The feature is currently in limited preview for Microsoft Technology Adoption Program (TAP) customers.

This means that organizations will soon have the option to enable employees and customers to sign in to an Azure AD joined device with no password, simply by using the Security Key by Yubico to get single sign-on to all Azure AD based applications and services.

Yubico is demonstrating the power of passwordless login with the Security Key by Yubico and Windows systems at this week’s RSA Conference 2018, booth #S2241.

“Microsoft’s FIDO2 implementation using the Security Key by Yubico is just the beginning of a passwordless world; there are no limits as to where this technology can take us,” said Stina Ehrensvard, CEO and Founder, Yubico. “Passwords have been an age-old pain point for both individuals and organizations, and now, we have developed a unified open standard that can finally solve the problem at scale.”

The post Yubico Delivers Passwordless Login for Enterprise Authentication on Windows 10 Devices appeared first on Mobile Marketing Watch.

What that means exactly is unclear, asserts the team at Trustlook in their media release this week.

Does Facebook have the expertise to review the thousands of apps out there operating under the “old rules,” siphoning user’s (and their friends’) data surreptitiously? Can it do it at scale? That remains to be seen, but it’s clear the company needs better visibility into how user information is being handled by third-party apps.

Trustlook, a cybersecurity company based in San Jose, has a product called SECUREai App Insights that can already do what Facebook is promising to do, a provided statement reads. In fact, the product is currently securing three of the top five app stores in the world.

So how does it work?

SECUREai App Insights provides detailed information about mobile applications. It offers more than 80 pieces of information for each app, including permissions, libraries, risky API calls, network activity, and a risk score. All the information is presented in an easy-to-use, actionable format so that app store owners, app developers, researchers, and companies such as Facebook can make informed decisions.

Most importantly for Facebook, Trustlook’s technology can determine if apps that are using Facebook Login, the feature which is the main avenue through which app developers collect data, are doing so properly, or if they are abusing permissions or mishandling user data in any way.

When people use Facebook Login, they grant the app’s developer a range of information from their Facebook profile—things such as their name, location, email or friends list. Back in 2015, Facebook also allowed developers to collect some information from the friend networks of people who used Facebook Login. That means that while a single user may have agreed to hand over their data, developers could also access some data about their friends. Needless to say, this realization among Facebook users has caused a huge backlash.

“Our technology can make the Facebook ecosystem much safer,” said Allan Zhang, co-founder and CEO of Trustlook. “Facebook’s growth has made them a target for malicious developers, so this extra security layer is critical for them and would be a great benefit to their users.”

Facebook is not the only company offering a sign in feature. Twitter, LinkedIn, Google, and Yahoo have similar features. All of these companies need to remain diligent about what user information is being granted to apps, Zhang said.

For more information on Trustlook and SECUREai App Insights, click here.

The post Trustlook Says App Auditing Tool Can Help Protect Facebook Users appeared first on Mobile Marketing Watch.

According to a statement emailed to MMW, partners will benefit by joining forces with the best solution providers in the space, globally, and unearth new opportunities for monetization and knowledge sharing.

As part of the CleverTap Partner Ecosystem, partners can expand their mobile offerings and provide differentiated value to their customers. The ecosystem enables partners to amplify brand presence, expand target market, and drive revenue by acquiring users from new markets.

With a partner ecosystem comprised of download attribution, email and SMS message delivery, customer CRMs, marketing agencies, and more, marketers will have a lot of data available to solve holistic problems. By building a favorable and supportive breed of mobile offerings, CleverTap strives to enable personalized omnichannel marketing strategies across the entire user lifecycle.

“At CleverTap we aim to empower mobile marketers to craft incredible customer experiences for their users,” says Almitra Karnik, Head of Marketing at CleverTap. “A connected marketing stack is key to creating omnichannel experiences across each stage of the user adoption curve. With this ecosystem of mobile solutions, we want to set marketers up for success — from attribution and onboarding to engagement and monetization to reducing churn.”

CleverTap is confident that by working together, its Partner Ecosystem can solve the complex challenges that modern marketers experience every day.

The post CleverTap Sets Sights on Best-of-Breed Mobile Marketing Solutions appeared first on Mobile Marketing Watch.

The study found that when marketers are transparent in communicating how they have used customer data to target advertising messages, customer engagement and purchasing increases.

People are increasingly concerned about how their data is being used by marketers – especially in the online environment. In Ads That Don’t Overstep, Harvard Business Review authors Leslie K. John, Tami Kim and Kate Barasz examined consumer reactions to marketers’ use of personal data for ad targeting, and offered guidelines for marketers on effective targeting based on what customers consider acceptable. For the study, Maritz Motivation Solutions provided the field data for two tests focused on transparency conducted on RewardSphere, the company’s online rewards site.

