Mobile Apps Archives - Mobile Marketing Watch https://mobilemarketingwatch.com/mobile-marketing/mobile-apps/ Mon, 20 Feb 2023 22:52:57 +0000 en-US hourly 1 https://mobilemarketingwatch.com/wp-content/uploads/2023/10/cropped-MMW_LOGO__3_-removebg-preview-32x32.png Mobile Apps Archives - Mobile Marketing Watch https://mobilemarketingwatch.com/mobile-marketing/mobile-apps/ 32 32 How Flutter Looks Set to Transform Android and iOS App Development https://mobilemarketingwatch.com/flutter-looks-set-transform-android-ios-app-development/ Tue, 11 Dec 2018 15:20:17 +0000 http://mobilemarketingwatch.com/?p=75125 One of the primary concerns of mobile marketers across the world is ensuring that they have the ability to produce content and apps that are compatible with a range of platforms. However, their two top priorities are undoubtedly creating items that work on both Android and iOS. The two operating systems dominate the market, with...

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One of the primary concerns of mobile marketers across the world is ensuring that they have the ability to produce content and apps that are compatible with a range of platforms. However, their two top priorities are undoubtedly creating items that work on both Android and iOS.

The two operating systems dominate the market, with figures from Q2 2018 suggesting that Android OS accounts for an 88 per cent share and iOS holds around 11.9 percent. While the likes of Microsoft and RIM once had a place in this world, they have fallen by the wayside as Google and Apple’s unstoppable creations have marched to the top.

A number of differences

While the pair are now truly out on their own in terms of their performance in the market, they are different in a number of ways. For example, as this VPNbase article on the best Android VPN services outlines, Android devices are seen as less exclusive and arguably more flexible than Apple’s iOS-based alternatives. While the site states this is a “wonderful thing”, it does also warn that this can open Android systems up to a range of risks.

On a more technical level, another key difference is how apps for the two systems are created. While iOS apps are stored on a file type known as an IPA, Android apps use the format known as APK. This issue, in particular, has caused a headache for many businesses in recent years, as this has meant it is not necessarily easy for them to quickly adapt apps for one OS to another.

However, could a major new toolkit created by developers at Google be about to change the game in this regard?

Introducing Flutter

At the start of December, Google announced the launch of its first stable release of the UI toolkit known as Flutter. The company describes the system as a way to build ‘beautiful, native experiences’ for both iOS and Android systems using a single codebase.

While this does not replace the traditional way of creating apps for the two operating systems, it is an engine that can be added to an existing app or used in a completely new one. Google said that Flutter’s set of widgets would ensure a “pixel-perfect experience” on both OSs, ensuring designers are able to achieve their vision without having to “water it down” due to any limitations.

The key benefits of Flutter were highlighted in comments from Capital One’s senior director of engineering Michael Jones, who said the service would mean the company can now think about features “not in an ‘iOS or Android-first’ fashion, but rather in a true mobile-first model”.

Exciting new development

The release of Flutter is an exciting development which could change the game for everyone involved in mobile marketing, with hopes being high that it will make it easier for developers to create apps for both iOS and Android.

While the two biggest mobile operating systems in the world have fundamental differences, Google’s new toolkit has arguably brought them closer than they have ever been before.

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How Mobile Apps Can Turn GDPR into a Competitive Advantage https://mobilemarketingwatch.com/mobile-apps-can-turn-gdpr-competitive-advantage/ Tue, 24 Apr 2018 02:33:31 +0000 http://mobilemarketingwatch.com/?p=75009 The following is a guest contributed post from Samir Addamine, Founder and Chairman of FollowAnalytics. Starting on May 25th, the EU will be enforcing its General Data Protection Regulation, otherwise known as GDPR. The regulations apply to any business that has access to or collects information from EU citizens, even if that business is located...

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The following is a guest contributed post from Samir Addamine, Founder and Chairman of FollowAnalytics.

Starting on May 25th, the EU will be enforcing its General Data Protection Regulation, otherwise known as GDPR. The regulations apply to any business that has access to or collects information from EU citizens, even if that business is located in a country outside of the Union. Companies who don’t comply face heavy fines: up to €20 million, or 4% of their annual revenue worldwide, whichever is higher. To say GDPR will have an impact on the future of mobile apps and data privacy would be an understatement.

