mRELEVANCE Planning August Mobile Marketing Webinar
This week, registration opened for “Mobile Marketing: How to Attract Buyers Using Smart Technology,” a new webinar scheduled to take…
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Understanding the Behavior of Mobile Device Consumers
As the use of smartphones becomes more and more widespread, so does the need for companies to know how to…
Video: Why Should You Make Mobile Mandatory in Your Marketing?
The Interactive Advertising Bureau UK has published a new video featuring a series of interviews with key speakers from Mobile…
AT&T, Scanbuy Partner for Expanded QR Code Platform
AT&T Mobility announced a new partnership on Monday with Scanbuy. The coupling will enable the freshly-minted partners to introduce new…
Millennial Media Dives Into Mobile Advertising in Entertainment
On Thursday morning, Millennial Media published it’s latest Mobile Intel Series report, which takes a deep dive on mobile advertising…
Innovation is Relative. Don’t Let it Move your Business Backwards
The following is a guest post by Greg Hickman, a mobile marketing consultant and founder of MobileMixed.com. Have you ever been…
Mobile Marketing Giant Hipcricket Sees Huge Campaign Growth
Hipcricket – the mobile marketing and advertising subsidiary of Augme Technologies – said Monday that it has reached a new…
The Mobile User and Mobile Marketers: Miles Apart
The following is a guest post by Jason Wells, the CEO of ContactPoint. The executive summary of this year’s Chief…
Chiquita Goes ‘Bananas’ for Mobile Engagement
It’s a name we all know and repeatedly turn to: Chiquita Brands. The provider of “fresh and healthy food products”…
MMA Trumpets Last Call for ‘Smarties’ 2012 Submissions
The clock is ticking… and quickly. Per the Mobile Marketing Association’s announcement via email blast Tuesday morning, less than one…