, lists, images, and text change shape to fit perfectly on the mobile device’s screen. There is nothing worse for a mobile user than visiting a website that is not responsive and having your journey ruined by text that’s cut off, tables that require scrolling horizontally to view, and being unable to see buttons and calls-to-action (CTAs).

A well-designed, responsive mobile page encourages users to explore further and increases the likelihood of conversions.

Your Loading Speeds Matter

Today’s internet users expect instant gratification. Slow-loading pages not only lead to frustration but often lead to the user abandoning a website. Recent studies show almost half of customers expect a webpage to load in two seconds or less. Other studies reveal that e-commerce giant Amazon loses 1% of conversions for every 100 milliseconds added to page load times. The BBC loses 10% of its total users for every additional second it takes its page to load.

As if losing traffic, reduced conversion rates, and increased bounce rates were not punishment enough for having a slow-loading website, Google also penalizes websites without lightning-fast load times. That’s correct; you will drop down in search engine rankings if your page loading times are too slow. That, in turn, leads to reduced traffic, fewer conversions, and lower still ranking. It is an unwanted snowball effect.

Many strategies and steps to improve page load speeds exist, so many that we could dedicate a new article to them! For now, consider compressing any images through the Squoosh website, which vastly reduces the image’s file size without compromising quality. Also, reduce your use of Javascript or HTML-heavy items.

Capture Attention With Engaging Content

Mobile users often have shorter attention spans because they access the internet while on the move or lounging on their sofas at the end of a busy day. This means you have limited time to deliver your message concisely and compellingly.

Persuasive headlines come into their own when writing content you know mobile users will view. Write headlines that grab visitors by the scruff of the neck and compel them to continue reading. Once your headline has hooked them, set out your stall in the first paragraph so the user wants to continue reading. Ask them a question, consider being controversial in a statement, or promise to solve a problem. Those three tactics work wonders.

Sentence lengths should be shorter, and paragraphs should not be longer than three or four sentences. Why? Long paragraphs will display as “walls of text” on a mobile device, which is one of the primary reasons users click off a webpage.

Look at a webpage preview on a mobile device before you publish it to ensure it is readable on a smaller screen.

Strategic Placement of Calls-to-Action (CTAs)

Calls-to-Action, or CTAs as you budding online entrepreneurs abbreviate them, are vitally important on all web pages, but their placement on mobile landing pages requires careful consideration.

Use contrasting colors to make the CTAs stand out from the rest of your text, and employ actionable language to prompt users to take action.

The optimal placement of CTAs is near the top of the page and at the end of compelling content sections. Try to make them within easy thumb reach because most mobile users hold their phone in one hand; make their lives easier and the actions more natural, and they are more likely to press the CTA!

Conclusion

Optimizing your mobile landing pages for conversions is a critical aspect of ensuring the success of your online presence. With over half of the internet traffic stemming from mobile devices, neglecting this segment is bordering on criminal because you risk alienating a significant portion of your potential customers.

You can lay solid foundations by ensuring your website has a responsive design that alters how webpages display on the myriad of devices people use to access your website. Improving page loading speed not only improves user experience and makes conversions more likely but will also see you appear higher up search engine results.

Crafting engaging content with strategically placed CTAs is the final step. Always write articles and create other content with the mobile user at the forefront of your thinking. Shorter sentences and paragraphs help keep distracted visitors engaged. Embracing these simple yet effective tactics will position your business to thrive in the current mobile-driven landscape.

The post Your Guide to Optimizing Mobile Landing Pages For Conversions appeared first on Mobile Marketing Watch.

Chief among the claims criticized is that the apps in question could possibly detect symptoms of melanoma, even in its early stages.

“In two separate cases, marketers of MelApp and Mole Detective have agreed to settlements that bar them from continuing to make such unsupported claims,” the FTC explained in a news release.

The agency is pursuing charges against two additional marketers of Mole Detective who did not agree to settle, the statement explains.

According to the FTC’s complaints, each of the apps instructed users to photograph a mole with a smartphone camera and input other information about the mole. The apps then purported to calculate the mole’s melanoma risk as low, medium, or high. The FTC alleged that the marketers deceptively claimed the apps accurately analyzed melanoma risk and could assess such risk in early stages. The marketers lacked adequate evidence to support such claims, the FTC charged.

