Media Release

While it’s affordable, such an approach focuses solely on who views the ad and neglects to consider the likely mindset of the consumer at the time the ad is viewed. This may not be the most effective methodology.

Marketers who instead mix in relevant context strategies can bolster sales lift and further increase return on investment (ROI) by up to 30 percent, according to a new IRI® marketing innovation report, “Cookies versus Context: How Contextually Relevant Advertising Drives Consumer Impact.”

According to results from an IRI/The Advertising Research Foundation’s study, which included three major CPG brands across food and non-food categories and analyzed 20 breaks across individual campaigns, digital advertisements placed on websites with higher thematic alignment and high consumer attention result in higher ROI than less-aligned ad buys. Thanks to new innovations in automated advertising — including technology such as IRI Lift, which allows real-time visibility into the digital media where context is boosting lift — advertisers are now increasingly able to emphasize attention and alignment strategies, to effectively increase ROI.

“For years, marketers have struggled to keep advertising costs down, and impact has all too often suffered,” said Bhanu Bhardwaj, senior vice president and principal of IRI Media Center of Excellence. “Technology has advanced to the point that marketers no longer need to trade efficiency for effectiveness. As context strategies increasingly move toward automation, the programmatic and contextual approaches are beginning to merge and ad buyers are able to reach target audiences with greater precision and at greatly reduced costs in the optimal context.”

“In an environment where we have an increasingly distracted consumer, we are seeing more and more evidence of the role that attention and receptivity can play in improving campaign ROI,” says Paul Donato, chief research officer for The Advertising Research Foundation. “This study plays an important role in advancing our understanding of that and especially the critical part that alignment plays in ad effectiveness.”

As detailed in the report, while content-relevant strategies are important, the fundamentals are still vital, and campaigns should be planned with the understanding that having the right target, message, timing/frequency and creative remain the foundational pillars of any successful digital advertising campaign. Adding context to these fundamental elements is the cherry topping to the mix.

To download the report, click here.

The post New IRI Report Details Value of Contextually Relevant Advertising appeared first on Mobile Marketing Watch.

Media Announcement

Key benefits of Anexinet’s MCSS development platform include:

1.    Increased customer lifetime value (CLTV) by supporting simple repeat buying, reducing Customer Acquisition Costs (CAC), and automating frequent customer service issue resolution.

2.    Increased customer loyalty as measured by key influencers such as Customer Satisfaction (CSAT) and Net Promoter Scores.

Anexinet understands that mobile app development can be challenging for many organizations, due to a lack of internal mobile expertise as well as concerns about the costs and timeline of custom development. The company helps alleviate these concerns by leveraging their unique Customer Experience Platform (CXP) as a foundation within the MCSS development. The CXP leverages a variety of components such as feature templates, authentication, secure offline data, device feature access, embedded analytics and cognitive services. The net result is a more intelligent and engaging mobile app with content and features that differentiate any business.
“Mobile customer experiences are table stakes in today’s ultra-competitive business landscape. The key to differentiation is providing a superior design and feature set that empowers customers to help themselves,” said Steve Tranchida, VP Digital Solutions.  “Anexinet’s Mobile Customer Self-Service solutions are transformative because we start with our Customer Experience Platform (CXP) as a foundation. This enables more compelling features in a shorter timeframe, which can be specifically tailored to financial, healthcare, professional services or any other customer-served mobile app need.

Common interaction through Anexinet’s mobile applications include service or order history, intelligent notifications, account and billing status checks, digital payment, customer support, and preferences management among many other functions.

For more details on the new Mobile Customer Self-Service offering, please contact Brian Zeiger atbzeiger@anexinet.com or 484-534-3669.

About Anexinet

Anexinet (www.anexinet.com) specializes in digital business transformation. We empower our clients to grow their customer base and improve workforce efficiency by envisioning, developing, and operating next generation technology solutions. Our core expertise is in digital applications, analytics, and hybrid IT, enabling businesses to rapidly transform. Partner with Anexinet to support the full lifecycle of your next generation digital business.

The post Anexinet Unveils New Mobile Customer Self Service Platform appeared first on Mobile Marketing Watch.

“First and foremost, we are continually working to expand and enhance our attendees’ experience at Mobile World Congress Shanghai,” said Michael O’Hara, Chief Marketing Officer, GSMA. “Along with event favourites such as the Innovation City and 4YFN, we’re excited to present additional event feature areas that highlight current and future developments in mobile, such as drones, AR/VR and retail, among many others.”

First Summit Speakers Confirmed

For 2017, the Mobile World Congress Shanghai conference programme will run for three days and will be held in Hall W3 of SNIEC. In addition to the keynote sessions, the conference incorporates 12 focused summits that will explore the latest industry trends, from connected cars to network evolution to augmented reality/virtual reality and more. The GSMA today announced the first confirmed speakers for the summits:

Wednesday, 28 June

Data Security Summit

• Chris Blundell, Partner, Head of TMT, Brunswick Group
• Liz Brandt, CEO, Ctrl-Shift

MMIX Asia Summit

• Neeraj Roy, Managing Director and CEO, Hungama Digital Media Entertainment Pvt. Ltd.
• Yaron Jacobs, CEO, LKF Media Ltd.

Operator Evolution Strategies Summit

• Cao Desheng, Director General, China Transport Telecommunications & Information Center
• Alice Ramos, Group Head for Development, PLDT

Transforming Industries Summit

• James Sha, Assistant Vice President, Acer Inc.
• TS Anil, Head of Global Product Solutions, Visa

Thursday, 29 June

Digital Consumer Summit

• Ivan Chan, Managing Director and Transformation Lead, Greater China, Accenture Digital
• Anisha Singh, Founder and CEO, mydala.com

Global Device Summit

• Hasan Aula, Group CEO, Erajaya
• Jian (Gina) Qiao, SVP and Co-President MDB, Lenovo

Internet of Things (IoT) Summit

• Chris Penrose, Senior Vice President, AT&T
• Leopold Beer, President, APAC, Bosch Sensortec

Network Evolution Summit

• Masanori Kondo, Deputy Secretary General, APT
• Alex Jinsung Choi, Chairman, Telecom Infra Project

Friday, June 30

Connected Vehicle Summit

• Mario Weltermann, Head of Innovation China, Audi
• Dino Flore, Director General, 5GAA

Enterprise & The Cloud Summit

• Jack You, Senior Security Director, Huawei
• Wu Jian, Vice President, New H3C

Future Tech Summit

• Celestino Alvarez, CEO and Founder, Adele Robots
• Bill Huang, CEO, CloudMinds

Virtual Reality & Augmented Reality Summit

• Alvin Wang, China President, HTC Vive
• James Fong, CEO, Jaunt China

For the full details of the conference programme, including the summits, visit www.mwcshanghai.com/conference/.

Mobile World Congress Shanghai Feature Areas

Mobile World Congress Shanghai will cover seven halls at the SNIEC, including an “Industry Exhibition”, which addresses the requirements of business users and will be open 28–30 June, as well as a four-day “Experience Exhibition” that showcases mobile devices, gadgets, innovative technologies and entertainment and will be open 28 June – 1 July. The exhibition will include a range of event features, including:

