Smartphone Owners Not Realizing The Full Potential
As apps multiply and speeds increase, mobile users snap up smartphones — but realize only a fraction of their potential, the study suggests.
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Early iPad Ads Showing Above Average Engagement, Interaction Times
In a press release issued this morning, textPlus, PointRoll and AdMarvel detailed early campaign metrics from ads served on the iPad, showing high levels of engagement and long interactions times compared to traditional mobile ads.
iPhone 4 Wows Audience at 2010 WWDC
As expected, Jobs showed up to show off the new iPhone Monday morning at the company’s annual Worldwide Developers Conference in San Francisco.
Location Craze Continues, But At What Cost?
In an interesting article in the New York Times yesterday, the topic of geolocation and its inclusion in everyday mobile apps outside the buzz-filled realm of startups…
Google Puts App Store Links in Mobile Search Results
Google has decided to include App Store results in its mobile search page, a move that will enable users to more easily find and download their desired iPhone or iPod touch applications…
2010 MMA Forum Boasts Impressive Panel
The Mobile Marketing Association announced Wednesday an august panel of speakers lined up for the group’s 2010 MMA Forum in New York. The event is scheduled to be held at the Waldorf Astoria on June 8th and 9th…
Yahoo Fails At Buying Foursquare, Picks Up Asian Version Instead
It’s been widely reported that Yahoo has long had its sights set on Foursquare, but after failing to negotiate effectively, the company has picked up the next best thing- Jakarta, Indonesia-based Koprol…
FTC Approves Google’s Acquisition Of AdMob
After intense on-going scrutiny, FTC announced today the approval of Google’s $750M acquisition of AdMob, concluding it’s “unlikely to harm competition in the emerging market for mobile advertising networks.”
Google TV is on The Way
It’s been formally announced that Google is teaming with Intel and Sony to create Google TV, a bold effort to integrate its Android software into TVs, Blu-ray players, and a Google TV-top box simply called a “Buddy Box….”
Booyah’s MyTown App Continues Push, Becomes First To Access Google Places API For Valuable Location Data
Booyah’s MyTown, fresh off its $20M round of funding, announced yesterday at Google I/O that its partnered with the search giant to access its newly minted…