When you play different sports, you’ll hear all kinds of special words and phrases that help explain how the game works. Like in rugby, they talk about things like scrum and penalty corner. In baseball, they talk about home runs, and in soccer, they talk about free kicks.

But when it comes to keeping score, it’s usually pretty simple. You just add up the points or goals in order.

But tennis is a bit different. It has a scoring system that can seem strange and confusing at first. Even people watching tennis matches in person can sometimes get puzzled by it. So, how does it work?

In this post, we’ll learn all about how tennis scoring works, where it came from, and why it’s unique. If you’re interested in trying your hand at tennis betting, you can check out the 1xbet tennis betting site in India for exciting opportunities.

What is the Tennis Scoring System?

In tennis, players earn points, games, and sets to win a match.

To win a game, you need to get at least four points. To win a set, you need to win at least six games. And to win the match, you usually need to win two or three sets, depending on the tournament rules.

Before Play Commences

At the beginning of a match, the players flip a coin. The winner of the toss gets to decide if they want to serve first or let their opponent serve first. They can also choose which side of the court they want to start on. If they pick the side, the decision of serving or receiving is left to the player who lost the coin toss. The winner can also opt to let their opponent make the choice. However, the player who lost the toss cannot defer the decision again. After this, the players have a brief warm-up before the umpire signals the start of the competitive match.

Tennis scoring terms and what they mean

In tennis, scoring is a bit different from other sports. Instead of just counting points or runs, the first three points are called 15, 30, and 40.

Now, why is it like that? Well, there are a few different ideas about where this scoring system came from:

Some people say that back in the old days, they used to keep score using clock faces. They would move the hands to 15, 30, and 45 minutes to track the score. Then, they changed it to 40 to make room for something called “advantage.” But this theory might just be a story because clocks didn’t have minute hands until much later.

Another idea is that the scoring comes from a French game called “jeu de paume.” In that game, players would move up 15 feet for each point they scored, up to 45 feet. The court was 90 feet long. Eventually, jeu de paume evolved into tennis.

So, there isn’t one clear answer, but these are some of the reasons people think tennis scoring is the way it is!

Tennis score after a deuce

When both players reach 40 points in tennis, it’s not called 40-all; instead, it’s called deuce. At deuce, a player needs to win two points in a row to win the game. The first point won after deuce is called “advantage.” If the player with advantage wins the next point, they win the game. But if they lose the point, the score goes back to deuce.

When the server has the advantage, it’s called “advantage in,” and when the receiver has the advantage, it’s called “advantage out.”

What is a walkover in tennis?

In tennis, a walkover happens when a player moves to the next round of a tournament without playing because their opponent withdraws. This can occur if the opponent is injured, sick, or disqualified from the event. Technically, the term “walkover” should only be used if a player decides before the match not to play, but sometimes it’s also used if a player quits during the match. When a player quits during a match, it’s usually called a “retirement.

The post Tennis scoring explained: A comprehensive guide appeared first on Mobile Marketing Watch.

At Smaato, for example, spending for RTB “exploded” between the first quarter of 2013 and the first quarter of 2014 on their mobile dedicated RTB-enabled ad exchange. They report growth of 459% and have already predicted that 2014 would experience some of the strongest increases in RTB spending ever seen.

While practically all industry sectors are seeing a good amount of increased spending, it’s the entertainment industry that’s definitely seeing the biggest rise in ad spending with mobile RTB with over a 3^rd of all RTB spending at 37%.

The next biggest sector was technology and telecom at 24% of the market, while 11% was grabbed by business and finance.  Advertising, at 8%, was quite left far behind and at the bottom were fashion and retail, travel, social and dating, all of which were at 5% or less.

With mobile RTB ad volume that grew by over 46% between the last quarter of 2013 in the first of 2014, entertainment was also dominant in many content categories and watched its percentage share of mobile ad impressions jump from 26% to 38%, which is impressive on its own.

Of course this jump meant that, as far as their share of traffic volume was concerned, all other categories, including music, communications, social media, technology and games, lost ground.

The post RTB Spend to Increase Markedly by 2018 appeared first on Mobile Marketing Watch.

The installed base of wireless M2M connections in the Asia-Pacific (APAC) region will rise to 109.0 million in 2017, up from 32.6 million in 2012, according to IHS Technology (NYSE: IHS). By 2017, Asia-Pacific is set to be the second-largest regional M2M market, behind only Europe in total cumulative cellular M2M connection volume.

