NASCAR: Start Your Engines for In-App Loyalty Program
This week, the team at SessionM — a consumer loyalty and engagement platform — announced its partnership with NASCAR Digital…
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Social Media to Drive Nascar in 2012
It’s been a rough couple of years for Nascar. Hindered by slumping television ratings and a reduction of core audience…
Hipcricket Has The Need for Speed in New Mobile Partnership
Mobile marketing and advertising provider Hipcricket has announced a new partnership with Speedway Motorsports, Inc.’s venerable racing facility, Texas Motor…
Proximity Marketing Tested @ Nascar Events
Fans that attended last weekend’s Coke Zero 400 at Daytona were greeted with a unique form of marketing and interaction…