In many ways, the passage of GDPR anticipated the current debates around privacy that we’re having now, in the aftermath of the Cambridge Analytica scandal. Mobile apps have been collecting our information for years, but now people are starting to push back and demand measures to ensure their privacy. GDPR addresses these concerns by enshrining the “right to be forgotten”, which allows EU citizens to demand that companies erase any data on them that is not vital to their business, as well as the right to see all of the information that a company has collected on them.

Nor are the concerns around privacy that GDPR is meant to address limited to the EU. A survey conducted by the Pew Research Center in 2016 found that a majority of US citizens have concerns over the information they share online. According to the survey, 86% of Internet users have taken steps in the past to minimize their digital footprint, with another 61% saying they “would like to do more” to protect their online privacy. In addition, younger people are more likely to take measures to safeguard their online privacy – a development that companies would do well to note, as it could define the way that people of younger generations interact with one another online.

Investors, too, are becoming interested in data privacy – and when investors get interested in something, that means that they see a future in it. After all, they are the ones who spend so much time with their ears to the ground, looking to see what the “next big thing” will be, so the fact that startups that deal directly with issues of data privacy are receiving funding is revealing. Similarly, multiple investors are now suing Facebook over their mishandling of user data, a development that comes on the heels of a precipitous fall in stock price.

Mobile app providers need to stop seeing GDPR as an impediment that they need to overcome, and start seeing it for the opportunity that it is. In order for any business relationship to be successful, whether it’s between business and investor or business and consumer, there has to be an element of trust. If a person feels that they cannot trust a company with their personal information, then that company has lost a customer – and if many consumers feel that way, then investors will lose faith in the company as well.

Because GDPR requires mobile apps to be transparent with their users, it can help to restore consumer trust, which then strengthens the relationship between them and the company. In other words, it can be used as an advantage, a way of indicating that one company is more trustworthy than another. However, as of yet, relatively few companies appear to be taking this route; a report by Gartner finds that most companies have spent the lead up to GDPR enforcement merely to meet the requirements of the legislation, and ignoring the potential that GDPR creates for their business.

As the report notes, not only does the regulation force mobile apps to be more accountable (and therefore more transparent), it also is a good opportunity for them to think about the best way to get value from their data. Contrary to popular belief, GDPR doesn’t mean that mobile apps are prevented from collecting data; rather, they need to be able to show a reason for collecting it, which then requires a detailed strategy for how to get the most value out of customer data. Gartner points out that “there is great potential to obtain consent to increase data access, use and sharing rights – in line with the goals of a wider organizational data and analytics strategy”, which can in turn lead to a competitive advantage because it prioritizes the value of the data rather than the process of data collection itself.Somewhat surprisingly, while many mobile app companies I speak to are (rightly) proud of the fact that they’re GDPR compliant, or that they are taking steps to become compliant, few seem to have thought about the impact that GDPR will have on their existing product designs. After all, so many mobile apps come laden with SDKs that collect user data, and it seems shocking to me that hardly anyone is considering the impact that GDPR will have on product development.

It’s early days yet, and it remains to be seen how smoothly the process of GDPR enforcement will go. Nevertheless, it’s time for companies to stop being so defensive, and to start thinking about how they can turn GDPR into an advantage for their organization.

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Augmented Reality App May Help Patients with Parkinson’s https://mobilemarketingwatch.com/augmented-reality-app-may-help-patients-parkinsons/ Wed, 11 Apr 2018 10:02:21 +0000 http://mobilemarketingwatch.com/?p=74973 News Release: It’s appropriate that during Parkinson’s Awareness Month, a team of Rice University seniors will show how augmented reality may help patients with the disease. That’s the official announcement shared with MMW this week, as we learned that six Rice engineering students have designed an iPhone app to help patients overcome a symptom known...

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News Release: It’s appropriate that during Parkinson’s Awareness Month, a team of Rice University seniors will show how augmented reality may help patients with the disease.

That’s the official announcement shared with MMW this week, as we learned that six Rice engineering students have designed an iPhone app to help patients overcome a symptom known as “freezing,” in which the legs temporarily refuse to follow the brain’s command to lift and move forward.

For many of these patients, researchers have found that visual, audio or vibratory cues can help them overcome freezing. The Rice app may be the most elegant and comprehensive way to date to provide those cues, according to the students.

