The Intangibility of Digital ROI is its Biggest Challenge
The bottom line of marketing has always been simply this; what’s the return on investment or ROI? Before the digital…
Social media marketing
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Fusion 360: Employees Integral to Social Media Marketing Mix
Are employees an untapped resource for companies that want to broaden their outreach and boost the trust factor? Yes, yes,…
Facebook Boasts 30 Million Small Businesses with Active Pages
Sure, you visit Facebook to connect with far-flung family and classmates from college, but there are others who want to…
Is There a Science Behind Social Media Marketing Success?
Social media marketers are gaining new insight into what inspires people to follow brands on Twitter. Thanks to the helpful…
Infographic: Your Guide to the Perfect Social Media Post
Making a splash on social media with or for your business involves more – much more – than haphazardly dashing…
Social Media Marketing Made Easy
Many business owners choose to manage their own social media marketing, but too often it ends up on the back…
U.S. Social Media Ad Revenues to Hit $15 Billion by 2018
BIA/Kelsey estimates in a new report shared with MMW this week that total U.S. social media advertising revenues will grow…
The Social Media Buzz Words Can Boost Your Content Marketing
It goes without saying that certain words hold more power over our decision making process than others. In the world…
Here's What Happened in Mobile Marketing This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following…
Laying Down the Laws of Social Media Marketing
Social media platforms can be, without question, some of the most effective resources in your digital marketing arsenal… but only…