• VR & AR Zone – The VR & AR Zone in Hall E1 will showcase the world of augmented reality and virtual reality, including new accessories and industry solutions, and will enable consumers to experience AR and VR first-hand. Within the VR & AR Zone, HTC Vive will bring together a range of partners and will also host the VIVE Pavilion to demonstrate a variety of life-like virtual reality experiences. For more information, visit: www.mwcshanghai.com/exhibition/experiential-exhibition/vr-ar/.
• Drone Racing Competition and Drone Zone – Building on the successful launch in 2016, Mobile World Congress Shanghai will once again host the Drone Zone in Hall E2, which will feature international drone exhibitors, such as DJI, and the latest hardware and services for both the industrial and commercial drone markets. The International Drone Expo (IDE), organised with partner EJ Krause, will bring the latest drone developments to life. In an exciting new development for Mobile World Congress Shanghai, the GSMA will host its first drone racing tournament, with pilots from across China demonstrating their skills in “first-person view” (FPV) flying. For more information, visit: www.mwcshanghai.com/exhibition/experiential-exhibition/drone/.
• Future Retail Zone – New for 2017, the Future Retail Zone, in partnership with Cognizant, will present a unique futuristic shopping experience where attendees can pick up what they want and purchase the item automatically upon walking out without the hassle of queuing and checkouts. For more information, visit: www.mwcshanghai.com/exhibition/experiential-exhibition/future-retail/.
• GSMA Innovation City – The GSMA Innovation City will once again take centre stage in the Mobile World Congress Shanghai exhibition, located alongside the conference programme in Hall W3. Attendees will be immersed in technology-led experiences delivered by a host of partners, illustrating how mobile-connected products and services are improving the daily lives of citizens, enterprises and governments. Confirmed partners include Guiyang City Government, HID Asia Pacific, Huawei, KT Corporation, Lenovo, myFC, PayPal, Qvantel and SI-TECH.

The Innovation City will also include the GSMA Members Pavilion, which highlights how the GSMA supports its members in driving innovation, with a focus on key programmes such as Internet of Things, Future Networks, and Identity. The Pavilion will also underscore the mobile industry’s leadership role in achieving the United Nations Sustainable Development Goals. For more information, visit: www.mwcshanghai.com/exhibition/gsma-innovation-city/.

• 4 Years From Now (4YFN) – 4YFN will return to MWC Shanghai in Hall W2, providing a platform that enables start-ups, investors and corporations to connect and launch new ventures together. This year, 4YFN will recruit 150 innovative start-ups who will have the chance to compete in the 4YFN Shanghai Awards 2017 for the best innovative project. Companies confirmed to exhibit in 4YFN are Daegu Technopark, Hong Kong Cyberport, the Institute for Information Industry and Qualcomm Technologies, as well as a delegation of 20 company representatives from Spain. For more information, visit: www.mwcshanghai.com/events/4yfn/.

Newly Confirmed Exhibitors, Sponsors and Partners

In addition to the event features, GSMA announced several newly confirmed exhibitors and sponsors for Mobile World Congress Shanghai, including Channel VAS, Daimler, IDT, Institute for Information Industry, Qvantel, Samsung Electronics System LSI Business, SaneChips, Verizon Wireless and vivo, among others. Companies including BiTech, China Smart City Technology, Onkyo, Snasi Electronics, The9 Education and Tiansec have confirmed their participation in the Smart City Expo at Mobile World Congress Shanghai. For more information, visit www.mwcshanghai.com/exhibition/2017-exhibitors/.

The GSMA also announced that QQ.com has been confirmed as an Official Media Partner, joining Mobile World Live. Strategic Media Partners include C114, CCIDcom and Communications World. For a full list of sponsors and partners at Mobile World Congress Shanghai, visit www.mwcshanghai.com/about/sponsors-partners/.

Register and Get Involved at Mobile World Congress Shanghai 2017

Registration to attend Mobile World Congress Shanghai is now open; for information on registration and pass types, please visit www.mwcshanghai.com/register-plan/register/.

For more information on the 2017 Mobile World Congress Shanghai, including how to attend, exhibit, partner or sponsor, visit www.mwcshanghai.com. Follow developments and updates on Mobile World Congress Shanghai through our social media channels – follow us on Twitter at @GSMA and use #MWCS17, get regular updates through our LinkedIn Showcase Page at www.linkedin.com/company/mobile-world-congress-shanghai, and follow us on Facebook at www.facebook.com/mwcshanghai. In China, you can follow us on Sina Weibo weibo.com/mwcshanghai or search “GSMA_MWCS” in WeChat. For additional information on GSMA social channels, visit www.mwcshanghai.com/about/contact/social-media.

About the GSMA

The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with almost 300 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai, Mobile World Congress Americas and the Mobile 360 Series of conferences.

For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.

The post GSMA Outlines New Developments for Mobile World Congress Shanghai 2017 appeared first on Mobile Marketing Watch.

The blog lists three main reasons why every business should have a strong social media presence:

Cost-effective Marketing Solution – Social media is a great way for businesses to reach out to their potential customers. Other forms of marketing, such as appearing on a television advert can be extremely expensive – therefore showing social media is a cost-effective way to reach potential customers/clients.

Enhanced User Interaction – Social media makes it easier for a business-person to respond to any question and complaints from their customers or clients. This will build the businesses brand awareness and also be seen in a positive light.

Enhanced Networking and Learning – This is most commonly used on the social platform, LinkedIn. This allows a business-person to grow their own personal network by connection with a variety of users with similar interests.

A spokesperson from a Lancashire based digital marketing agency, Ranking Solutions, was incredibly keen to comment saying, “We were delighted when this blog was posted on ValueWalk, we regularly keep up to date on their blogs to see what is happening in the business world. It is now more important than ever for businesses to be on social media, this is because it builds your brand and can eventually get you sales. If you’re looking for a professional digital marketing company to handle your social media accounts, or any of digital marketing techniques like SEO and PPC, then please get in touch. We’re happy to help you.”

About Ranking Solutions
Ranking Solutions is a digital marketing company at the forefront of the internet marketing sector, offering a plethora of online marketing service to enable all businesses, regardless of size and sector to succeed online.

To find out more information on what they offer please visit their site at http://www.rankingsolutions.com.

The post The Importance of a Social Media Presence for a Business appeared first on Mobile Marketing Watch.

“With these updates to the Speedpass+ app, consumers now have even more options to pay for fuel while sitting in the comfort of their car – either using Ford SYNC 3 or the Apple Watch,” said Matt Bergeron, vice president of marketing for ExxonMobil Fuels, Lubricants & Specialties Marketing Company. “This is more than a cashless payment app; it is a platform that earns and redeems Plenti loyalty points and manages receipts. With ExxonMobil’s heritage and commitment to innovation, the Speedpass+ app continues to bring new benefits to its users.”

Introduced in early 2017, Ford’s AppLink technology in SYNC 3 allows Speedpass+ app users to use the in-vehicle touch screen and voice commands to easily authorize payment, making it the first fuel payment connected car application in the United States. Ford owners can also use the app to check how much fuel is left in the tank when they are away from their car, allowing them to better plan their day.

In addition, Apple owners can now use the Speedpass+ app on their Apple Watch. With just a few clicks on the watch, consumers can select their pump and authorize payment. “We are always looking for ways to give Exxon and Mobil consumers a safe, clean, convenient, and quick way to fill up, and mobile payments are helping us to redefine the consumer shopping experience at the pump,” said Bergeron.

ExxonMobil is introducing several other new updates to the Speedpass+ app, including the option to use the new Apply and Buy feature in the app to apply for an ExxonMobil Smart Card, a private label credit card issued by Citibank, N.A. Once an application is approved, the card will be automatically added as a payment option within the app for the consumer to begin using. For a limited time, new accounts will receive a savings of 20 cents per gallon for the first two months, then six cents on every gallon after that.

These Smart Card saving benefits can also be combined with points earned through the Plenti Loyalty Program. To earn Plenti points with each Speedpass+ transaction, consumers can simply link their Plenti account with their Speedpass+ account. And for consumers who don’t yet have a Plenti account, they can sign up from within the Speedpass+ app to begin earning points immediately.

“We are focused on providing consumers with the best possible experience at our Exxon and Mobil stations. This includes making the process to earn and use Plenti points completely seamless,” said Kim Kemper, U.S. loyalty manager for ExxonMobil Fuels, Lubricants & Specialties Marketing Company. “The Speedpass+ app makes earning and redeeming Plenti points as easy as possible.”

All Speedpass+ app transactions are secure and use an encrypted token to protect the consumer’s data. Consumers can select their payment method from a number of options including major credit cards, debit cards, ExxonMobil Smart Cards, Apple Pay and Samsung Pay.

The post ExxonMobil Speedpass+ App Breaks New Ground With Connected Car and Apple Watch appeared first on Mobile Marketing Watch.

