For small businesses marketing themselves this holiday shopping season, a big win could be ahead. According to the latest retail industry insight, consumers are ready to spend locally in the small business community.
Across the country, small businesses and consumers alike are getting excited to support their favorite local, independent businesses on Small Business Saturday, which takes place this year on November 26th.
That’s the announcement today emerging from the results of the fifth-annual Small Business Saturday Consumer Insights Survey, released by the National Federation of Independent Businesses (NFIB) and American Express.
The report shows that more consumers than ever are aware of Small Business Saturday (58% vs. the previous high of 55% in 2015).
More than six in ten (62%) consumers who are aware of Small Business Saturday and who plan to shop locally on the day say the main reason they plan to shop at small retailers or eat at independently-owned restaurants is because they value the contributions small businesses make to their community.
“Since its inception, Small Business Saturday has brought national attention to supporting the local businesses we love,” said Elizabeth Rutledge, Executive Vice President, Global Advertising & Brand Management at American Express, which founded Small Business Saturday in 2010. “Small Business Saturday reminds consumers of how valuable small businesses are to our communities, and we are incredibly proud to be the founding partner.”