“Truth in advertising laws apply in the mobile marketplace,” says Jessica Rich, Director of the FTC’s Bureau of Consumer Protection. “App developers and marketers must have scientific evidence to support any health or disease claims that they make for their apps.”

The post FTC Takes Aim at Unscrupulous Mobile App Marketers appeared first on Mobile Marketing Watch.

1. The Starbucks Mobile App: Your Coffee Companion

Imagine a world where you can order your favorite coffee, customize it to your liking, and pay for it without ever standing in line. Well, Starbucks has made this a reality through its innovative mobile app. Launched in 2011, the Starbucks mobile app quickly became a game-changer in the coffee industry.

Key Features of the Starbucks Mobile App:

1. Mobile Ordering: The app allows you to browse the menu, customize your drink, and place an order from the comfort of your home or office. No more waiting in long lines during your precious coffee breaks.

2. Rewards Program: Starbucks has an enticing rewards program that encourages customers to use the app. With every purchase, you earn stars that can be redeemed for free drinks and food items.

3. Store Locator: The app helps you find the nearest Starbucks store, making it convenient to grab your coffee on the go, whether you’re traveling or in an unfamiliar area.

4. Payment: You can link your payment methods, making cashless transactions a breeze. No need to dig through your wallet for loose change.

5. Customization: The app allows you to save your favorite drinks and food items, making it easy to reorder your go-to options with just a few taps.

The Starbucks mobile app has become an integral part of the Starbucks experience for millions of customers. Its user-friendly interface and seamless functionality have set a high standard for other businesses looking to enter the mobile app space.

2. Mobile Ordering: Skip the Line, Sip the Coffee

One of the most significant advantages of the Starbucks mobile app is its mobile ordering feature. This innovation has not only saved customers valuable time but has also improved the overall efficiency of Starbucks stores.

How Mobile Ordering Works:

1. Open the Starbucks app and select your preferred location.
2. Browse the menu and customize your drink or food item to your liking.
3. Place your order and make a secure payment through the app.
4. Head to the selected store and skip the line. Your order will be ready and waiting for you at the pickup counter.

The convenience of mobile ordering has transformed the way people experience their coffee breaks. Whether you’re rushing to work or simply in a hurry, Starbucks ensures that you can enjoy your favorite drink without any hassle. Moreover, this feature has gained even more significance during the COVID-19 pandemic, as it minimizes physical contact and allows for a safer, contactless coffee experience.

3. Starbucks Rewards: A Loyalty Program Worth Sipping On

Starbucks has mastered the art of customer loyalty through its Starbucks Rewards program. This program is seamlessly integrated into the Starbucks mobile app, enticing customers to return and earn rewards with every purchase.

Key Benefits of Starbucks Rewards:

1. Stars for Every Purchase: With every transaction made through the app, customers earn stars. These stars can be redeemed for free drinks, food items, and even merchandise.
2. Birthday Rewards: Starbucks treats its customers to a free beverage or food item on their birthdays.
3. Personalized Offers: Starbucks uses data from the app to provide personalized offers and discounts, making it even more appealing for customers to use the app.
4. Tiered Membership: Starbucks offers different membership tiers, each with its own set of benefits. As customers accumulate more stars, they can move up to higher tiers and unlock additional perks.

The Starbucks Rewards program not only keeps customers coming back but also provides valuable data for Starbucks to understand customer preferences and tailor its offerings accordingly. This personalized approach enhances the overall customer experience, making each visit to Starbucks feel special.

4. Mobile Payment: A Cashless Coffee Experience

The Starbucks mobile app not only simplifies the ordering process but also streamlines payments. By linking your preferred payment method to the app, you can enjoy a completely cashless coffee experience.

Advantages of Mobile Payment:

1. Speed and Efficiency: Paying with the app is incredibly fast, reducing wait times at the register and drive-thru.
2. Security: The app uses encryption and secure tokenization to protect your payment information, ensuring a safe transaction.
3. Order Accuracy: Since your order is placed through the app, there’s no room for miscommunication at the register, resulting in increased order accuracy.
4. Digital Receipts: The app stores your purchase history, making it easy to access digital receipts for expense tracking.