Ola Sage, CyberRx CEO, and Jeff Stutzman, Wapack Labs CEO, will launch the SMB offering at the American Small Business Cybersecurity Xchange Spring Summit on April 19, 2017. “This strategic partnership with Wapack Labs is ground-breaking for SMBs who need access to affordable cybersecurity risk management solutions,” said Ms. Sage, who also chairs the national IT Sector Coordinating Council (IT SCC), which works in a public/private partnership with the Department of Homeland Security to address cybersecurity threats and risks to critical infrastructure. Mr. Stutzman, who spent many years working at the Department of Defense Cyber Crime Center added, “One of the reasons our partnership is timely is because many SMBs don’t have access to early warning cyber threat intelligence, so being able to combine our solution with CyberRx’s risk management platform now gives SMBs information on which they can act.”

At the Summit, an intimate gathering of SMB CEOs and CXOs will see how they can identify and prioritize their company’s high risk areas using the NIST Cybersecurity Framework, and how to create and implement a strong and cost effective cybersecurity action plan to strengthen their cybersecurity posture and meet federal cybersecurity requirements. Foley and Lardner LLP will host the event at their Georgetown office in Washington, DC. More information about the American Small Business Cybersecurity Xchange Summit can be found at https://springsummit.cybersecurityxchange.com.

About Wapack Labs

Founded in 2011, Wapack Labs is a privately held cyber intelligence and threat analysis firm serving companies and organizations around the globe by providing early warning threat detection through internet surveillance operations, data gathering, and in-depth analysis of economic, financial, and geopolitical issues. Intelligence information is shared with clients through an array of packages to meet both their cyber security needs and their bottom line. www.wapacklabs.com

About CyberRx

CyberRx provides pre- and post-breach cybersecurity solutions. Our online cyber readiness software platform helps businesses assess their cyber capabilities within the Cybersecurity Framework and provides them with data to decide what tools and services are most critical as weighed against their risk profile and budget. Our distinctive cyber concierge service offers clients best-in-class technical and management recommendations and connects them with an array of qualified and vetted service providers, as appropriate, such as incident response support, computer forensics, legal and regulatory guidance, public relations and crisis management, and cyber insurance. CyberRx is vendor agnostic in recommending solutions.

CyberRx is an e-Management company, a 17-year recognized knowledge leader and provider of cybersecurity and enterprise risk solutions for clients in the public and private sectors. For more information about CyberRx, visit https://cyber-rx.com and follow the company on Twitter @AllAboutRisks.

The post CyberRx and Wapack Labs Launch Partnership to Strengthen SMB Cybersecurity appeared first on Mobile Marketing Watch.

“The insights we learned will have immense value over time as our marketing efforts evolve,” says Allstate’s Chief Marketing Officer Sanjay Gupta. “This confirms our belief that in this fast-changing world, what’s seen as tried and true in the past may not always be the best method for the future.”

The new research suggests brands should leverage some form of unified, real-time data measurement practices, and apply them across all their channels and down to individual users, in order to accurately attribute performance and optimize campaigns on the fly.

Leveraging such an approach, the study revealed a number of specific opportunities that drastically improve the performance of mobile:

• The right format for the right goal: Mobile video and mobile audio were more efficient than the campaign average of all media in driving brand consideration, performing at 85 percent and 32 percent, respectively. On the other hand, mobile banners that successfully targeted consumers who were in the market for insurance were 12 percent more efficient as compared to the campaign average (across all media) in terms of driving sales.
• Targeting changed the game: The best targeting performer was behavioral targeting which far outperformed untargeted banners, scoring 272 out of an index of 100 when it came to incremental sales per dollar spent. Re-targeting was also very efficient– performing more than two times better as compared to when it was not applied.
• Location drives sales at scale: Banners that employed location targeting improved the efficiency of sales per dollar spent compared to untargeted banners by a factor of nearly two. The study also validated the importance of physical location patterns of consumers as predictive in terms of defining an audience that is in the market for insurance.
• Shorter is better for audio and video: Video’s efficiency was hugely dependent not just on its placement in the sales funnel but also on length. A 15-second video was twice as effective in delivering on consideration as a 30-second version and audio was 18 percent better when it was a shorter length, as well.

