How to Properly Collect an Opt In SMS Database (Part 1 of 2)
As we all know SMS text messaging is a very popular and effective way to get your marketing message out…
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Advertising Associations Build Cross-Industry Task Force to Tackle Transparency Issues
The American Association of Advertising Agencies (known as the “4A’s) and the Association of National Advertisers (ANA) want to get…
Comcast Taps Out of Time Warner Deal
Comcast is calling it quits. Bloomberg broke the news Thursday that Comcast is yanking its $45 billion merger proposal with…
Google VP Warns: ‘It’s Time to Actually Print Digital Photos, Documents, Correspondence’
Call me prescient or just the ever-pessimist, but I was telling people this for some time: let’s get that digital…
More Blowback Against the Broadband Bandits: FTC Asks Court To Allow ‘Throttling Lawsuit’ to Proceed Against AT&T
The Federal Trade Commission (FTC) is requesting that a federal judge uphold the agency’s authority to bring an enforcement action…
Appeals Court Gives Go-Ahead to Text-Spam Case Against Path Messaging Service
The gavel has come down on mobile social network company Path. The firm will not be able to appeal the…
Maybe Your Private Messages Aren’t So Private: Facebook in Class Action Lawsuit for Scanning Messages
Whether you like or dislike Facebook, one thing is for sure: Facebook’s drive to monetize is making the social media…
Marketers to Meet Lawyers at BAA Conference Nov 5-7 in Chicago
The “Navigating the Marketing Law Maze” conference, which kicks off tomorrow in Chicago, is expected to draw more than 700…
Will LinkedIn Luck Out? Networking Site Alleges Right To Email Users' Friends
Will LinkedIn luck out? LinkedIn recently asked the judge presiding over its case to dismiss a lawsuit which accuses the…
Google's Gotta Pay, Says FTC Kids Apps Lawsuit
Google will settle charges and repay $19 million to consumers whose children were allegedly deceived into making mobile purchases through…