Mindshare Archives - Mobile Marketing Watch https://mobilemarketingwatch.com/tag/mindshare/ Wed, 16 Dec 2015 13:45:37 +0000 en-US hourly 1 https://mobilemarketingwatch.com/wp-content/uploads/2023/10/cropped-MMW_LOGO__3_-removebg-preview-32x32.png Mindshare Archives - Mobile Marketing Watch https://mobilemarketingwatch.com/tag/mindshare/ 32 32 Mindshare Wraps Up 2015 on Top Across All Major Awards https://mobilemarketingwatch.com/mindshare-wraps-up-2015-on-top-across-all-major-awards/ Wed, 16 Dec 2015 13:45:37 +0000 http://mobilemarketingwatch.com/?p=52982 Mindshare, a global media agency network that is part of WPP, has ended the year with the “top awards” across the most respected awards ceremonies globally. It’s a pretty impressive list, and one worth sharing for the inspiration of others striving to join these elite ranks in 2016. According to a statement provided to MMW,...

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Mindshare Wraps Up 2015 on Top Across All Major AwardsMindshare, a global media agency network that is part of WPP, has ended the year with the “top awards” across the most respected awards ceremonies globally.

It’s a pretty impressive list, and one worth sharing for the inspiration of others striving to join these elite ranks in 2016.

According to a statement provided to MMW, the agency’s 2015 roll call of success includes:

  • Media Agency of the Year – Cristal Festival
  • Media Network of the Year – Campaign Asia Pacific
  • China, India, South Asia, Rest of South Asia, South East Asia, Indonesia & Singapore Media Agency of the Year – Campaign Asia Pacific
  • Global, APAC and EMEA Mobile Agency of the Year – MMA SMARTIES
  • UK, China, India and Indonesia Mobile Agency of the Year – MMA SMARTIES
  • Media Lions Grand Prix [Y&R Team Red Istanbul] – Cannes Festival of Creativity
  • Gold and Silver Media Lions – Cannes Festival of Creativity [Nike & Dove]
  • 2 x Global EFFIE Winners [Jaguar & Nike]
  • Agency Network of the Year – Festival of Media MENA
  • Agency Network of the Year – Cristal MENA
  • Agency of the Year – EMVIES (India)
  • Agency of the Year – MADDIES (India)
  • Agency of the Year – Big Bang Awards (India)
  • Digital Agency of the Year – Afaqs Digital Awards (India)
  • 2 x AdWeek Media Plan of the Year (US)
  • Social Agency of the Year – Mediapost (US)
  • Agency of the Year – Felis Awards (Turkey)
  • Grand Prix – Media Federation Australia Awards

“We work in agencies because we want to create new things for our clients, it’s great that in 2015 our clients and the industry recognized our work with one of the best years in our history,” says Nick Emery, Global CEO at Mindshare.

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Trio Brings Mobile Rich Media to Social Media’s Biggest Players https://mobilemarketingwatch.com/trio-brings-mobile-rich-media-to-social-medias-biggest-players/ Tue, 12 Feb 2013 02:09:05 +0000 http://www.mobilemarketingwatch.com/?p=29182 Celtra is touting an innovative social mobile rich media campaign with strategic partner Mindshare and gaming industry giant Capcom. For several days now a healthy buzz has lingered around the launch of the campaign, which supposedly delivers an “engaging, entertaining brand story using mobile rich media” combined with the broad reach of Twitter and Facebook...

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Celtra is touting an innovative social mobile rich media campaign with strategic partner Mindshare and gaming industry giant Capcom.

For several days now a healthy buzz has lingered around the launch of the campaign, which supposedly delivers an “engaging, entertaining brand story using mobile rich media” combined with the broad reach of Twitter and Facebook news feeds.

The campaign, built for Capcom’s new game, Devil May Cry (DmC), marks Celtra’s first mobile rich media execution for Twitter & first combined social rich media campaign using both Facebook & Twitter platforms. The campaign aims to connect with gamers right where they live – on their mobile platforms & in their social feeds.

“As a pioneer in the gaming industry, we’re constantly looking for new and unique ways to reach and engage our audience,” explained Craig Brown, UK Product Manager at Capcom.

It looks like a “new and engaging” way was definitively found in this latest effort. So what does it all mean for interested brands?

“Celtra’s multiscreen functionality means brands don’t have to worry about the complexity of delivering a beautiful user experience to any device. We work on any smartphone, iPad and supported desktop browsers,” says Jonathan Milne, a general manager with Celtra. “The success of this combined Twitter and Facebook rich media campaign means brands now really enjoy the network effect benefits of targeting and quickly converting a much broader audience by becoming part of their trusted social circles.”

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