Technology Archives - Mobile Marketing Watch https://mobilemarketingwatch.com/tag/mobile-technology/ Mon, 05 Feb 2024 19:42:47 +0000 en-US hourly 1 https://mobilemarketingwatch.com/wp-content/uploads/2023/10/cropped-MMW_LOGO__3_-removebg-preview-32x32.png Technology Archives - Mobile Marketing Watch https://mobilemarketingwatch.com/tag/mobile-technology/ 32 32 Navigating the Initial Steps on How to Start Online Casino Business https://mobilemarketingwatch.com/navigating-the-initial-steps-on-how-to-start-online-casino-business/ Mon, 05 Feb 2024 19:42:46 +0000 https://mobilemarketingwatch.com/?p=84540 If you’ve ever dreamed of joining the dynamic world of online gaming, understanding how to start online casino business is your first roll of the dice. Before the neon lights of your virtual casino can allure players, significant groundwork must be laid. Diving in might seem as complex as a high-stakes game, but with the right guidance,...

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If you’ve ever dreamed of joining the dynamic world of online gaming, understanding how to start online casino business is your first roll of the dice. Before the neon lights of your virtual casino can allure players, significant groundwork must be laid. Diving in might seem as complex as a high-stakes game, but with the right guidance, anyone can bring the thrill of the casino to players around the globe.

Assessing the gaming landscape: Understanding the digital terrain

First things first, it’s vital to get a lay of the land. Researching existing online casino offerings and identifying what succeeds will serve as a blueprint for your proposal. Every architect knows that a solid foundation is key to any enduring structure. Similarly, understanding the market sets up your online casino for lasting success. By gauging what games excite players and which user experiences shoot to the top of the charts, you can craft a gaming platform that stands out in a crowded digital space.

Choosing the right technology: Evaluating mobile platforms and software

Your casino’s heart lies in its technology. The quest for a robust platform that can handle myriad games and a surge of users is akin to searching for the ace in the deck. Mobile compatibility is the dealer’s hand nowadays – if your site isn’t optimized for smartphones, you’re folding before the game even begins. Top-tier software that ensures seamless gameplay, arresting graphics and ironclad security will be the asset that pulls your business ahead of the pack.

Ensuring legal compliance: Navigating regulations and securing licenses

Every experienced gambler knows that understanding the rules of the game is critical. The same applies when figuring out how to start online casino business. Legal compliance cannot be an afterthought. From securing gambling licenses to understanding international law, every step must be dealt with with utmost caution and precision. Your online casino must be a safe bet for players who value legitimacy and trustworthiness, which starts with your adherence to regulations.

Creating a user-friendly experience: Focusing on mobile interface design

In today’s fast-paced world where users expect everything at their fingertips, an intuitive mobile interface isn’t just a nice-to-have – it’s a non-negotiable. Crafting a user experience that’s as seamless as a hot streak at the slots will ensure players keep returning. Easy navigation, quick load times and simple payment methods will make your online casino a favorite for both seasoned gamblers and curious newcomers. After all, when the interface is user-friendly, your players are more likely to stick around for the jackpot.

The revolution of casino gaming in your pocket

Gone are the days when you needed a plane ticket to Vegas to experience the thrill of the casino. Now, the adventure is right in your pocket. With the rise of mobile gaming, players can take a spin at the roulette wheel while waiting for their morning coffee or double down on a game of blackjack on their commute home. This convenience, paired with cutting-edge technology, has transformed every smartphone into a buzzing casino floor.

Embracing convenience: Casino gaming anytime, anywhere

The allure of tapping into a game at any moment has dramatically increased the scope of online gambling. A well-implemented mobile casino offers an unmatchable level of convenience. Imagine, the bright lights of the slots or the strategic glee of poker is no farther away than your back pocket. The key to capitalizing on this transformation is to combine accessibility with the full spectrum of the casino experience. As players can dive into a game whenever the mood strikes, your business stands a chance of rapid growth in an ever-expanding mobile market.

Optimizing for touchscreens: Adapting games for interactive mobile play

The tactile intimacy of touching a screen to place a virtual bet adds another dimension to the online casino experience. The shift from click to tap brings a sense of immediacy and engagement that was once exclusive to the physical realm of casino tables. Today’s developers are working tirelessly to ensure every shuffle, every deal and every spin feels as tangible on mobile devices as it is in a brick-and-mortar casino. This wizardry isn’t just technical; it’s the modern-day magic of the casino world.

