The team at Sprinklr confirmed this week to MMW its acquisition of Get Satisfaction, a San Francisco-based online customer community platform.
The addition of Get Satisfaction, we’re told, adds community-based customer support to Sprinklr’s Experience Cloud and will enable enterprise brands to create, manage, and deliver relevant experiences across almost 25 social channels and brand websites.
“You can’t market or sell to unhappy customers in a world of connected consumers. It is only a question of time before all brands recognize that the marketing of the future begins with great customer care,” says Ragy Thomas, CEO of Sprinklr. “It makes no sense for the marketing team to spend hundreds of millions of dollars driving acquisition while the head of customer service is compensated on reducing the time with your best customers.”
If you’re not familiar, Get Satisfaction is one of the industry’s largest online community platform providers, powering more than 1,000 communities worldwide.