Mobile payment has become increasingly important in a world where contactless transactions are preferred. Starbucks’ commitment to providing a secure and efficient payment method through its app aligns perfectly with this trend.

5. Innovation Beyond the App: Starbucks Reserve Roasteries

While the Starbucks mobile app has taken the coffee experience to new heights, Starbucks didn’t stop there. The company has also ventured into creating unique, immersive coffee destinations known as Starbucks Reserve Roasteries.

What are Starbucks Reserve Roasteries?

Starbucks Reserve Roasteries are large, premium coffeehouses that offer customers an elevated coffee experience. These locations serve as testbeds for innovative coffee creations and provide a glimpse into the future of coffee.

Key Features of Starbucks Reserve Roasteries:

1. Exclusive Coffee Offerings: These locations feature rare and exotic coffee beans that are not available at regular Starbucks stores.
2. Interactive Experiences: Customers can witness the coffee roasting process, explore coffee tasting flights, and learn about the art of brewing from expert baristas.
3. Gourmet Food: Starbucks Reserve Roasteries offer a more extensive menu, including freshly baked bread, unique desserts, and a wider range of food options.
4. Limited-Edition Merchandise: Exclusive merchandise, including coffee equipment and branded goods, is available only at these locations.

The Starbucks Reserve Roasteries exemplify Starbucks’ commitment to pushing the boundaries of what a coffee shop can be. They blend the traditional with the innovative, providing coffee aficionados with a truly unique experience that goes beyond the ordinary.

6. Sustainability Initiatives: Brewing a Greener Future

In addition to its digital innovations, Starbucks is also dedicated to environmental sustainability. The company has launched several initiatives to reduce its environmental footprint and contribute to a greener planet.

Key Sustainability Initiatives by Starbucks:

1. Reusable Cup Program: Starbucks encourages customers to use reusable cups and offers discounts to those who bring their own.
2. Waste Reduction: The company has set ambitious goals to reduce waste and increase recycling in its stores.
3. Sustainable Sourcing: Starbucks is committed to ethically sourcing its coffee beans and has made strides in supporting coffee farming communities.
4. Energy Efficiency: Starbucks is investing in energy-efficient technologies to reduce its energy consumption.

These sustainability efforts align with the values of many customers who are increasingly conscious of the environmental impact of their consumption choices. By addressing these concerns, Starbucks not only attracts eco-conscious customers but also contributes to a better planet.

7. The Future of Starbucks: What Lies Ahead?

As Starbucks continues to innovate and adapt to the digital age, it’s safe to say that the coffee giant has no intention of slowing down. Here are some trends and developments we can expect from Starbucks in the future:

1. Further Expansion of Mobile Features: Starbucks will likely continue to enhance its mobile app, introducing new features and improvements to streamline the customer experience.

2. Continued Focus on Sustainability: Starbucks will maintain its commitment to sustainability, exploring new ways to reduce its environmental impact.

3. International Growth: Starbucks will expand its presence in emerging markets, bringing its unique blend of coffee culture and digital convenience to new corners of the globe.

4. Innovative Menu Offerings: Expect Starbucks to introduce new and exciting coffee and food items, keeping its menu fresh and appealing to a wide range of tastes.

5. Technology Integration: Starbucks may explore new technologies such as AI and automation to further improve customer service and operational efficiency.

Conclusion

Starbucks, once a humble coffeehouse, has evolved into a global phenomenon that combines the love of coffee with the convenience of modern technology. Through its innovative mobile app, Starbucks has redefined the coffee experience, making it more convenient and personalized than ever before. With a focus on sustainability and an eye towards the future, Starbucks is poised to remain a coffee giant that not only serves exceptional coffee but also brews up a digital revolution that keeps customers coming back for more. So, whether you’re ordering your daily latte through the app, sipping coffee in a Reserve Roastery, or just enjoying the familiar ambiance of your local Starbucks store, know that you’re part of a coffee culture that continues to evolve and thrive in the mobile age.

The post Mobile Buzzed on Starbucks: How the Coffee Giant is Brewing Up a Digital Revolution appeared first on Mobile Marketing Watch.