In January, IHS researchers say, eleven operator members of the Bridge Alliance in the Asian-Pacific region formed the Bridge M2M Alliance. The group was chartered to “promote the growth of cellular M2M services in APAC.”

The 11 founding Bridge M2M Alliance operators provide connectivity to more than 570 million mobile subscribers in the Asia-Pacific region.

The Bridge M2M Alliance will specifically address market inhibitors unique to the Asia-Pacific region.

“There are some fundamental structural challenges to the growth of multinational M2M deployments in Asia-Pacific that don’t impact other regions to the same extent,” said Bill Morelli, associate director of M2M & Internet of Things at IHS. “These problems include an overabundance of cellular air standards, major geographical barriers, and highly divergent market dynamics in different countries. The Bridge M2M Alliance could play a key role in overcoming these issues and enabling the region to attain its growth potential.”

The post New M2M Alliance Takes Aim at Asia appeared first on Mobile Marketing Watch.

But Henry Ford and his team have always been innovative marketers, even in what now harkens back to relatively ancient times in the world of advertising.

Fifty years ago, Ford famously sliced and diced a new Mustang convertible and sent it in pieces up an elevator to the top of the Empire State Building before it was reassembled and displayed for the world to see.

Well, what worked one-half century ago may work again. This time around, the venerable automobile maker will adorn the Empire State Building with a 2015 Mustang in celebration of the sweet ride’s 50th anniversary.

For Ford, however, this marks just the latest in a long lineage of marketing brilliance that spans the board room to the dealership. Today, many Ford dealerships – including those that have been around for 80 years – are garnering a reputation for being the most tech-savvy and forward-thinking in the automobile industry.

Family owned and operated since 1934, West Valley City’s Henry Day Ford is one of Utah’s top Ford dealerships. But it’s also one of the most respected for reasons that extend beyond the customer service and satisfaction generations of car shoppers have enjoyed. Their digital marketing and sales prowess are second to none.

As Digital Journal reported earlier this week, customer are given an opportunity to virtually test drive a number of new model vehicles through the Henry Day Ford website, which is fast-becoming a feature that countless dealerships across the U.S. are scrambling to offer.

“Want to check out the 2015 Ford Explorer SUV?” the report asks. “Just a few clicks will take you inside the vehicle for a comprehensive look at the model that provides everything but the new car smell.”

Since the start of 2014, Ford has dazzled the automotive world with more than just its usual far-sighted marketing. It’s penchant for cutting-edge technology has been off the charts in recent months as well.

As MMW reported in January, Ford Motor Company’s AppLink SDK is resonating with developers at a high speed. By that time, more than 1,000 software devs had already signed up for the program that was officially rolled out at this year’s CES.

Despite how new the program is, the incentive for developers to get on board is clearly strong, especially in light of the fact that Sync AppLink services are supported in hundreds of thousands of Ford vehicles like the Ford Expedition, Fusion, F-150, Focus, Mustang, E-Series and more.

“The Ford Developer Program marks a dramatic shift in how we will innovate new features and add value to our vehicles throughout the ownership period,” said Hau Thai-Tang, vice president of Engineering, Ford Global Product Development. “Opening the car to developers gives consumers a direct voice and hand in the creation of apps that can help our products remain relevant, up to date and valuable to our customers.”

It seems like that’s also the goal with Ford’s marketing.

The post Ford Remains a Big Driver of Innovative Automobile Marketing appeared first on Mobile Marketing Watch.

The following is a guest contributed post from Toffer Grant, CEO and Founder of PEX Card.

When leaving the house over the past decade, a typical person’s checklist has morphed from “keys and wallet”, to “phone, keys and wallet” to “smart phone, keys… and do I really need my wallet?” With the evolution and growth of mobile payment solutions, now more than ever, you can cross “wallet” off of your mental checklist.

New applications and venues for accepting mobile payments have revolutionized online sales for merchants and consumers alike.

