One of the main reasons why showcasing your marketing skills is important is because it helps you differentiate yourself from other candidates. Employers receive hundreds, if not thousands, of applications for marketing positions. By showcasing your skills in a compelling way, you can grab their attention and make them take notice of your unique abilities.

Another reason why showcasing your marketing skills is important is because it helps build credibility and trust. When employers see tangible evidence of your skills, such as case studies or testimonials, they are more likely to believe in your abilities and trust that you can deliver results. This can give you a competitive edge over other candidates who simply list their skills without any supporting evidence.

Beyond the resume: How to showcase your marketing skills effectively

Building a professional online presence

In today’s digital age, having a strong online presence is essential for showcasing your marketing skills. Start by creating a professional website or portfolio that showcases your work, accomplishments, and skills. This will serve as a central hub where employers can learn more about you and your abilities.

Creating a personal brand

Developing a personal brand is another effective way to showcase your marketing skills. Your personal brand is a reflection of who you are as a marketer and what you bring to the table. Define your unique value proposition and incorporate it into your online presence, resume, and networking efforts. This will help you stand out and leave a lasting impression on potential employers.

Leveraging social media platforms for marketing skills

Social media platforms offer a powerful opportunity to showcase your marketing skills. Use platforms like LinkedIn, Twitter, and Instagram to share your work, insights, and industry knowledge. Engage with other professionals in your field and contribute to relevant discussions. This will not only showcase your skills but also help you build a network of like-minded professionals.

Showcasing marketing skills through content creation

Content creation is a highly effective way to showcase your marketing skills. Create a blog or vlog where you can share your expertise, insights, and tips with others. This will not only demonstrate your knowledge but also your ability to communicate effectively. Share your content on social media platforms and engage with your audience to build a following and establish yourself as a thought leader in your industry.

Networking and collaboration opportunities

Networking is a crucial aspect of showcasing your marketing skills. Attend industry conferences, workshops, and events to meet other professionals and potential employers. Engage in meaningful conversations, exchange ideas, and seek collaboration opportunities. By building relationships with others in your field, you can showcase your skills through collaborative projects and gain valuable endorsements.

Utilizing case studies and testimonials

Case studies and testimonials are powerful tools for showcasing your marketing skills. Highlight your past successes and provide concrete evidence of your ability to deliver results. Include case studies in your portfolio or website, and ask satisfied clients or employers for testimonials that highlight your skills and expertise. This will give potential employers the confidence to trust in your abilities.

Continuing education and professional development

Marketing is a constantly evolving field, and it is important to stay updated with the latest trends and developments. Take advantage of continuing education opportunities, such as online courses, workshops, or certifications, to enhance your skills and knowledge. This ongoing commitment to professional development will not only demonstrate your dedication but also showcase your ability to adapt and thrive in a dynamic industry.

Conclusion

In conclusion, showcasing your marketing skills effectively is crucial in today’s competitive job market. Beyond simply listing your skills on a resume, it is important to provide tangible evidence of your abilities. By building a professional online presence, creating a personal brand, leveraging social media platforms, showcasing your skills through content creation, networking and collaborating with others, utilizing case studies and testimonials, and continuing your education and professional development, you can elevate your marketing skills beyond the resume and stand out from the crowd. So, go ahead and take action to showcase your marketing skills and make a lasting impression on potential employers.

The post From Words to Actions: Elevating Your Marketing Skills Beyond the Resume appeared first on Mobile Marketing Watch.

The following is a guest contributed post from Ryan McCready of Venngage.

If you have been keeping up with some of the thought leaders in marketing you may be aware that there is a skill gap. Actually let me rephrase that we are in the midst of a massive skills gap. One that has not been seen by other industries in some time and many expect it to continue.

This prolonged skills gap is not only hurting the marketers, with 90% of them feeling underskilled in marketing. But also the causing the managers, marketing directors and companies trouble. Upwards of 40% of companies are finding it VERY hard to find quality talent. But what has caused this?

I believe that it is a combination of two very important factors. The first is that marketing has gone through an extremely fast evolution over the past few years. What was useful and trendy a few years ago is now no more than a baseline skill. One of those skills that has seen this fall from grace was social media management. It used to be the hottest skill in marketing and now it is no more than an expected skill all marketers should have.

