To celebrate, they will serve up an “exclusive offer for iPhone X customers.” According to a provided media release, US Mobile wants to be the carrier of choice for all iPhone X users.

Ahmed Khattak, CEO and Founder: “The iPhone X is the most anticipated phone in a decade, and that’s why we are offering $200 back for anyone who brings their iPhone X to our new Super LTE network and we won’t ask you to trade in your existing device. We have the best network and plans for the new iPhone X and we want to prove it”, said Khattak.

Khattak continued: “The new Super LTE network is a fantastic addition to our GSM network as we have always strived to be able to serve any kind of user, no matter device, user habits or geographical location. By partnering with the two top networks in America – we can”.

Along with the new network, US Mobile is launching some unique unlimited data plans giving customers control of their data speed, and pay less if they don’t need “blazing fast data.”

To learn more, click here.

The post US Mobile Goes Big With Its Expanding Wireless Service appeared first on Mobile Marketing Watch.

More than half of smartphone users surveyed for the 2016 Accenture Screenager Report are dissatisfied with their mobile experience and are ready to switch mobile providers.

The report in question comes to us via Accenture.

The 2016 Accenture Screenager Report is derived from data collected in Accenture’s 2016 Digital Consumer Survey, the company’s latest annual research report that investigates the attitudes, behaviors and top trends of consumers adopting and using mobile smart devices and related services. The study found that despite the widespread ownership and use of smartphones – with 80 percent of consumers surveyed now owning a device, up from 26 percent in 2012 – the majority of smartphone owners are unhappy with their mobile service.

Specifically:

• 60 percent are dissatisfied with their connectivity and experience and would switch providers;
• 62 percent are concerned about the security of financial transactions;
• 47 percent are concerned about privacy and security; and
• 83 percent are unhappy with mobile advertising interfering with their experience.

“Mixed data on consumer satisfaction coupled with flat growth in smart devices could be seen as a threat, but forward-looking providers will see an opportunity as consumers’ digital appetite has never been greater,” said Marco Vernocchi, global digital lead of Accenture’s Communications, Media & Technology operating group. “The key is delivering new, high-quality, multi-device and multi-channel experiences that meet the consumer’s expectations immediately. This requires smart, user-centric design that is guided by consumer insights gained through integrated analytics and supported with the connectivity, security and privacy consumers expect.”

The post Report: Smartphone Users Surveyed Unhappy with Service appeared first on Mobile Marketing Watch.

On Tuesday, T-Mobile officially announced Binge On —  a move that comes in direct response Americans’ “surging demand for mobile entertainment.”

Beginning this Sunday, November 15, T-Mobile customers that are viewers and subscribers of HBO, Hulu, Netflix, Showtime, Sling TV, Starz and more—with more streaming services on the way— can stream mobile video without ever burning up their high-speed data plan.

This new offering is available to all current and new Simple Choice customers on qualifying plans.

T-Mobile says that there’s no additional cost to enjoy this so-called “binge on” capability.

So far, even with stated plans to add more to the mix over time, T-Mobile also announced 24 partners with Binge O. They include Netflix, HBO, Hulu, Sling TV, ESPN, Showtime, Starz, Vevo, Vessel, Univision Deportes, MLB TV, Fox Sports, NBC Sports, Crackle, Vudu and T-Mobile TV.

The post T-Mobile Wants Mobile Video Junkies to ‘Binge On’ appeared first on Mobile Marketing Watch.

Cable companies are under duress as more and more customers either cut television packages due to cost … or just decide that they’d rather use mobile, anyway.

Verizon Communications knows this. And the company hopes to lure millennials into streaming live and on-demand television via their smartphones.

“The telecommunications company plans to announce this week the start of a free, ad-supported mobile streaming service called Go90, a reference to the behavior of rotating a phone to watch videos in landscape mode,” reports The New York Times. “Aimed at 18- to 34-year-olds, the service will be available to all users, regardless of whether or not they are Verizon customers.”

The plan builds on a wise observation by Verizon’s president of product innovation and new business Marni Walden: “Seventy percent of this group view on mobile first; that’s an enormous opportunity.”

“Executives made a conscious decision not to include the word Verizon when choosing a name for the new service, in part to appeal to as broad an audience as possible,” according to the same report. “That is important as Verizon seeks to bolster its mobile ad business and deliver to advertisers big audiences that watch premium content. Go90 also could serve as a marketing tool to attract new customers to Verizon’s wireless service.”

Reportedly, Go90 will offer an amalgam of live events, prime-time television, and original web series.

“Rather than the inventory of entire networks, included are popular shows from Comedy Central, Food Network, ESPN, NFL Network, and Discovery, as well as popular online series from AwesomenessTV, Vice, Tastemade, and Machinima,” notes the NYT. “Go90 will also feature National Football League games and live concerts.”

Word is that, though the offering will be a mobile-first product, execs think streaming options could work on traditional televisions, too.

The cord cutting is getting severe and something needs to change. If advertising is moving to mobile, why shouldn’t television?

The post Calling All Cord-Cutters: Verizon Plans Appeal for Millennials to Watch TV and Movies on Mobile appeared first on Mobile Marketing Watch.

GIV Mobile now offers five “fast and affordable plans” that are billed as being reliable options for families. It is also the first wireless service to donate 8% of every customer’s monthly plan to charity, on a BLU Advance 4.0 Android Smartphone.