The app takes advantage of new programming tools that allow for the incorporation of augmented reality. In this case, the user can point the phone at the floor or sidewalk and trigger it to place the image of a block, circle or other object where his or her foot should land. That visual cue is often enough to allow patients to initiate their gait.

According to a provided release, the app can also provide audio or sensory cues through the phone’s sound and vibration capabilities. It should be adaptable to Android phones as well, according to the students.

“This is for patients who, in their day-to-day lives, experience freezing episodes,” said team member Gaby Perez. “There are a couple of devices on the market to help them, but none of them incorporate all three kinds of cues.”

To learn more about the team and their efforts, click here.

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New AppsFlyer Report Points to $700-$800 Million Lost to Fraud in Q1 2018 https://mobilemarketingwatch.com/new-appsflyer-report-points-700-800-million-lost-fraud-q1-2018/ Tue, 03 Apr 2018 10:55:17 +0000 http://mobilemarketingwatch.com/?p=74947 This week, AppsFlyer issued its State of Mobile App Install Fraud Q1 2018 report, which examines more than 6,000 apps and 10 billion installs across multiple verticals, regions and platforms. Alarmingly, the report shows that ,obile app marketers were exposed to 30% more fraud in Q1 2018, reaching $700-$800 million worldwide. Other key findings of...

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This week, AppsFlyer issued its State of Mobile App Install Fraud Q1 2018 report, which examines more than 6,000 apps and 10 billion installs across multiple verticals, regions and platforms.

Alarmingly, the report shows that ,obile app marketers were exposed to 30% more fraud in Q1 2018, reaching $700-$800 million worldwide.

Other key findings of the report include:

  • The share of fraudulent installs has grown by 15%, tainting 11.5% of all marketing-driven installs.
  • Bots have replaced device farms as the most popular form of attack, responsible for over 30% of fraudulent installs.
  • Shopping, gaming, finance and travel apps are the hardest hit.

To learn more, check out the full report here.

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Trustlook Says App Auditing Tool Can Help Protect Facebook Users https://mobilemarketingwatch.com/trustlook-says-app-auditing-tool-can-help-protect-facebook-users/ Thu, 29 Mar 2018 10:33:37 +0000 http://mobilemarketingwatch.com/?p=74930 The Cambridge Analytica data-harvesting scandal has forced Facebook to take significant steps to protect its users’ privacy. App developers are no longer permitted to access as much data about Facebook users as they once could. In addition, Facebook CEO Mark Zuckerberg says the company will “audit” thousands of apps and “investigate all apps that had...

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The Cambridge Analytica data-harvesting scandal has forced Facebook to take significant steps to protect its users’ privacy. App developers are no longer permitted to access as much data about Facebook users as they once could. In addition, Facebook CEO Mark Zuckerberg says the company will “audit” thousands of apps and “investigate all apps that had access to large amounts” of data in the past.

What that means exactly is unclear, asserts the team at Trustlook in their media release this week.

Does Facebook have the expertise to review the thousands of apps out there operating under the “old rules,” siphoning user’s (and their friends’) data surreptitiously? Can it do it at scale? That remains to be seen, but it’s clear the company needs better visibility into how user information is being handled by third-party apps.

Trustlook, a cybersecurity company based in San Jose, has a product called SECUREai App Insights that can already do what Facebook is promising to do, a provided statement reads. In fact, the product is currently securing three of the top five app stores in the world.

So how does it work?

SECUREai App Insights provides detailed information about mobile applications. It offers more than 80 pieces of information for each app, including permissions, libraries, risky API calls, network activity, and a risk score. All the information is presented in an easy-to-use, actionable format so that app store owners, app developers, researchers, and companies such as Facebook can make informed decisions.

Most importantly for Facebook, Trustlook’s technology can determine if apps that are using Facebook Login, the feature which is the main avenue through which app developers collect data, are doing so properly, or if they are abusing permissions or mishandling user data in any way.

When people use Facebook Login, they grant the app’s developer a range of information from their Facebook profile—things such as their name, location, email or friends list. Back in 2015, Facebook also allowed developers to collect some information from the friend networks of people who used Facebook Login. That means that while a single user may have agreed to hand over their data, developers could also access some data about their friends. Needless to say, this realization among Facebook users has caused a huge backlash.

“Our technology can make the Facebook ecosystem much safer,” said Allan Zhang, co-founder and CEO of Trustlook. “Facebook’s growth has made them a target for malicious developers, so this extra security layer is critical for them and would be a great benefit to their users.”