The integration with InMobi covers pre-bid targeting for all InMobi Exchange impressions within the leading mobile in-app platform, as well as monitoring of post-bid fraud activity, such as spoofing – enabling InMobi to continuously refine the quality of its mobile ad inventory.

“DV’s partnership with InMobi demonstrates our commitment to provide consistent, comprehensive quality coverage for global brand advertisers,” said Matt McLaughlin, COO at DoubleVerify. “With ad spend increasingly concentrated in mobile, it’s imperative that brands have transparency into the quality of mobile app inventory. We are proud of our partnership with InMobi, which expands the footprint of our fraud prevention capabilities and further distinguishes DV as the leader for mobile app verification.”

“InMobi is committed to providing transparency, building trust and delivering business results to our advertisers. This partnership, along with our support for DoubleVerify viewability, is a giant step toward that,” said Anne Frisbie, SVP, Global Programmatic and North America at InMobi. “InMobi is proud to partner with DoubleVerify in this critical battle against mobile app fraud. We strongly believe that only through open collaboration will the industry be able to eliminate fraud.”

As part of its industry-leading mobile app fraud solution, DoubleVerify identifies and screens the most comprehensive types of in-app fraud, including background ad activity, hidden ads, app misrepresentation (spoofing) and measurement manipulation. In March 2017, DV received Media Rating Council (MRC) accreditation for its technology to detect and block sophisticated invalid traffic (SIVT) for mobile app video and display advertising.

The post In-App Mobile Ad Fraud Up 800 Percent appeared first on Mobile Marketing Watch.

“The future of healthcare is changing rapidly with medical and dental technology advances starting to accelerate and larger health systems taking notice,” the firm tells us.

Infiniti has listed the five most important trends that are disrupting the healthcare industry, which you should be aware of to sustain in the industry.

Without further ado, here are some of the trends highlighted:

• Smart Technology: Predictive analytics, artificial intelligence, and conversational artificial intelligence are responsible for disruptions in the healthcare industry and are introduced to reduce hospital administrators tedious work and enable smooth functioning.
• The Internet of Medical Things (IoMT): This is the incorporation of applications and medical devices that are connected to healthcare IT systems using networking technologies that enable the transfer of medical information over secure networks.
• Telehealth: A combination of mobile technology, document sharing, and teleconferencing to improve healthcare quality providing better healthcare access is known as telehealth services. The telemedicine technology is rapidly making its way into the ICU.

To read more, download a free sample of the report here.

The post What Major Technology Trends Are Disrupting the Healthcare Industry? appeared first on Mobile Marketing Watch.

Telcoin — or TEL — announced this week that the company is now officially a member of the GSMA , “joining nearly 800 operators and more than 300 companies in the mobile ecosystem,” a tweet from the Telcoin team explains.

“Telcoin is the first telecom-focused cryptocurrency, distributed in partnership with GSMA network operators to mobile subscribers globally,” Telcoin’s page on the GSMA site elucidates. “Our central mission is financial inclusion – empowering a broad spectrum of mobile users with expanded access to the global financial system of the future. With or without a bank account, Telcoin can be used by anyone – tech-savvy smartphone users, unbanked feature phone users, and the rapidly growing middle segment of underbanked smartphone users alike.”

Following it’s successful ICO in January, the Telcoin team has reaffirmed its commitment to an ambitious roadmap for 2018 and beyond — a mission that could forever alter the mobile fintech landscape.

“By combining the reach of mobile networks and the fast, borderless nature of blockchain technology, we provide an easy and secure gateway to cryptocurrency adoption on any mobile device,” the GSMA profile of Telcoin clarifies.

Telcoin Pte. Ltd. is based in Singapore with a team operating out of Tokyo, Japan.

To learn more about Telcoin and its stated plans for “financial inclusion in a mobile world,” click here.

The post Telecom-Focused Cryptocurrency Telcoin Joins GSMA as Stage is Set for Major Innovation appeared first on Mobile Marketing Watch.

As a Shopify-chosen partner, Visiture will be able to offer its organic marketing and paid digital advertising to Shopify Plus merchants, helping eCommerce brands acquire more customers and increase conversion rates from their online stores.

