Report: Mobile Surpasses Print in terms of Time Spent, but Ad Dollars Aren’t Following
According to digital measurement firm eMarketer, the time consumers spend on mobile devices has surpasses that of print media for…
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eMarketer: US Mobile Advertising Spend to Grow 47 Percent in 2012, Reaching $1.8B
New forecasts out from eMarketer peg mobile advertising spend in 2012 at $1.8B, growing a healthy 47% during the year….
European Mobile Advertising Market to Reach $1.03B by 2014, Just $264M by Year’s End
According to UK-based research firm mobileSQUARED, the market for mobile advertising in Europe is set to reach the $1B mark…
Survey: “Low ROI” Cited As Main Reason For Not Increasing Mobile Advertising Spend
In a new survey conducted by Relevancy Group on behalf of Pontiflex, it was found that a large majority of…
Global Mobile Advertising Spend Grows 38% In Q1 2011, Spain Sees 225% Boost
According to a new report published by BuzzCity, global mobile advertising usage grew by over 38% during the first quarter…
Mobile Advertising Spend To Reach $3.3B In 2011, Growing To $20.6B In 2015
New research out from Gartner estimates total spend on mobile advertising will reach $3.3 billion in 2011, growing to over…
Borrell Associates Debuts “Mobitrove” To Track Market-by-Market Mobile Advertising Spend
Local advertising research firm Borrell Associates has launched an interesting new tool called “Mobitrove” which tracks mobile advertising spend on…