Facebook is not the only company offering a sign in feature. Twitter, LinkedIn, Google, and Yahoo have similar features. All of these companies need to remain diligent about what user information is being granted to apps, Zhang said.

For more information on Trustlook and SECUREai App Insights, click here.

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How Does Game of Whales Help Mobile Game Developers Make Money in Their Sleep https://mobilemarketingwatch.com/game-whales-help-mobile-game-developers-make-money-sleep/ Thu, 15 Mar 2018 10:55:36 +0000 http://mobilemarketingwatch.com/?p=74850 After 200 million downloads (and counting), mobile games publisher Deemedya had a problem; existing platforms that promised to increase app monetization simply weren’t delivering. So the team decided to go away and build their perfect platform. After 18 months in stealth mode, Game of Whales is the result. All the details were spilled to MMW...

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After 200 million downloads (and counting), mobile games publisher Deemedya had a problem; existing platforms that promised to increase app monetization simply weren’t delivering. So the team decided to go away and build their perfect platform. After 18 months in stealth mode, Game of Whales is the result.

All the details were spilled to MMW in a provided release.

Officially launched Wednesday, Game of Whales is a new kind of app monetization tool. Built around advanced AI and machine learning algorithms, it ‘learns’ from player behaviors and is able to predict in real-time what kinds of offers at what time are most likely to work.

Based on trial campaigns with 18 million gamers, Game of Whales had a significant effect, boosting revenues in some cases by more than 25%. Best of all, the platform is totally automated. Once the SDK is integrated into a game, there is a learning phase, and then the AI kicks-in. After that, you simply log-in to see how your game is making more money than before.

The name comes from the nickname for high-spending players, which are called Whales. Every game company tries to attract and retain these players as they are responsible for a disproportionately large percentage of game revenues.

“As a game publisher ourselves, we are only too familiar with the ongoing stress and complexity of keeping people playing, and getting those players to spend something – anything! – in our game. Game of Whales happened because, frankly, there was nothing out there that did the things we wanted,” said Doron Kagan CEO of Game of Whales. “Making successful games should be about fun and creativity, not spreadsheets and data analytics. So we thought, why not build something that takes care of all that? That’s where the AI approach came from. The algorithms can analyse and make decisions faster and better than we ever could, and the proof is in the results it’s generated. You literally plug it in to your game, and leave it alone.”

The SDK and instructions on how to integrate with the platform are available here.

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Boelter Aims to Simplify Restaurant Marketing https://mobilemarketingwatch.com/boelter-aims-simplify-restaurant-marketing/ Tue, 13 Mar 2018 10:55:46 +0000 http://mobilemarketingwatch.com/?p=74829 The Boelter Companies, Inc., one of the nation’s leading food service design, equipment and supply companies, announced this week the launch of Boelter Blue, a custom mobile app that simplifies restaurant marketing. The app, designed to help independent restaurants drive customer engagement and traffic, builds on mobile application technology Boelter gained when it acquired Anchor...

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The Boelter Companies, Inc., one of the nation’s leading food service design, equipment and supply companies, announced this week the launch of Boelter Blue, a custom mobile app that simplifies restaurant marketing.

The app, designed to help independent restaurants drive customer engagement and traffic, builds on mobile application technology Boelter gained when it acquired Anchor 5 Digital last year. Boelter will introduce the app at next week’s Midwest Foodservice Expo.

“We’re not just providing our customers digital marketing technology, but also decades of Boelter foodservice expertise,” said Eric Boelter, president of the Boelter Companies. “With Boelter Blue, we’ve made it easy for restaurants to reach and engage customers so they can focus on what they do best – preparing great food and entertaining guests.”

Boelter Blue customizes and sets up each restaurant’s app. Then with just a few clicks, Boelter Blue customers can pre-set or send on-the-go messages and photos directly to customers’ phones and connect customers to existing online services including reservations, menus, ordering, delivery, and loyalty programs. The app includes an easy-to-navigate dashboard so restaurants can measure real time results and trends to see how they’re doing.

“What sets this apart is our service extends well beyond launching the app,” said Dan Holen, co-founder, Boelter Blue. “To help our customers stay top-of-mind, it’s important we help them deliver the right marketing content, at the right time, to further entice customers through the doors.”