The two experiments varied the language on the product detail page. In the first one, half the audience saw “recommended” items, while the language for the other visitors was more transparent saying, “recommended based on your clicks on our site.” With this language, visitors were 11% more likely to select and click on items and spent 34% more time on the recommended products page. They also spent 38% more on recommended items.

This experiment demonstrates that customers feel more comfortable and are more engaged when they know that recommendations are based on information related to their behavior on a website they trust – rather than having that information come from other, less trusted or unknown sources.

The second experiment was similar but used different language. Like the first experiment, half the audience saw “recommended” items, but the language for the other visitors was “recommended based on what you’ve shared with us.”

The more transparent language highlighted that recommendations were based on information visitors had explicitly provided about themselves – with the result being that they were 40% more likely to select and click on items, and spent 31% more time on the recommended products page.

The Maritz Motivation Solutions experiments spotlight the benefits companies can realize by increasing transparency in an environment where trust is already high, such as a customer loyalty or employee engagement program.

For more insight, check out this case study about the experiment.

The post Maritz Motivation Solutions, Harvard Researchers Find Transparency in Ad Targeting Benefits Engagement appeared first on Mobile Marketing Watch.

According to the scoop shared with MMW, the “shopping on Instagram” feature that allows businesses to tag products in Instagram posts is now enabled for merchants in eight additional markets: UK, Australia, Canada, Germany, France, Italy, Spain and Brazil.

“This strategic expansion unlocks potential for Shopify’s merchants to sell to Instagram users all over the world,” the official word reads.

Instagram, a fun, popular photo-sharing app for mobile devices, is a great venue for Shopify’s hundreds of thousands of merchants in categories such as fashion, jewelry, beauty, furniture and home decor to grow their customer base in a meaningful way. Riding on the successes from the earlier rollout for Shopify’s U.S. merchants, the expanded integration will allow shoppers all over the world to experience this unique commerce feature on Instagram.

With the objective of helping its merchants reach more shoppers around the world, Shopify continues to invest in social commerce so brands and small businesses can sell to shoppers wherever they are. With its 500 million daily active users, Shopify says that Instagram is a natural integration alongside Shopify’s other sales channels like Facebook, BuzzFeed, Pinterest and eBay, and will help brands leverage mobile to reach consumers around the world.

“Shoppers around the world increasingly demand unique experiences that shorten the path to purchase, and the future of commerce will need to meet and exceed these evolving demands. We continue to partner and experiment with leading social platforms to support our merchants in reaching their customers wherever they are,” said Satish Kanwar, Vice President, Product, Shopify. “The expanded collaboration with Instagram is indicative of our commitment to support our merchants in growing their business and reaching more customers globally.”

The post First Look: Shopping on Instagram Goes Global with Shopify appeared first on Mobile Marketing Watch.

Cognitiv

MMW has learned that in this newly created position, Jakovljevic will be responsible for building Cognitiv’s partner network to enable deep learning through Cognitiv’s NeuralMind, a self-learning technology that automatically creates custom algorithms that continuously grow more accurate over time.

Jakovljevic will report directly to Jeremy Fain, the CEO and co-founder of Cognitiv.

“Jana is an industry veteran in in programmatic and emerging advertising technology solutions,” said Fain. “Jana’s experience will help Cognitiv to further its goal of using Deep Learning to predict human behavior for marketers. Her work, bringing in new and innovative data partners as well as finding new uses for our NeuralMind technology, will drive the continued improvement and effectiveness of all our capabilities, including Cognitiv’s programmatic media and dynamic audience scoring products.”

Prior to Cognitiv, Jakovljevic was VP of Business Development at IPONWEB, where she worked with enterprise businesses to develop technical solutions to their advertising infrastructure challenges.

The post Cognitiv Announces New VP of Strategic Partnerships appeared first on Mobile Marketing Watch.

Mobile World Congress Shanghai will take place June 27-29 at the Shanghai New International Expo Centre (SNIEC).

“Across the show, attendees will have the opportunity to experience how mobile innovations are impacting their daily lives, now and into the future,” said Michael O’Hara, Chief Marketing Officer, GSMA. “Mobile World Congress Shanghai will showcase the latest and greatest in technology, from 5G to AR/VR to the Internet of Things and beyond.”

