Netsertive and Borrell Associates Look to Shift Mobile Marketing Into Gear
This week, Netsertive — a digital marketing intelligence company — released what it calls “Kick Automotive Co-Op Into High Gear:…
borrell associates
Read More
Small Business Owners Embracing Digital Advertising at an Escalating Pace
A recent report by local marketing research firm Borrell Associates found that most small business owners rely on some form…
80% of Small and Medium Sized Businesses Will Invest in Mobile Marketing This year
By the end of 2011, approximately eight in ten small and medium-sized businesses in the United States will pony up…
Borrell Associates Debuts “Mobitrove” To Track Market-by-Market Mobile Advertising Spend
Local advertising research firm Borrell Associates has launched an interesting new tool called “Mobitrove” which tracks mobile advertising spend on…
Research: Mobile Proximity Marketing To Reach $750M By 2011 And Nearly $6B By 2015
There’s long been debate over the concept of “proximity” in terms of marketing, but a new report out by Borrell…