According to the National Restaurant Association, nearly a third of consumers say technology influences their decision on where to dine out or order delivery/take-out. It’s certainly made a difference for some of Boelter Blue’s initial users.

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Fyber and Partners Launch New In-App Header Bidding Technology https://mobilemarketingwatch.com/fyber-partners-launch-new-app-header-bidding-technology/ Mon, 26 Feb 2018 10:55:56 +0000 http://mobilemarketingwatch.com/?p=74743 Ahead of the weekend, MMW learned that Fyber — a leading technology company creating solutions for smarter ad monetization — announced the launch of Fyber FairBid, the world’s “first and only mechanism” to achieve a true state of header bidding for the in-app environment. We’re told that Fyber has partnered with AdColony and Tapjoy, two...

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Ahead of the weekend, MMW learned that Fyber — a leading technology company creating solutions for smarter ad monetization — announced the launch of Fyber FairBid, the world’s “first and only mechanism” to achieve a true state of header bidding for the in-app environment.

We’re told that Fyber has partnered with AdColony and Tapjoy, two of the world’s leading mobile advertising platforms, to launch FairBid’s beta.

FairBid is the first product Fyber has launched under its new unified branding and product strategy, bringing together all former acquisitions under one brand.

So how does it all work?

Fyber FairBid levels the playing field between different classes of buyers by eliminating the “waterfall” that exists in most mediation solutions for in-app inventory. Fyber’s proprietary FairBid technology allows mobile in-app publishers to maximize ad monetization by enabling all types of demand to compete in one place, side-by-side in a flat, fair, and transparent auction. It brings together programmatic demand from DSPs, direct campaigns, and SDk-mediated networks all into one, simultaneous auction, letting the highest bid win.

“FairBid makes no judgement as to which is the better buying mechanism. We understand that many app publishers and buyers of in-app inventory wish to take advantage of the rich creative options SDKs support. The industry needs a solution that eliminates hidden and unfair “first looks” given to some buyers in a waterfall-based auction, and finally brings a state of header bidding – that has been proven successful for desktop – into the in-app environment,” said Offer Yehudai, President at Fyber. “At the end of the day, demand is demand.”

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Stayhealthy Leverages Pop Culture to Achieve Healthier Outcomes for Brands and Consumers https://mobilemarketingwatch.com/stayhealthy-leverages-pop-culture-achieve-healthier-outcomes-brands-consumers/ Mon, 19 Feb 2018 10:55:51 +0000 http://mobilemarketingwatch.com/?p=74695 As difficult as it may be for some companies in the industry to admit, healthcare can be perceived as being exceedingly boring — especially for those of us needing to take appropriate steps to improve our own health. Despite the fact that apps and mobile devices are now cornerstones of human entertainment, most apps and...

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As difficult as it may be for some companies in the industry to admit, healthcare can be perceived as being exceedingly boring — especially for those of us needing to take appropriate steps to improve our own health.

Despite the fact that apps and mobile devices are now cornerstones of human entertainment, most apps and digital resources pertinent to healthcare somehow manage to suck all the fun and coolness straight out of our apps and mobile gadgets.

The vast majority of digital tools produced for our benefit simply aren’t entertaining or engaging enough to hold our interest. In the absence of games, celebrities, or cute cats, can you blame us for losing interest? Unfortunately, however, when we lose interest, we also tend to lose our chance at making real and lasting progress.

Thankfully, not every healthcare focused tech innovator on the scene is tone deaf on matters of entertainment, pop culture, and gaming.

Leading the charge for change in how modern consumer technologies are used to promote better health awareness and engagement, stayhealthy Inc. is putting more than twenty years of experience to use with their latest web and mobile based resources.

So if you’re expecting more of the same unremarkable and uninspired platforms and tools, you’re in for a surprise here.

To be sure, stayhealthy’s interactive health apps do precisely what you would hope a quality offering in the space would. If you’re needing to keep tabs on basic vitals, physical activity, and nutrition, stayhealthy lets you measure and track no shortage of stats, numbers, and other realities pertinent to your health in route to improving them. But remaining engaged in the modern world of fleeting attention spans requires more than a quality health tracking and management platform. Quite simply, you need to be better entertained to remain fully committed.

One of the primary ways in which stayhealthy is shaking up the unimaginative mobile healthcare space is through cultivating a social atmosphere that not only engages users but connects them with peers for the purpose of sharing stories, swapping motivational tips, and celebrating progress.

