It’s a term you hear often in the digital space today — marketing automation. And that’s not going to change any time soon, says the team at Uberflip.
“It’s no secret that Marketing Automation is being adopted by many organizations as an essential tool to nurture and manage leads, and streamline many marketing activities,” a recent blog entry reads. “However, there seems to be ample room to improve so that marketers can make the most of their investments in this technology.”
So what are the improvements and the underlying problems that must be addressed? Check out the fascinating infographic below for more details.