“It is critical for marketers to understand the potentially huge swings in ROI that both format and targeting opportunities unique to mobile can have,” says MMA’s Chief Executive Officer Greg Stuart. “Metrics need to be integrated cross-channel to accurately attribute business outcomes. The impact this level of marketing maturity can have to drive topline business growth as well as greater personalization of the consumer experience is unprecedented.”

To date, MMA has conducted 10 SMoX attribution studies providing marketers with an idea of what an optimized marketing mix should look like for brands.

The post Mobile Marketing Association Study with Allstate Insurance Company Reveals Importance of Attribution and Cross Channel Metrics appeared first on Mobile Marketing Watch.

Delivering actionable insights on topics that include search, video, and multi-channel marketing this volume of Dossier features the following articles:

• Preparing for Google’s Mobile-First Search Index
• Advertising with Amazon Sponsored Products
• Loyalty’s Powerful New Role in the Successful Enterprise
• Why Google Shopping Yields Smaller Orders, and Why That May Be Okay
• Say Goodbye to Keywords- Baidu Industry Bidding

“As part of our commitment to sharing our insights and innovation in people-based marketing, we are excited to release version 8.1 of Merkle’s Dossier,” said Mark Ballard, senior research director and editor of Dossier. “As a compilation, it provides practical takeaways for marketers from some of the sharpest minds in the digital industry. This edition features thought-provoking articles addressing a number of important and timely topics, including Google’s move to mobile-first search index, Amazon Sponsored Products, loyalty marketing, and Baidu bidding.”

Marketers can learn more about the 2017 Volume 8.1 Dossier by visiting the Merkle website.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. When combined with its strength in performance creative and media, Merkle creates customer experiences that drive improved marketing results and shareholder value. With more than 3,900 employees, Merkle is headquartered in Columbia, Maryland with 17 additional offices in the US and offices in Barcelona, London, Shanghai, and Nanjing. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

The post Merkle Launches the 18th Volume of the Dossier appeared first on Mobile Marketing Watch.

A new platform with 15 years of SEO expertise behind it

With its easy-to-use, cloud-based new platform, based on 15 years of pioneering expertise, SearchDex is disrupting the traditional SEO model. “SDX Hyperloop advancements are a critical step as we continue building a platform that results in the best connection with the target consumer and provides a great experience right from the outset,” said David Chaplin, SearchDex CEO.

SEO is no longer about ranking high in search results but about providing valuable, discoverable content across the web in a way that allows Google to get a product or company in front of the customers who most want to find it. In this way, brand is not being built as much on search as on messaging.

“This is about much more than just search ranking—we’re talking about the first step in creating brand trust between product and consumer. If a consumer’s first interaction with your brand is your product or service popping up as the result of an irrelevant search query, the opportunity for a good experience will be lost,” Chaplin explained.

From IT-dependence to full marketing autonomy and control

With SearchDex SDX Hyperloop, marketers gain the ability to implement changes at scale, bypassing IT to more fully leverage their SEO expertise. The new platform allows for optimized content discovery and the proactive, deep SEO that makes this possible–while taking the SEO reins out of the hands of IT and putting them into the hands of the marketing department.

“The key to building a company’s brand through the power of search is freeing marketers to implement an SEO strategy themselves through technology that they control—removing the friction currently in place with the reliance on IT and creating a straight path from marketing to consumers,” said Chaplin. “This straight path, combined with the technology to automate many of the signals coming in through artificial intelligence, big data and machine learning, allows marketers to connect to consumers on an emotional level through search itself.”

SDX Hyperloop: insights, actions, audit, merchandise and monitor

With SearchDex, marketers can create custom landing pages (CLPs) that enable them to more specifically target customers. SearchDex also provides a hypercategorization—“HyperCats”—feature that makes visible the faceted navigation that does not get picked up by search engines.

The new platform is an integrated solution that delivers search engine optimization value at scale, explained Chaplin. “We’re putting analytics to work while also reducing the costs and time required per custom page.”