Held over three days in Hall N5 of the SNIEC, the Mobile World Congress Shanghai conference programme features four keynote sessions, as well as seven focused summits exploring topics including 5G, artificial intelligence, the latest developments in devices, the future of vehicles and the Internet of Things (IoT), among others.

The first confirmed keynote speakers for Mobile World Congress Shanghai include:

• Sunil Bharti Mittal, Founder and Chairman, Bharti Enterprises and Chairman, GSMA
• Mats Granryd, Director General, GSMA
• Yu Hu, Co-founder and Rotating President, IFlytek
• Aamir Ibrahim, Head of Emerging Market, VEON and CEO, Jazz
• Forrest Li, Chairman and CEO, SEA Group
• Xu Li, CEO, SenseTime
• David Lynn, President and CEO, Viacom International Media Networks

To learn more, check out the full media release here.

The post GSMA Outlines New Developments for Mobile World Congress Shanghai 2018 appeared first on Mobile Marketing Watch.

Through key integrations with top programmatic platforms, IAS is increasing transparency to a channel that has become increasingly attractive to advertisers.

Eight in 10 US mobile digital display ads are traded programmatically, an amount that will rise to 85.2% by 2019 [eMarketer]. However, the advantages of programmatic can only be fully realized when traders are armed with the ability to protect brands in digital environments and optimize towards quality inventory – brand safe, fraud-free, and viewable.

Until now, there have not been controls in place to address these key areas when advertising on mobile apps. The ability to target environments that are not only aligned with their brand values, but also provide opportunities to be viewable to real consumers, is critical to fulfill final business goals.

IAS’s mobile in-app pre-bid segments have solved for that for the first time. Their technology allows traders to define the content categories they need to be protected against based on customized risk thresholds, and then only target the apps that meet those brand safety expectations.

“Programmatic offers advertisers powerful opportunities to make the most of their digital dollars and, for many years, buyers have been able to easily optimize those opportunities across web-based campaigns with IAS data,” said David Hahn, CSO of Integral Ad Science. “Now, by offering mobile in-app segments to our customers, we’ve extended that flexibility and control to drive more of their automated buys, and keep up with the momentum in the marketplace towards in-app advertising.”

The post IAS Launches Mobile In-App Solution to Protect Brands in Programmatic Environments appeared first on Mobile Marketing Watch.

MMW has learned that these high-profile executives are committed to bringing new innovative ideas, thinking and guidance to Briz Media Group, its clients, and the communications industry in general. Agency changes include a new logo and website that better reflect the broad scope of the agency’s work and capabilities across a number of industries, including martech, adtech, digital, cryptocurrency, and telecoms, among others. Through Briz Media Group’s Connectors, companies have access to industry power players who can make connections to propel a business to the next level. Connectors can also help advise companies on key business initiatives—from raising capital to the best route to successful exits.

“Connectors is Briz Media Group’s stake in the ground as leaders in the marketing and communications industries,” said David Bray, founder & Chief Executive Officer (CEO) of Briz Media Group. “To own a category, you need to be a leader— to be intimately linked to that category and define it.”

Melody Wolff, Chief Everything Officer at Briz Media Group, added, “Companies are still grappling with understanding how to utilize technology to effectively communicate with their customers. It is incumbent upon us, as communications professionals, to be up to speed on the latest developments in the market so we can fill in the gap and advise clients. We look forward to introducing customized, industry-specific networks that companies can use to bring new, fresh concepts to their own industries.”

To learn more, click here.

The post Briz Media Group Launches a New Twist on Influencer Marketing appeared first on Mobile Marketing Watch.

“The future of healthcare is changing rapidly with medical and dental technology advances starting to accelerate and larger health systems taking notice,” the firm tells us.

Infiniti has listed the five most important trends that are disrupting the healthcare industry, which you should be aware of to sustain in the industry.

Without further ado, here are some of the trends highlighted:

• Smart Technology: Predictive analytics, artificial intelligence, and conversational artificial intelligence are responsible for disruptions in the healthcare industry and are introduced to reduce hospital administrators tedious work and enable smooth functioning.
• The Internet of Medical Things (IoMT): This is the incorporation of applications and medical devices that are connected to healthcare IT systems using networking technologies that enable the transfer of medical information over secure networks.
• Telehealth: A combination of mobile technology, document sharing, and teleconferencing to improve healthcare quality providing better healthcare access is known as telehealth services. The telemedicine technology is rapidly making its way into the ICU.

To read more, download a free sample of the report here.

The post What Major Technology Trends Are Disrupting the Healthcare Industry? appeared first on Mobile Marketing Watch.