Symbian, Feature Phones Lead Mobile Ad CTR, 3X Higher Than iPhone
While the iPhone and Android platforms seem to garner all the attention in terms of mobile advertising these days, it’s the Symbian platform and feature phones in general…
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U.S Mobile Data Exploding, Revenues Top $12.5B In Q1, Verizon Now World’s Largest Mobile Data Operator
Need more proof that the world is increasingly connecting to the internet via mobile devices? Enter a new report published by Chetan Sharma today that indicates…
Mobile Internet Content Coalition (MICC) Goes Head To Head With FCC
Access to the mobile Web differs greatly from access to the traditional Web. Where a user can access the Wired…
Digital Ad Spend to Surpass Print in 2010 for First Time
For the first time ever, advertisers will spend more on digital than print, according to a new study by Outsell…
Books Now Outnumber Games in The App Store
It’s a headline that will certainly inspire more than just a few double-takes. But the reports are, indeed, true. There…
67% Of The World’s Population Are Mobile Subscribers
A new report published yesterday by the UN indicates that 67% of the world’s population, or two-thirds total, are mobile…
TextMagic, Mobile Marketing for the Blind?
When thinking of SMS messaging, you probably don’t think of its usefulness for the blind. But that kind of thinking…
Mobile World Congress Overview – Day Three Recap
Day three at Mobile World Congress saw the launch of location-based ads (LBA) for CloudMade’s map-based platform for mobile apps…
Mobile World Congress Overview – Day Two Recap
Day two at Mobile World Congress saw the launch of “Ping” from a startup called SEVEN, which aims to bring…
Mobile World Congress Overview – Day One Recap
As part of our continued coverage of this year’s Mobile World Congress (MWC), we’re taking the opportunity to recap the…