Beyond receiving encouragement from peers, stayhealthy is also facilitating opportunities for users to participate in celebrity backed activity-based challenges to win prizes. For example, major studious have committed access to some of their top-tier artists and many other perks to be used in the stayhealthy sweepstakes and challenges, including signed memorabilia, VIP concert tickets and even band/artist meet and greets.

Without question, the company’s innovative focus on edu-tainment gamification as the basis of encouraging a steadfast commitment to monitoring and improving one’s health is helping stayhealthy to attract and forge key partnerships that stand poised to enrich their resources further in the year ahead.

In effect, stayhealthy is engendering not only healthy outcomes for consumers but healthier marketing outcomes for advertising and branding partners.

Stayhealthy’s burgeoning program is prepped and ready to leverage celebs, opinion leaders, influencers, brands, retailers and corporations to create opportunities that beckon new partners seeking to co-produce and collaborate on influential/viral pop-culturally relevant content and brand awareness campaigns.

Influencer marketing may be among the trendiest buzz words in the advertising world today, but the number of companies leveraging influencers, pop culture, and social media to facilitate improved health and wellness for millions of consumers is frightfully small. This is yet another bright spot for stayhealthy as it continues to set itself apart from other companies in their industry.

“Brands and marketers have recently grasped how Influencer marketing is helping their bottom line and continuing to implement additional campaigns,” according to a recent report by Adweek, which cites research revealing that 67 percent of marketers think influencer marketing campaigns “helped them reach a more targeted audience, thus leading to more impactful results.”

Through their recent coupling with Augumently, Inc., stayhealthy is even set to harness the power of augmented reality to both dazzle users and entice brands into new and expanded partnerships. The arrival of AR in the healthcare space will unleash a torrent of create potential previously unheard of and unthought of, even in the modern mobile age.

“Our goal,” Paul Ring, head of stayhealthy’s marketing, explains, “is to help make your current and future customers healthier as they interact with your brand daily and use more of your products or services. While viewing these videos through their in-app camera, all users will be prompted to record or take pictures of your Brand’s AR experience and campaign, and share on social media with friends & family, further expanding your message in engaging and innovative ways.”

In the age of mass content, impersonal material that fails to resonate by feeling real will fall short of delivering an impactful experience to consumers and a lasting positive impression for brands. To that end, stayhealthy is rewriting all the rules for mobile-driven health and wellness resources. And the prognosis couldn’t possibly be better.

For an early invitation, please visit www.stayhealthy.com

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First Look: Calldorado Announces $12 Million App Growth Fund https://mobilemarketingwatch.com/first-look-calldorado-announces-12-million-app-growth-fund/ Mon, 12 Feb 2018 10:33:37 +0000 http://mobilemarketingwatch.com/?p=74645 Ahead of the weekend, Copenhagen-based ad tech company Calldorado announced a substantial fund of $12 million to help talented mobile app developers and publishers by financially supporting their apps’ growth and success in the competitive Android app market. “The Calldorado App Growth Fund is intended for publishers using the Calldorado Software Development Kit (SDK). It...

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Ahead of the weekend, Copenhagen-based ad tech company Calldorado announced a substantial fund of $12 million to help talented mobile app developers and publishers by financially supporting their apps’ growth and success in the competitive Android app market.

“The Calldorado App Growth Fund is intended for publishers using the Calldorado Software Development Kit (SDK). It is designed to support the growth of existing apps by providing the funds for user acquisition to help grow and develop the user base for the app to ensure its longevity,” says Claudia Dreier-Poepperl, CEO and Founder of Calldorado, in a provided statement. “One of the key benefits is Calldorado’s unique funding model which, unlike other global investment companies, doesn’t require equity or ownership but instead is based on marketing budget in exchange for revenue share. Therefore, there is no financial risk to the publisher who still maintains full ownership, and rights to the app. This is a quick and easy way of securing capital to drive exponential growth.”

Along with the investment, publishers will benefit from Calldorado’s dedicated in-house team of specialists in user acquisition, asset creation and monetization. They will support the publisher to ensure long term sustainability of the app by expanding the user base to maximize revenue. They will also ensure that the app is fully compliant with relevant policies.

To find out more about the Calldorado App Growth Fund and how to apply, check out www.calldorado.com.

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