David Meerman Scott is a marketing strategist, bestselling author of ten books, and adviser to companies such as HubSpot.
MMW has learned that his guide to the future of marketing, The New Rules of Marketing & PR, is back with new insights into the latest social media and content marketing strategies.
The international bestseller has sold more than 350,000 copies in over twenty-five languages. It guides readers with a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales.
The new edition adds chapters on real-time marketing and news jacking. It discusses the digital era and how the “great divide” between sales and marketing is rapidly disappearing. The new edition guides readers on how to drive sales with these functions.
Key takeaways from this fifth edition includes:
- Real-world examples of content marketing and inbound marketing strategies and tactics
- A fresh introduction
- A new chapter on sales and service
- Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat
