Study Shows Strongest Brand Loyalty on Facebook
Wouldn’t it be fascinating to learn which brands have the most loyal fans on Facebook? On Wednesday, we gained some…
Social media marketing
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Mobile Marketing: The Real Winner of SuperBowl XLVII
For some interested spectators, the real winners and losers of SuperBowl XLVII had nothing to do with either the San…
Infographic: The Rise and Fall of Advertising Media
The folks over at Microsoft Tag just published an interesting infographic that details the “rise and fall of advertising media,”…
Rutgers University to Offer Classes on Mobile Marketing, Social Media Marketing and Web Analytics
Calling the courses “ideal for professionals who want to explore Rutgers Center for Management Development Mini-MBA Program,” the venerable New…
Facebook, Social Media Marketers to Enjoy The Benefits of Nielsen Ratings
As reported in Wednesday morning’s Wall Street Journal, Facebook Inc. is getting its own ratings systems. In a move that…
Blue Calypso Averages 325% CTR And 21% Intent To Purchase Since Launching In March
Multi-channel marketing platform provider Blue Calypso has come out with some pretty impressive metrics following their launch at SXSW in…
Twitter Pegged to Help Provoke the Biggest Pay-Per-View Buyrate in Entertainment History
A free social media platform could very well spark the biggest pay-per-view buyrate in entertainment history, some media analysts predict….
TextualAds Raises Seed Round For Facebook-Based SMS Mobile Marketing Platform
TextualAds is an interesting startup with the aim of combining the power of SMS marketing with the targeting capabilities of…
Report: Mobile Search Advertising In 2011 Is All About Social Integration
A new survey from digital agency Covario shows the integration of search with social media to be the number one…
Infographic: Mobile Combined With Email & Social Media To Create “Marketing Trifecta”
We love infographics around here, and luckily there’s been an influx recently in relation to the mobile marketing industry. We…