In the rapidly expanding world of digital marketing, it’s hard to be the “first” to do anything, but Absolutdata, a data analytics firm, managed to pull off a first of its own in recent days.
The company tells MMW that it has just released the NAVIK Converter, a product that helps Software-as-a-Service (SaaS) companies turn free and trial users into paid subscribers.
According to details shared, the first ‘Decision Engineering’ product from Absolutdata is NAVIK Converter, which identifies users who are primed for conversion and recommends how and when to target them with marketing messages and/or product changes.
The innovators behind the platform say that in testing, the NAVIK Converter has raised conversion rates by as much as 30% without any increase in marketing spend.
“SaaS companies struggle with free to paid conversions even though their business model relies entirely on making it happen,” says Dr. Anil Kaul, CEO of Absolutdata. “Data can be an effective tool, but only when wielded with precision. Absolutdata recognized that the solution is in asking the right questions and following the thought to the end, and not in getting tangled up in data and modeling techniques alone.”
To check out NAVIK Converter, click here.