“Visiture has a strong connection with Shopify Plus – we both provide valued services eCommerce merchants need for growing their businesses,” said Ronald Dod, CMO and co-founder of Visiture. “One of the things we excel at is helping our clients focus on their business without worrying about the technical aspects of marketing their business online and their online storefront. We’re very excited for the opportunity to offer that to Shopify Plus merchants.”

“We are honored to be recognized as a technology partner in the Shopify Plus program,” said Brian Cohen, CEO and Co-Founder of Visiture. “We’re proud to be working with Shopify and look forward to partnering with Shopify Plus merchants as contributors to their success.”

If you’re not familiar, Shopify Plus focuses on emerging brands and high-volume businesses, providing a commerce platform for the next-generation of retail. From mobile ready stores, to innovative pop-up experiences, to direct-to- consumer experimentation, the Shopify Plus platform is enabling the creation and innovation of today’s modern, global merchant, while providing world-class scalability, reliability and flexibility.

The Shopify Plus Partner Program will develop and grow the partner ecosystem for Shopify Plus merchants, allowing them instant access to innovative agencies, experts and technology partners.

To learn more, click here.

The post Visiture Joins Shopify Plus Technology Partner Program appeared first on Mobile Marketing Watch.

MMW has learned that NBC Olympics, a division of the NBC Sports Group, has selected BrightLine to provide the first Olympic interactive video advertising offering for its production of the XXIII Olympic Winter Games, which take place in PyeongChang, South Korea, from February 8 – February 25.

The announcement was made today by Jacqueline Corbelli, Founder, Chair and CEO, BrightLine.

The first creative campaign utilizing the BrightLine platform launched as a series of NBC Olympics promos leading up to the Olympics on NBC Sports, Apple TV, Amazon Fire and Android and Apple mobile operating systems. The creative featured five prominent U.S. athletes: Shaun White (snowboarder), Lindsey Vonn (alpine skier), Nathan Chen (figure skating), Gus Kenworthy (freestyle skier) and Mikaela Shiffrin (alpine skier). The promos engage viewers by offering an opportunity to access information and fun facts about the athletes using the television remote.

“There is no better place to introduce new capabilities and products to audiences and marketers than the 17 days of the Olympics,” said Linda Yaccarino, Chairman, Advertising and Client Partnerships, NBCUniversal. “With our partners at BrightLine we’re introducing interactive advertising and deeper, more meaningful engagement with advertising, continuing to enhance our viewers’ experiences with our programming on all platforms.”

Comcast’s Xfinity will also use BrightLine technology as the first advertiser to take advantage of the offering on NBCUniversal platforms for select ads during the games. These ads will also run on Apple TV, Amazon Fire and Android and Apple mobile operating systems and will showcase Xfinity capabilities.

To manage decisioning and execution of these ad units across all NBCUniversal platforms, BrightLine has partnered with FreeWheel, A Comcast Company, which provides the technology platform to manage advertising in the New TV Ecosystem.

Jacqueline Corbelli, Founder, Chair and CEO, BrightLine, said, “At BrightLine we are very excited about bringing engageable ad solutions to the live TV sports arena. We couldn’t have asked for a better partner to innovate with than NBCU and to be supporting the Winter Olympics is an honor.”

The post NBC Olympics Selects Interactive Video Advertising Provider for Its Production of 2018 Olympic Winter Games appeared first on Mobile Marketing Watch.

“With the addition of GPS in Apple Watch Series 2 and LTE in Series 3, Apple Watch is quickly becoming a mainstream piece of outdoor technology,” said Kasey Feller, Lander’s brand manager. “The Moab Case + Band for Apple Watch naturally enhances the look and feel of Apple Watch, while protecting its classic design from unexpected scratches and dents that can occur when adventuring.”

The Moab Case + Band for Apple Watch features an outdoor design aesthetic with a speckled texture finish, and also allows the watch itself to “nest” snugly within the enclosure. Collectively, the case and band are engineered to withstand the unanticipated variables of nature.

Paying attention to the details, the black reflective nylon band features a sturdy “Lander-branded” classic buckle that firmly and comfortably keeps Apple Watch in place. “As the perfect wearable accessory for outdoor adventures,” Moab Case + Band for Apple Watch features three signature qualities:

• Reinforced case for full-impact protection
• Waterproof-treated nylon band for longevity and comfort
• Illumifind reflective band for added safety and locating

The Moab Case + Band for Apple Watch ($29.99) is compatible with Apple Watch Series 1/2/3 42mm, and can be purchased online at Lander.