The SDX Hyperloop platform makes analytics tools “prove their value” by targeting real inefficiencies:

• Goes beyond mere analytics by providing actionable insights
• Improves content ROI with personalized context

SDX Hyperloop is unique in that it:

• Creates accountability across a custom solution set
• Allows both low/no-touch automated refinement and marketing expertise curation

“We have come a very long way since pure keyword ranking days,” said Elizabeth Johnson, SVP and General Manager of Agency Services at LiveArea—The PFS Agency. “With SearchDex, we are able to reach customers directly through SEO—a powerful new way of building a brand through search.”

About SearchDex

Specializing in search engine optimization (SEO) and digital brand connections, SearchDex provides a strategic method for organic SEO and online brand visibility which solves e-commerce challenges and achieves online revenue growth goals. Its proprietary platform directly addresses a fundamental enterprise SEO challenge—the gap between buyer and seller—with a unified solution that offers a distinct and integrated approach to digital marketing for e-commerce companies of all sizes. Visit SearchDex at www.searchdex.com for more information.

The post SearchDex Survey: Half of Marketers Say Google’s Algorithm Now Demands Technology Response for Effective SEO appeared first on Mobile Marketing Watch.

Retainly’s Marketing Automation Platform has been purpose built for Bloggers, SaaS products, Digital Media Companies, Real Estate, Internet Business, and eCommerce. It has ready integration to pull customer related data from multiple sources including Woopra, Mixpanel, WordPress, and Intercom. So if a marketer is already using any of these analytics platforms, then a single click can sync all their customer data and events into Retainly. The integration is real-time which ensures that the user need not keep revisiting. Integrations with Segment and Heap Analytics are on the way in the subsequent release. Retainly also has it’s own analytical tracking script which saves the trouble of uploading subscribers, leads or new signups on a daily basis.

Retainly offers multiple channels of communication not restricting marketers to email alone. Businesses where customers are more active on mobile phones, marketing campaigns can be sent via SMS. This channel suits the Real Estate companies more. For bloggers and digital media companies, use of the email channel is more prevalent. For SaaS product companies, In-app notifications, as well as email marketing is a definite winner. Push notifications are coming in the next release which will help eCommerce companies a lot.

While Retainly has features for traditional marketing agencies to bulk upload their subscriber’s information and send blast campaigns and newsletters, the actual adaptive learning starts with the advanced Behavioural Marketing module. The system configuration done once can detect events and send automatic real-time and relevant notifications to customers based on their actions and activity. The Adaptive Machine Learning has been used to create dynamic live customer segments where customers can automatically move from one segment to another based on the properties defined. Although Machine Learning is a complex science, Retainly has simplified it to the surprise of the end user. As a marketer one will never encounter any complexity in configuring the system to adapt to unique business needs. Flexibility has been the key focus area to accommodate every possible marketing scenario. Off course Retainly also has the time-delayed and sequence Drip Marketing campaign which is extremely popular with SaaS companies and organizations offering training over emails.

Aside, Retainly has the world’s only email checker tool to test emails for spammy content. Retainly has opened up this innovative testing platform for free unlimited usage by the email marketing community. A unique blogger search platform has also been offered free to help bloggers get more quality traffic and visibility.

The adaptive machine learning will continue to build more applications in Retainly’s subsequent releases. This article elaborates on how Retainly is using the Adaptive Learning for their Marketing Automation Platform. The platform benefits companies and people to embrace better email marketing practices by sending near accurate, very relevant, and very on-time communications to their customers. Retainly helps reduce the Inbox clutters from non-relevant promotions and assists in a better conversion of Leads and improved retention of customers.

About Retainly

Retainly is a Startup enabling Multi-Channel Drip Marketing Automation with Email, SMS, In-App & Push Notifications. It helps SaaS companies, Bloggers & Digital Media, e-commerce companies, tutorials, reality and others to engage customers with time-delayed and behavioural automation.

The post Retainly Releases Marketing Automation with Adaptive Machine Learning appeared first on Mobile Marketing Watch.