OpenX Goes Mobile-First With New Ad Exchange
OpenX Technologies recently unveiled Native O|X. Last week at Mobile World Congress, the digital advertising powerhouse officially introduced what it’s…
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Inside Industry Spending on Mobile, Digital Marketing
By 2017, the investment in digital marketing will be at epic all-time highs. In the Unites states, the growth of…
FTC Not Relenting in Native Ad Witch Hunt
Adweek recently connected with Jessica Rich, Director of the Federal Trade Commission’s consumer protection bureau. In a new interview published…
SEGA Playing with New Mobile Ad Partner
NativeX, a native advertising platform for mobile games, has struck a new deal with venerable video gaming brand SEGA. Through…
All Eyes on FTC Ahead of Native Ad Workshop
At the beginning of December, the Federal Trade Commission plans to hold a native advertising workshop to discuss the format…
TechCrunch: Groundbreaking Native Advertising Platform Coming to Mobile
This afternoon, TechCrunch was the first to report exclusive details of a new partnership that will deliver the world’s first…
Native Advertising Summit Planned for Chicago
On Friday, native advertising company Sharethrough announced plans to host the third iteration of the Native Advertising Summit this fall…