The post First Look: Lander Moab Case + Band for Apple Watch Impresses appeared first on Mobile Marketing Watch.

The following is a guest contributed post by Jocelyn Sheltraw, Senior Director, Mobile of Rubicon Project.

The latest numbers are in, and for the first time, advertisers are spending more on digital than on TV. Within digital some 70% of those dollars go to mobile, a number that eMarketer expects to rise to 80% by 2021. Every year is “the year of mobile,” so much so that it’s hardly worth saying anymore. One doesn’t need the numbers to see it, really. The more time you (and your kids) spend glued to the smartphone, the larger share of advertising dollars it will command.

The trouble with mobile isn’t so much its novelty, though there are certainly some growing pains as marketers shift to the “newer” channel. But the biggest challenges to date come down to brand safety, format innovation, viewability standards, fraud and a fragmented tech ecosystem which enables all of these moving parts to come together in a seamless way.  But with these issues, comes opportunity. Format innovation and data are two of the biggest factors in why mobile app inventory should be considered for a brand buyer.

Smaller screen sizes on mobile devices mean that ads can take up a larger percentage of the space compared to traditional desktop display. It’s commonplace to have an interstitial, full-screen takeover on mobile whereas similar tactics would elicit huge backlash on a desktop. This creates a small margin for error and forces advertisers to be more creative with the formats available, especially the interstitial and display formats which still account for the majority of mobile spend.

In short, this environment of mobile puts the perennial digital ad problems under a microscope. Interruptive ads are totalizing in their interruptions. Retargeting and location tracking can be seen as creepy as compared to relevant. Contextually irrelevant ads dominate even more of the editorial well, not to mention the intimate personal scenarios in which they can render. With mobile, advertisers will create a focused engagement with users and create a memorable brand experience that users can carry in their hand, but they can also interrupt intimate human experiences where advertising has no place, and where it never had to worry about its place before. The opportunity and the downside risk for brands are both amplified by the smaller screen and the contextual sensitivity.

All of this resolves in favor of ad experiences that promote a balanced value exchange between user and advertisers.

Take reward video for example: a user watches a video clip in exchange for something of value. It’s going to take both sellers adopting these formats and integrating them within their app, and then educating their buyers why this format is so powerful in reaching their consumers in the way they want to be reached at the right time, with the right message.

Playables, or gamified promotions, are another interactive format that invites users to engage in a clear value exchange. The user actually has a reason to engage and stay engaged with the ad, and the ad enhances rather than detracts from the overall user experience. It’s no wonder these new, innovative formats are performing 3x better on average than native, video, and other premium formats, according to recent studies.

Beyond rewarded video and other immersive formats, why is in-app advertising an ideal environment for brands? Research from comScore, echoing similar findings from Nielsen, The Mobile Marketing Association, and Chartboost, shows that women spend more time on the mobile web and mobile apps than men. The average casual gamer is a female aged 25-50 with a high household income. This is a fact that brands often overlook out of habit; they still view mobile gamers as teenage boys, which isn’t necessarily their target demographic.

51 percent of our population plays mobile games for more than 50 minutes a day. That’s a massive amount of time to seize attention with the right user demographic. But the question remains: Why aren’t these budgets shifting? The probable answer is that while advertisers might acknowledge these statistics, the work of adjusting long-standing habits to the new mobile reality lags behind. For mobile to attain its rightful place at the center of digital strategies, for it to become more than just a checked box on a cross platform strategy, marketers will need to overcome antiquated perceptions and begin collaborating with agile vendors who can show them new ways of looking at their audience.

Mobile advertising is an ever growing channel, with huge margins to boot. Advertisers could find more traffic sources and creative formats to reach more users, while mobile app publishers get access to more ad revenue streams day to day. But it takes a lot of experimentation and testing to really leverage the segment to their full advantage. Mobile users are a highly valuable audience – one that is largely untapped into by brand advertisers.

The post Education is the Key to Success in Mobile appeared first on Mobile Marketing Watch.