The BLU Advance 4.0 is an entry-level Android smartphone with a 5 megapixel camera, vibrant 4″ touch display and 4 GB of internal storage. Customers are given the option to select up to three charity organizations to receive 8% of their monthly plan amount. GIV partners with a number of charities ranging from Alzheimer’s Association to American Forests.

GIV Mobile’s five unlimited plans now include:

• $20/month Unlimited Talk and Text – talk, text, International text and 250 MB of 3G/4G data
• $25/month Unlimited Everything – talk, text, MMS, International text and web (unlimited 2G speeds)
• $30/month Unlimited Everything – talk, text, MMS, International text and web (first 1 GB up to 4G LTE speeds)
• $40/month Unlimited Everything – talk, text, MMS, International text and web (first 2 GB up to 4G LTE speeds)
• $60/month Unlimited Everything – talk, text, MMS, International text and web (first 10 GB up to 4G LTE speeds)

For more information about GIV Mobile’s unlimited wireless plans, click here.

The post GIV Mobile Touts Philanthropic BLU Advance 4.0 Android Smartphone appeared first on Mobile Marketing Watch.

Google, sources say, wants to sell wireless service “directly to consumers,” an effort that inspired the deals being secured with the aforementioned carriers.

If successful, the move will likely “prod the wireless industry to cut prices and improve speeds,” according to sources speaking with the WSJ.

It isn’t clear how widely the Internet search giant plans to offer wireless service, how much it will cost or when it will go on sale. Google might start small by limiting the new service to certain U.S. cities or to users of its Google Fiber broadband Internet service.

Nonetheless, as the report suggests, this development is the biggest sign yet that Google is eager to broaden the range of services it offers.

The post Google Working on Wireless Deals with Sprint, T-Mobile appeared first on Mobile Marketing Watch.

In short, the coverage at work is poor, coverage elsewhere will likely be sought.

The YouGov research commissioned by SpiderCloud Wireless indicates that consumers are sending a strong message to mobile operators that cellular coverage is as important at work as it is as home.

38% of all consumers surveyed said they would switch mobile operators to achieve better coverage and reception inside their office buildings, while an additional 36% were on the fence.

“Both consumers and IT decision makers share the common pain point when faced with poor cellular coverage at work. Today’s workforce is a mobile connected workforce,” says Ronny Haraldsvik, CMO of SpiderCloud Wireless. “The YouGov research findings from 2014 and 2013 show consistent feedback: reliable mobile coverage and capacity indoors is a critical need for today’s enterprise customers.”

More information about the survey’s findings will be available later today from SpiderCloud.

The post YouGov survey: Mobile Operators Better Get to Work appeared first on Mobile Marketing Watch.

The carrier, we’re happy to report, has managed to identify the source of the problem and stop it in its tracks.

The problem seemed to rear its ugly head towards the end of last month, and over the past couple of weeks. There are several entries on T-Mobile support pages explaining the issue, with multiple commenters suffering. If you have been receiving more Spam recently, be assured, you are not the only one.

Over the weekend, Tmo News shared a statement from T-Mobile that has since put many more minds at ease.

“Our teams have now identified and blocked the sources of the unwanted text messages,” the statement reads. ” We apologize to any customers who may have been inconvenienced.”

So what was the underlying issue? According to the same report, the majority of spam messages may have been little more than just a “miscommunication between T-Mobile’s SMS/Email gateway.” In short, there was an issue with tmomail.com — an issue that has been resolved.

The post T-Mobile Topples Recent SMS Spam Distribution appeared first on Mobile Marketing Watch.

You may be in luck this time around.

Apple, we’re told, is following the lead of other major hardware makers and wireless carriers by helping to make it easier than ever to buy a new iPhone and pay it off over time.

“Apple on Thursday quietly added a new payment option to its online storefront, giving AT&T subscribers who are in the market for a new iPhone the ability to make their purchase using installments through the carrier’s AT&T Next program,” AppleInsider reports.

Expected to be applicable to iPhone 6 purchases, AT&T customers will likely have an option to pay for their new iPhone over a 12-18 month period.

“With AT&T Next, customers can get the newest smartphone or tablet every year with no down payment,” says AT&T Mobility CEO Ralph de la Vega. “That’s hard to beat, and it’s an incredible value for customers who want the latest and greatest every year.”

The post iPhone 6 May Be Available Through AT&T Payment Plan appeared first on Mobile Marketing Watch.

On Thursday, the carrier reported earnings for the second quarter of 2014, confirming profit of $391 million.

All told, it pleasantly caught analysts and investors off guard.

“We have completely reversed T-Mobile’s trajectory and started a revolution that is changing the rules in wireless,” says CEO John Legere. “Now — with more than 50 million customers, 1.5 million customers added this quarter and five quarters in a row of over 1 million net new customers — we are proud to be the fastest-growing wireless company in America.”

Following the launch of its “Un-carrier” strategy last year, T-Mobile has benefited immeasurably from its innovations in the wireless industry, including No Annual Service Contracts, equipment installment plans, the JUMP! device upgrade program, free international data roaming, and lifetime free data allowances for tablets.

T-Mobile expects to add 3.5 million postpaid subscribers for 2014.

The post T-Mobile Makes Impressive Gains appeared first on Mobile Marketing Watch.