5 Ways Healthcare Brands Are Effectively Using Location-Based Marketing
In the early days of digital marketing, reaching local healthcare consumers wasn’t always easy. Fortunately, it’s become easier in recent…
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inMarket Location Data Hits Programmatic Trading Desks
A respected leader in the beacon proximity market, inMarket this week announced some big news more than seven years in…
Advertising Made More Effective With the Right Kind of Data, New Partners Say
MMW learned this week that location intelligence company Cuebiq has partnered with GasBuddy, a technology company “changing the way consumers…
Technavio Touts Top Emerging Trends Impacting the U.S. LBS Market
Technavio’s latest report on the location-based services (LBS) market in the US provides what the company calls an analysis of…
Location, Location, Location: Swrve and Plot Projects Team Up to Nail Location-Based Targeting for Mobile
Location-based targeting is a market that’s heating up, as more companies introduce tech to capture the growing mobile audience. Now…
Webinar to Offer New Perspective on Location Technology
Mark your calendars. On June 16th, the team at PlaceIQ along with the folks at the MMA will present a…
Multi Location Businesses Have No Choice But to Go Mobile with Ad Dollars
If you run a company with multiple locations and have yet to utilize location based mobile advertising, your businesses are…
Location is Everything: Google Losing Yet Another Market to Apple
Location, location, location. That’s more than just the mantra of the real estate industry. It’s also the focus of modern…
Third Generation May Be the Best Generation of LBS
The LBS market continues to “grow strongly” according to the latest industry reports, and with the arrival of always-on ubiquitous…
Mobile Marketers: Are You Near Me Now?
It was more than a decade ago that the ubiquitous phrase “Can you hear me now?” invaded American consciousness. Back…