Can Virtual Reality Help Brands Dodge Marketing Mistakes?
According to a new report from VRJournal, virtual reality may help brands avoid making big marketing mistakes. Ever bought the…
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New Report Explores Branding Success with Virtual Reality
On Tuesday, VRJournal covered a new eMarketer report that highlights and underscores the power of virtual reality for branding and…
Advertisers Are in for a (Virtual) Reality Check on Marketing’s Hottest Opportunity
According to a new report from Warc, new developments in Virtual Reality — and Augmented Reality — will offer exciting…
Virtual Reality Comes to Cross-Screen Ad Campaigns
According to a new report from VRJournal, VideoAmp and Immersv have just teamed up for a development that could boost…
Immersv VR Platform Takes Marketing to the Next Level
Mobile Advertising Watch confirmed this week that a recent virtual reality (VR) campaign for the Hawaii Tourism Authority resulted in…
Which Emerging Mobile App Segment is Set for Massive Gains?
Technavio says in a new report that the global mobile augment and virtual reality apps market is set for staggeringly…
Tech Innovators Head to NASDAQ Friday
VRJournal was first to report this week that Momentum — producers of VRevolution (a conference and event for business leaders…
Nielsen and Airpush Explore Effectiveness of Virtual Reality Ads
Airpush, a prominent global mobile advertising company and virtual reality advertising pioneer, has just released the world’s first virtual reality…
Virtual Reality Advertising: The Power and Potential Are Obvious
The following is a guest contributed post from Michael Brock of VRJounal.com. From Pepsi pushing Mountain Dew through virtual reality,…
Time Rolls Out Multi-Platform Virtual Reality Brand
This week, LIFE VR, Time Inc.’s dedicated virtual reality platform, has officially launched. The platform, as our friends at VRJournal…