The second factor, which was somewhat caused by the first, is that marketing has become a data heavy department. A majority of decisions rely on not only collecting but also analyzing large swaths of data. In the past it was dominated by the creatives of the world but now it is starting to be taken over by the technically focused brain. And that will continue as we see marketing evolve again over the next decade.

These trends were echoed by some of the bigger names in the marketing and hiring community. With LinkedIn putting Data Analysis as the second most important skill to have in 2016, and was the top skill in 2015. The people at HubSpot concur with data analysis being a top skill for marketers and say there will be a shortage of over 1.5 million skilled data marketers by 2018. And finally Venture Beat states that there will be over 4 million data related jobs in the next year. That is a ton of potential for new hires and those looking to move up in their company!

After seeing so much talk about how data analysis is a top skill to have this year in marketing and business, we wanted to see if it was true. So we turned to a pretty objective spot to get some more data, job posts. More specifically about 150 entry, mid and high job posts on The Muse. We selected The Muse for our sample because they only allow the best and most innovative companies to post jobs with them. Plus each job post was analyzed and recorded by hand to make sure we got the whole story.

Now let’s take a look at what those job post had to say about the top skills for marketers in 2016. If you guys were guessing that data analysis skills would be at the top, you were correct. They were one of the most requested skills at each of the job levels we looked at. For the full breakdown, check out this infographic!

In fact they were mentioned in about 50% of the entry and mid level jobs, and about 35% of the high level jobs. This was higher than most of the trendy marketing skills like social media management and SEO. Even the supporting skills like Excel and Google Analytics were highly demanded, especially in the entry level positions. If you would like to see the full breakdown of all skills and infographic go here!

After seeing those numbers we are pretty confident that data analysis is highly demanded skill across job levels. But that means nothing if the supply is higher than the demand. That would give us a surplus and contradict what we heard from the thought leaders.

To cover all our bases we decided to look at what type of skills over 430k marketers have in 2016. Using the king of work social networks, LinkedIn, we recorded the supply of over 100 marketing centric skills at each job level. Which was honestly the largest set of data I have ever worked with and probably made me a better data analyst in the process.

After careful analysis we found that at the absolute maximum only 3% of those marketers were competent in data analysis. Which if you remember from before is nowhere near the demand. And leaves us in a huge shortage of data savvy marketers, just like HubSpot predicted.

When the combined demand and supply are actually directly compared their is a massive shortage. With demand being 14x higher than the supply! It was the most significant shortage that we saw in the entire study! Here is a great visual representation of that difference:

That looks may look like a problem to some but I see it as something else completely. There is a huge opportunity for those looking to enter or move up in marketing. And this is not some fad that will go away before the end of the year. This is more a massive shift in the way that marketing will operate for the near future.

Honestly there is going to be more data to sift through than ever before. So be proactive this year and become a data master instead of reactive later on. Today is the perfect day to begin and we have the perfect place to start for you! We recommend this course from Johns Hopkins about data science and best of all it is FREEE!

The post Data Skills Are Essential to Marketing in 2016 appeared first on Mobile Marketing Watch.

While many executives worldwide (about 25 percent) using data analytics have seen a positive shift in the ability to deliver superior customer experiences, too many are still lagging behind.

That’s the take from recent data from Accenture Interactive and Forrester Consulting. When those firms examined actions executive decision-makers are taking to improve customer experience, the researchers discovered that “less than half had taken action around customer experience activities, like improving analytic capabilities or creating more valuable content.”

“According to many of these same decision-makers, much of the fault for this growing inability to take action is internal,” according to eMarketer’s report. “In the same Accenture and Forrester Consulting survey, many marketing executives point to a lack of necessary customer experience skills among employees.”

In fact, the data showed that fewer than 50 percent of respondents felt their organizations had the requisite skills for customer experience disciplines, including project management and data analytics.

“Meanwhile, the same internal issues were evident when it came to collaboration,” reports eMarketer. “Fifty percent or less of respondents in the survey said they had workspaces that encouraged collaboration, while only 41 percent said they had dedicated business, design and development teams permanently “co-located” near one another to help facilitate information sharing.”

The post Oh-Oh: Despite Knowing Better, Marketers Still Lack Skills to Deliver on Customer Experience appeared first on Mobile Marketing Watch.