Xindi is a Windows-based botnet developed by fraudsters to exploit a critical vulnerability (the Amnesia Bug) in the Internet advertising protocol (Open RTB v2.3) by turning enterprise and university networks into botnets that launch attacks on advertising exchanges.

It is the first botnet of its kind to attack and exploit the OpenRTB protocol to gain profit from programmatic advertising. It has affected 6-8 million reputable network machines in more than 5,000+ reputable organization, including more than 10% of Fortune 500 organizations, 1,500 university networks, and more than 200 financial and government organizations. Xindi is costing advertisers an estimated $246 million per month and will cost advertisers an estimated $3 billion by 2016.

Xindi uses hacking strategies like drive-by downloads, malware and phishing attacks, or by using social engineering tactics. Once installed, it begins overwriting system configuration settings, such as the default search engine and the host file contents, to corrupt a machine. Hackers have been using various deceiving techniques to make money from advertising fraud. Xindi, however, marks a paradigm shift in how the world of digital advertising is now directly impacted by cyber-security breaches.

Pixalate is releasing their advisory for the chief information security officers (CISOs) of enterprises and universities, providing them with details about how Xindi botnet operates and the measures they can take to restrict this botnet.

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Len Devanna is the President of Trepoint, recently shed light on what a Chief Experience Officer can do to elevate your customer journey and your brand).

Here’s what Len tells MMW:

1. Unifying and aligning all departments around the customer journey

Building engaging experiences that guide your audience through their journey requires a high degree of cross-functional alignment and collaboration throughout departments. CXOs help each department understand their role in the broader customer experience.

2. Enabling and activating the organization

Every company has quarterly or annual goals, usually monetary, but ask yourself if you’re measured in any way on customer satisfaction.

A Chief Experience Officer can serve as a change agent, flipping yesterday’s behavior on its head in the interest of enterprise transformation. They can eliminate bottlenecks, streamline collaboration between internal and external audiences and enable the right engagement from the right part of the business at the right point in the journey.

3. Inspiring a culture of listening

Smart brands listen to conversations beyond Facebook and Twitter channels. They listen for the needs of their audience, whether it be employees, investors, partners, prospects, or current customers.

Another transformative behavior that can uniquely fall on the Chief Experience Officer is their license to drive broad sweeping change across all facets of the organization.

4. Building your next generation of marketers

If you delight your customers throughout their experience, they will serve as your best and most vocal advocates. The largest Marketing budget cannot duplicate the impact of happy customers who share their passion and affinity across their networks and in places of influence that you could simply never reach.

The post Key Ways Chief Experience Officers Can Elevate Brands appeared first on Mobile Marketing Watch.

SpamSentry is an adaptive, machine-learning application that stops fraudulent and unwanted calls before they reach a company’s sale team and prevents spam call data from appearing in the analytics that marketers use to measure the performance of mobile marketing campaigns.

The rise of mobile marketing has caused a correlated rise in the number of consumers connecting with brands via mobile click-to-call. To measure its effectiveness, marketers use unique phone numbers to track and analyze inbound phone calls generated by mobile searches, ad, and websites. However, spammers pollute the data and can take multiple forms. DialogTech’s early adopters are seeing 26% of their calls flagged and blocked as unwanted spam.

DialogTech’s SpamSentry platform has successfully blocked millions of spam calls and has achieved a 99.4% efficiency rate. SpamSentry does not require third-party integrations or partnerships with other vendors to operate.

• Key features include:
  • Recurring Neural Network – Industry-leading functionality that allows DialogTech’s application to self-identify spam calls resembling those that have previously been identified and block those calls from reaching a business.
  • Adaptable to New Spam – As new types of spam are discovered, DialogTech can teach SpamSentry to identify and block them.
  • Keypress Technology – Once spam has been identified, an interactive voice response (IVR) prompt is triggered, which requires a keypress from the caller before connecting the call. This ensures spam calls are blocked, but any legit caller is still connected with the business.

Available today, this new feature is free of charge to all DialogTech customers as part of the Voice360 platform.

The post DialogTech Launches SpamSentry for Businesses to Block Spam Calls appeared first on Mobile Marketing Watch.

Persio, a multi-channel marketing and “decisioning” platform, has put together key data from a retailer’s recent holiday campaign through utilizing niche marketing strategies.

Using these strategies to follow the customer journey, campaign results include:

• Double opt-in rates yielded 229,000 mobile numbers and 229,000 matching email addresses
• 20,000 additional Loyalty IDs added when subscribers were prompted to download the Passbook coupon, linking loyalty information with purchase data
• 39,000 downloads/device ID’s and 45,000 additional mobile browser cookies after recipients clicked through to the retailer’s site

Want to know more? Check out the visual below.

The post New Infographic Depicts Tips to Increase Customer Engagement and ROI appeared first on Mobile Marketing Watch.

MMW has learned that his guide to the future of marketing, The New Rules of Marketing & PR, is back with new insights into the latest social media and content marketing strategies.

The international bestseller has sold more than 350,000 copies in over twenty-five languages. It guides readers with a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales.

The new edition adds chapters on real-time marketing and news jacking. It discusses the digital era and how the “great divide” between sales and marketing is rapidly disappearing. The new edition guides readers on how to drive sales with these functions.

Key takeaways from this fifth edition includes:

• Real-world examples of content marketing and inbound marketing strategies and tactics
• A fresh introduction
• A new chapter on sales and service
• Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The post Social Media Included in New Edition of The Rules of Marketing and PR appeared first on Mobile Marketing Watch.

