Exclusive: First Time Super Bowl Advertiser Hits and Misses
On Thursday, MMW was given an exclusive first look at a new infographic from the team at Fluent, an ad…
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It’s a Sell Out! NBC Celebrates Victory for Super Bowl Ad Success, Says 15 First-Time Advertisers Joined Pile-On
NBC has done it. Though inking 30 second ad deals for a cool $4.5 million a pop couldn’t have been…
Super Bowl XLIX Brings Out Creative App Marketing
There’s nothing like the Super Bowl to bring out the utmost in marketing creativity. Noolkol, a technology startup, has just…
Forget Black Friday! Digital Marketers Have Already Moved on to Superbowl XLIX
There’s still a lot of Halloween candy in the house — and the holiday tree isn’t even up — but…
MMW Op-Ed: Super Bowl XLVIII Changes the Mobile Ad Space
The following is a guest contributed post from Matthijs Keij, Co-founder & CEO of FlxOne. The Big Game is history…
Apple Goes Fully Mobile for New Ad
On Sunday, as millions of Americans were soaking in the Super Bowl ads that went for a reported $4 million…
Why Digital Advertisers May Want to Revisit The Icons of the 80's
The Broncos weren’t the only ones to get manhandled during the Super Bowl last night. A number of commercials broadcast…
MMW Op-Ed: Big Game, Big Data, Big Opportunity
The following is a guest contributed post by Patrick Marrinan, VP of Sales at I.Predictus. Every year, the Super Bowl…
MMW Op-Ed: How ‘Second Screen’ Mentality Can Enhance Your Super Bowl Advertising
The following is a guest contributed post by Matthijs Keij, Co-founder and CEO of FlxOne. Gone are the days of…
Mobile Video Shares Are The New Yardstick for Top Super Bowl Commercials
Last year’s Super Bowl video ads attracted almost twice as many shares online as the previous year. And 2014’s commercial…