Smaato & Symbian Team For SDK To Give Developers Access To Over 50 Ad Networks
This week during CTIA, Smaato and Symbian announced the Smaato “Open Mobile Advertising” (SOMA) SDK for Symbian, allowing mobile developers…
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Smaato Turns 5: Now Serves 16+ Billion Mobile Requests Per Month With 7K Publishers
Smaato recently reached an important milestone in the mobile advertising industry – it reached the five year mark. Celebrating its…
Symbian, Feature Phones Lead Mobile Ad CTR, 3X Higher Than iPhone
While the iPhone and Android platforms seem to garner all the attention in terms of mobile advertising these days, it’s the Symbian platform and feature phones in general…
Android Having CTR Problems? Dropped By 50% In March
Judging mobile OSs by CTR is most likely of little importance to most people, but for mobile advertisers it’s a…
Smaato Mobile Click-Through Report: Android Tops Apple
Smaato, a mobile-ad optimization startup, has released its latest “Mobile Advertising Metrics Report” for January, in which it compares leading…
Symbian Responds To Report That It’s Leading The Game In Mobile CTR
Last week, Smaato released a report detailing mobile click-rates for the varying mobile operating systems, in which Symbian was deemed…
Tracking Mobile Ad Click Rates: Symbian Rules
We see a new report, survey or prediction everyday it seems comparing the various mobile platforms and their performance, but…