Smartphone use in the Asia Pacific region “continues to grow at a pace on par with the rest of the world, with page-view volume on mobile websites and apps approaching global averages.”
That’s according to this week’s APAC State of Mobile Advertising report from Opera Mediaworks in partnership with the Mobile Marketing Association.
The findings in the report, we’re told, are based on Q2 2015 data from 400 million unique users on the Opera Mediaworks platform.
A report summary by MAW highlights the dominant popularity of Android across the APAC region.
“Another fact from the report worth noting is that mobile growth can largely be attributed to the rapid adoption of Android devices,” the report notes. “In the second quarter of 2015, the Android operating system took the no. 1 position in market share of impressions served to mobile devices, accounting for more than 60 percent of traffic in APAC and just shy of 70 percent in the P4 region.”
To learn more, check out the full report here.
