Stirista Display Ads Set to Serve to Mobile Phones
MMW learned Monday that Stirista’s display ads are optimized to reach mobile viewers. The data-based digital advertising firm has added…
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TV in a Multi-Screen World: Council for Research Excellence Reveals Study Findings
What’s happening with TV in a multi-screen world where attention is definitely divided? The Council for Research Excellence (CRE) just…
Op-Ed: How Phone Numbers Can Transform Your Marketing Attribution Efforts
The following is a guest contributed post from Bayan Towfiq, CEO & Founder of Flowroute. The rise of digital marketing…
Smartphones Are Toughest Monetization Nut to Crack
It’s hard enough to monetize across all the screens and devices people now access. The toughest nut to crack? Probably…
Global Smartphone Shipments Log New Record
According to a new report from IDC, the worldwide smartphone market reached an unprecedented feat last quarter. In the second…
AirDock Makers Chronicle The Evolution of Mobile Phones
Last year, MMW chronicled what was, technically, the 40th birthday of the cellphone. Four decades ago, a man name Martin…
FCC Dishing Out Fine in Response to Political Mobile Robocalls
Ahead of the weekend, the Federal Communications Commission confirmed plans to fine Dialing Services, LLC $2.9 million for allegedly making…
Mobile Means Consumers Are Never Disconnected
A recent online survey by Respondi found that nearly half of all American consumers say they are now connected to…
China's Smartphone Market Finally Cools
The white-hot growth of China’s smartphone market has finally cooled to red-hot levels. Following nine consecutive quarters of what IDC…
For Mobile Marketing to Succeed on Smartwatches, Apple Must Get Involved
Last week at the 2014 International Consumer Electronics Show in Las Vegas, all eyes were on the product category that…