Predictive Campaigns, we’re told, utilizes data and machine learning to increase the marketing effectiveness throughout the customer’s omni-channel journey. The process engages sales prospects with the right message, at the right time, through the right channel – while also arming marketing and sales departments with the deep data needed to break into untapped markets.

Omni-channel addresses mobile, chat, social, video, rich content, display ads, among others. Today’s marketing automation systems are largely “batch and blast” and ignore many of the channels of communication or the messages lack customized value.

With Mintigo’s new Predictive Campaigns, marketers can now launch fully automated omni-channel nurturing campaigns driven by predictive intelligence. Predictive Campaigns leverage marketing and sales activities and responses to forecast the optimal set of campaign actions, increasing sales and conversions.

Enterprise companies including Oracle, Getty Images, TeleTech, Red Hat, Workfront, Equinix, SolarWinds, Time Warner Cable and Neustar work with Mintigo to transform their marketing automation and sales processes.

The post First Look: Mintigo Announces Predictive Campaigns that Address Omni-Channel Marketing appeared first on Mobile Marketing Watch.

It is built on the universal appeal of online ratings, the proven link between gratitude and happiness, the human love for competition, and of course, a trusted algorithm, those behind the platform note.

Individuals, organizations, and brands can use Xocial to recognize day-to-day contributions in the workplace and community, create campaigns focused around a cause, and fund efforts aimed at making a difference.

There are several ways to utilize the platform, MMW learned from our briefing last week. You can use it to raise awareness of a social cause or to raise funds for your own foundation with a Xocial campaign. When used to inspire good through your own campaign, use social media and a leaderboard to “gamify goodness,” which inspires healthy competition to either raise awareness of a social cause or funds for a foundation.

The platform can also reward good with the Gift-A-Do-Gooder program. You can use the advertising and promotions you already use to connect with your corporate social responsibility efforts, mission, or your product. Target users by their XO score to contact them at a moment when they are celebrating a meaningful milestone, associating your brand with a positive feeling. You can also reward people by sending them your next promotion or campaign, sending a special gift to a select few, or smaller gifts to a list of hundreds.

The post New Platform Xocial Reward and Inspires Social Good appeared first on Mobile Marketing Watch.

The updated app can identify potential user action and send the customer a personalized reminder, including the desired product, to drive higher response rates.

An E-commerce company used Personalized Smart Triggers in a case study to target their millions of active users who have viewed products but not purchased them. The integrated campaign delivered 40-45% Clicks-to-Impressions-Ratio, with 20-25% conversion rates.

The update will elevate interactions through:

• Personalized Smart Triggers: When actions predetermined by the business are done by the consumer, a personal notification is sent to them such as a reminder that inventory of an item is low or there is a coupon. The device the customer uses, the event, and follow-up are all customizable through the MoEngage interface.
• Personalized Messaging: The user’s name, handle, location, product, etc. can be added to a campaign on the interface without manual entry. This engagement once the shopper has an item in the cart is often critical to a final sale.

A recent Series A funding from Marquee investors has allowed MoEngage to continue global product innovation for B2C mobile app companies. Over 5 billion interactions have been delivered since its launch in 2014 through companies such as RedBus, SnapDeal, Gaana, OLA’s TaxiForSure, and Yatra.

The post MoEngage Introduces Personalized Smart Triggers appeared first on Mobile Marketing Watch.

The index rates on a 100-point scale how well brands acknowledge Faith Driven Consumers by welcoming, embracing, and celebrating them.

According to American Insights, 93% of Faith Driven Consumers see value in a resource that allows them to easily identify the faith compatibility of brands. 86% are more likely to do business with a brand that welcomes them and acknowledges their values, and 70% are actively seeking faith-compatible brands.

Leading 2016 Companies 

• Chick-fil-A: 63
• Hobby Lobby: 62
• Interstate Batteries: 61
• Tyson Foods: 60
• Cracker Barrel: 53
• Walmart: 51
• Thrivent Financial: 50

View the Faith Equality Index here.

The post Faith Equality Index Sets Industry Benchmark appeared first on Mobile Marketing Watch.

According to details shared with MMW, it will be hosted by Becky Robinson, CEO and founder of Weaving Influence, and Karin Hurt, CEO of Let’s Grow Leaders.

The Online Servant Leadership Summit will include:

• Defining servant leadership
• Introducing the SERVE Model
• Using servant leadership in business roles
• Sharing questions and answering them live throughout the webinar

About the Presenters

Ken Blanchard is the author of The One Minute Manager. He has authored or coauthored 60 books whose combined sales total more than 21 million copies. In 2005 Ken was inducted into Amazon’s Hall of Fame as one of the top 25 best-selling authors of all time.

Cheryl Bachelder authored Dare to Serve and is the CEO of Popeyes® Louisiana Kitchen Inc., a multibillion-dollar chain of more than 2,200 restaurants.​

Ken Jennings is a bestselling co-author of The Serving Leader: Five Powerful Actions that Will Transform Your Team, Your Business, and Your Community. He counsels senior leadership teams at many healthcare, technology, pharmaceutical and biotechnology organizations.

Mark Miller has provided leadership for Corporate Communications, Field Operations, and Quality and Customer Satisfaction at Chick-fil-A. Today he serves as Vice President of Training and Development.

Dr. John Stahl-Wert is a best-selling author, keynote speaker, and an expert in growing great leaders. John also serves as President of Newton Institute.

Matt Tenney is the author of Serve to Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom. He is also a keynote speaker, trainer, and consultant with the prestigious Perth Leadership Institute.

Pat Falotico is the CEO of the Robert K. Greenleaf Center for Servant Leadership.

To register for this innovative presentation, visit here.

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