Oath President of Advertising Shares 2018 Predictions
The following is a guest contributed post from Tim Mahlman – President of Advertising and Publisher Strategy, Oath. It’s time…
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Talkspace’s Messaging Therapy Tapped By Magellan Health
Our sister site MHW reported this week that Magellan Health, Inc. has announced a collaboration with Talkspace, the global leader…
RCS Messaging: What Do We Do With It?
The following is a guest contributed post from Steve Murphy, CIO of 3Cinteractive. It’s definitely no secret that the word…
eRetailers: Text Consumers or Risk Irrelevancy in 2017
Currently 71% of online retailers are not addressing consumer communication preferences, according to OpenMarket research which polled 100 US-based e-tailers….
OPINION: Person-to-Person Messaging is the Future of Mobile Communication
The following is a guest contributed post from Roddy Lindsay, CEO and co-founder of Hustle. In the 2016 election cycle,…
Study: Texting is the Most Preferred Channel for Two-Way Business-to- Millennial Communications
Ahead of the weekend, MMW was briefed by the team at OpenMarket, a leader in enterprise mobile engagement, about the…
Leanplum Data Science Report Unveils Valuable New Insights
On Wednesday, MMW was made privy to a new data science report from Leanplum, a leader in integrated mobile marketing….
INFOGRAPHIC: Millennials Would Rather Lose the Ability to Call than Text
In what should come as a big surprise to absolutely no one, a new study shows that Millennials would rather…
DialogTech Launches SpamSentry for Businesses to Block Spam Calls
DialogTech , provider of the only end-to-end call attribution and conversion platform for “data-driven marketers,” has just announced the release…
Ad Agency Pleas for Supreme Court to Dismiss Class-Action Over Navy Campaign Text Ads
The Supreme Court will hear arguments this week on a case featuring plaintiff and Illinois resident Jose Gomez, who was…