A solution for merchants

Mobile payments can be an amazing solution for businesses as a point-of-sales (POS) tool. Many of the technologies that can turn a phone or tablet into a POS tool still require a credit card. Eliminating credit cards, as well as cash, is a convenience for not only the merchant, but also the customer, which can ultimately increase transaction volume. Take Starbucks outlets for example, a heavily trafficked merchant location that has recently implemented a mobile payment system through their own app. For a business as busy as Starbucks, saving time creates more time for baristas to make the drinks, which also speeds up the sales process and increases the quantity of transactions. And the sooner that under-caffeinated customer receives coffee, the happier he/she is – and everyone knows happy customers can translate into better business. Mobile payments save merchants time when customers are checking out, in addition to providing a sense of security by eliminating cash, and increasing efficiency.

A solution for consumers

Have you ever been stuck behind the person on the checkout line who is rummaging through their change purse to come up with exact change?  Or even worse – the person who is paying with a personal check?  It’s not fun, and this has persuaded many people caught in that situation to start engaging in the technologies that will help them get out of checkout lines altogether. Not to fear – advances in mobile payment applications are providing quick and seamless solutions for consumers. Instead of carrying around cash, coins and credit or debit cards, everything is in the same place in your mobile wallet.  For a busy merchant like Starbucks, mobile payments create increases in effectiveness, productivity, profitability and customer delight. On the consumer side, knowing that payment is possible with a quick tap of a mobile phone takes away the dread of walking into a store with a twenty-person check-out line. Consumers want convenience, efficiency and a pleasant purchasing experience.  The explosion of mobile payment technologies and solutions are looking more and more like the answer to these challenges.

Some forecasts on Mobile Payments

Just how big will mobile payments be? Forrester forecasts that US mobile payments will reach $90B in 2017, a 48% compound annual growth rate (CAGR) from the $12.8B spent in 2012.  A recent article in Business Insider noted that by 2017, the total value of global offline transactions facilitated by mobile devices will reach about $1.5 trillion, up from $120 billion in 2012. In the U.S., transaction value will rise to $244 billion in 2017, up from $15 billion last year. The number of global mobile payment users is set to explode as well. By 2017, the total consumer user-base will climb past the 500 million mark. That will be more than a five-fold increase from the approximately 75 million consumers who used mobile payments at year-end 2012.

The post Mobile Payments: Where We’ve Been & Where We’re Going appeared first on Mobile Marketing Watch.

ZinMobi – a so-called specialist in marketing software for pizza chains – is setting up shop in North America.

ZinMobi’s platform has enjoyed rapid success in response to its ability to targets customers according to their purchase behavior.

Its mobile marketing and messaging platform uses purchase behavior analytics and algorithms to create customer profiles which are then used to trigger customer purchases via targeted, timely and relevant messages, and coupons.

“Some of America and Canada’s best loved pizza chains are family-run businesses that simply don’t have the time to focus on complex technology or mining ‘big data’. We do all the heavy lifting for them so they can automate their marketing campaigns,” CEO Brian Stephenson is quoted in the report. “Our technology is designed to address the most common marketing needs and challenges. Whether it’s delivering instant sales, protecting margins, increasing purchase frequency, building loyalty and lifetime value or reducing churn, cutting campaign costs, minimizing administration and increasing brand consistency — our platform does it all, at both a national and hyper-local level.”

Before setting its sights on North America, ZinMobi cut its teeth by providing mobile marketing software for various pizza establishments across its native Ireland.

The post Mobile Marketing Provider for Pizza Chains Comes to North America appeared first on Mobile Marketing Watch.

To that end, MMW was recently briefed by Taggpoint on the commercial availability of its new Taggpoint Connected Experience Enterprise Platform designed to give marketers “enterprise-class tools” for understanding the performance of their mobile device marketing campaigns.

“As the digital experience that your customers have with your brand moves increasingly away from the PC or laptop toward mobile devices, the need to know user context increases,” Taggpont said in a written statement. “Knowing the location and interests of your customers and tailoring their experience accordingly are critical steps on the road to delivering a Connected Experience.”

Taggpoint says its endpoint management tools allow users to create and manage their mobile device touchpoints with ease in an open and scalable way.

Additionally, advanced reporting tools make it easy to measure, monitor and understand the engagement across one’s mobile device marketing campaign.

“Retailers, marketers and even enterprises are increasingly moving their brands forward with multi-channel engagement solutions, including strategies that embrace mobile devices,” says David Gross of Taggpoint Product Management. “Taggpoint’s unique solution enables companies to meet the mobility challenge head on in media, retail, information transfer and more, and also gain unique insight into their deployments.”

The post Marketers Gaining More Enterprise-Class Tools for Mobile appeared first on Mobile Marketing Watch.

For starters, we’re looking at a $4 billion market (or more) by 2018.

The overall market of technology installations is forecast to break the 25,000 mark in 2014, while handsets capable of supporting indoor location will be in the hundreds of millions within two years. As a result, the major companies will start to make their moves.

In fact, they already are.

Today, the indoor location focus is on the retail space, but the potential in enterprise, corporate, and public venues is just as large, albeit with different drivers and inhibitors.

In ABI Research’s latest report, “Indoor Location for Commercial and Business Verticals,” key drivers such as corporate wellness, legislation, employee analytics, low-cost tags, BYOD, and security are all considered across 11 non-retail verticals.

“In the non-retail space, the current RTLS market is largely focused on tracking high-value or important items using high-accuracy and dedicated tags,” writes senior analyst, Patrick Connolly in a report summary. “But the ability to track connected devices and low-cost BLE tags will open up opportunities around staff analytics, visitor management, meeting scheduling, staff enterprise applications, building layout optimization, etc.

There is also huge potential in public-facing buildings like hospital, hotels, airports, schools, etc., resulting in over 40,000 installations of indoor location technologies in non-retail environments by 2019.”

The anticipated growth, not surprisingly, will be driven by new technologies.

ABI practice director, Dominique Bonte, says new technologies will, indeed, “give this market a major jolt in the arm.”

“Quuppa’s BLE technology and advances in Wi-Fi and small cell location will all better enable low-cost and high-accuracy across large buildings. IoE, wearables, and BYOD means there will be many more ways of tracking in the future, while the onset of low-cost BLE tags makes accurate asset tracking cost effective for all verticals, even consumers,” Bonte adds.

The post Enterprise Market Shifting Focus to Indoor Location Mobile Tech appeared first on Mobile Marketing Watch.

Samsung Electronics recently touted the launch of KNOX 2.0, the evolution of KNOX, the company’s end-to-end secure mobile platform solution designed to provide “advanced data and privacy protection for enterprise users.”

The new features, we’re told, better support IT departments looking for reassurance and convenience as they implement and manage their Bring Your Own Device strategies.

Since October 2013 when KNOX was first commercially available in the market, Samsung has sold over 25 million KNOX-enabled devices and has over 1 million active KNOX users today. On average, 210,000 KNOX-enabled devices are being activated per month which is about 7,000 devices each day.

“Thanks to the rapid adoption of KNOX over the past 5 months since its first commercial availability, we needed to evolve the Samsung KNOX platform to meet the changing needs of our customers and the enterprise as a whole,” says JK Shin, President and CEO at Samsung Electronics. “As a leading provider of Android devices, it is our mission to make Android platform even more secure to lead enterprise mobility market.”

Promising cutting-edge core platform security, Samsung says KNOX 2.0 offers a series of improvements to better protect device integrity from kernel to apps for a more secure, integrated mobile experience.

More will be known about the upgrade as we near its commercially availability in Q2 2014.

The post When Opportunity KNOX, Samsung Answers appeared first on Mobile Marketing Watch.

The projected increase in mobile traffic is partly due to continued strong growth in the number of mobile Internet connections, such as personal devices and machine-to-machine (M2M) connections, which will exceed 10 billion by 2018 and be 1.4 times greater than the world’s population (the United Nations estimates 7.6 billion people by 2018).

Putting some of these gargantuan numbers into perspective, the Cisco VNI Global Mobile Data Traffic Forecast’s annual run rate of 190 exabytes of mobile data traffic for 2018 is equivalent to:

• 190 times more than all Internet Protocol (IP) traffic, fixed and mobile, generated in 2000; or
• 42 trillion images (e.g., multimedia message service or Instagram)—15 daily images per person on earth for a year; or
• 4 trillion video clips (e.g., YouTube)—more than one daily video clip per person on earth for a year.

“The incremental amount of traffic being added to the mobile Internet just between 2017 and 2018 is 5.1 exabytes per month,” Cisco summarizes, “which is more than three times the estimated size of the entire mobile Internet in 2013 (1.5 exabytes per month).”

To learn more, check out the Cisco Visual Networking Index Global Mobile Data Traffic Forecast for 2013 to 2018.

The post Global Mobile Data Traffic Increasing at a Record Pace appeared first on Mobile Marketing Watch.