Conclusion

So whether you’re a budding entrepreneur or a gaming enthusiast looking to turn passion into profit, knowing how to start online casino business is a game-changer. As the digital landscape transforms, the amalgamation of technology and user insight is reshaping not just online casinos but the entire gaming experience. By betting on the right tech, prioritizing user experience and playing by the rules, your online casino business can be a win-win for you and your future players.

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​​Apple’s Technology and Reasons Why It’s Superior https://mobilemarketingwatch.com/apples-technology-and-reasons-why-its-superior/ Mon, 22 Jan 2024 15:31:48 +0000 https://mobilemarketingwatch.com/?p=84531 Apple’s approach to technology is crucial to its perceived superiority. Apple controls its products’ hardware and software components unlike their certain rivals. The end effect of this thorough inspection is a smooth and optimal user experience. Energy-Saving Production Moreover, Apple places equal emphasis on energy efficiency in manufacturing individual components. Reducing energy consumption through process...

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Apple’s approach to technology is crucial to its perceived superiority. Apple controls its products’ hardware and software components unlike their certain rivals. The end effect of this thorough inspection is a smooth and optimal user experience.

Energy-Saving Production

Moreover, Apple places equal emphasis on energy efficiency in manufacturing individual components. Reducing energy consumption through process optimization in manufacturing leads to a more ecologically sustainable method of producing technology.

Energy Efficiency of Products

Apple prioritizes maintaining the energy efficiency of its products throughout its lives in addition to its production procedures. The company creates gadgets with energy-efficient features and components, extending battery life and reducing power usage.

Apple is dedicated to promoting energy efficiency in both its hardware and software. Frequent software upgrades frequently incorporate energy-saving device optimizations that improve performance. This strategy supports Apple’s environmental objectives while also helping users by prolonging the life of their devices.

Smooth Services and Ecosystem

Because Apple’s services are integrated, customers can quickly move between devices, making their digital experience seamless and harmonious. Users find integrating Apple devices into their daily lives simpler because of features like Handoff and Continuity, which also reinforce the relationships within the Apple ecosystem.

Services and Ecosystems

Beyond its hardware, Apple has developed a strong ecosystem. The App Store, Apple TV+, iCloud, and Apple Music are essential components of the Apple experience. This environment makes using Apple products more convenient for users and also makes them more addictive. Apple has refined the App Store to give users experience seamless gaming on their devices while accessing online MOBA games, online streaming such as Netflix, and, increasingly, online casinos tailored for all devices, especially iOS. This evolution introduces options to play without downloading apps from the App Store, catering to Apple users who are also casino enthusiasts. Specialized websites offer valuable insights into operators, covering compatibility, security, bonuses, legal details, and more for the year 2024. Through thorough testing and analysis, these sites have curated a selection of the finest casinos, aiding players in making well-informed choices aligned with their needs.

Taptic Engine with Haptic Feedback

Various Apple gadgets have the Taptic Engine built in, which responds to touch or interactions by giving consumers tactile sensations. This understated yet clever feature increases immersion and improves gadget interaction’s ease of use and engagement. Apple’s use of haptic feedback, which includes the exact sensation while using the trackpad and a soft tap of notification, is evidence of their dedication to perfecting the sensory experience.

Fluidity

The user interface of Apple devices is praised for being simple to use and seamless due to their intuitive movements and interactions. How these interactions are designed, whether swiping between apps, utilizing multi-touch gestures on trackpads, or using the Apple Pencil for accurate input on iPads, shows a thorough awareness of user behavior.

Remarkable Packaging and Branding

Apple products are expertly built to enhance the unwrapping experience and create exciting anticipation, all while being protected during transport. The packaging’s meticulous attention to detail highlights how high-end Apple items are.

Cut Down on Electronic Waste

Apple designs its products with a lifetime in mind, addressing a major environmental problem around electronic waste. The company wants to build long-lasting products that only break slowly over time, saving customers from buying new technology as often.

Supplier Accountability Scheme

Apple has implemented a Supplier Responsibility Programme because it understands its supply chain is important to environmental sustainability. Suppliers will be extensively supervised in this project to ensure high ecological requirements are met. Apple promotes a more sustainable and ethical supply chain by conducting audits and offering advice to suppliers to assist them in improving their environmental policies.

Innovations in Packaging

Apple considers the environmental impact of its packaging in addition to the product itself. This helps to maximize shipping efficiency, reducing the contents while keeping the products luxurious and modern.

International Retail Presence

Apple’s retail locations offer a dependable and first-rate shopping experience because they are positioned strategically in important international cities. In addition to being places of commerce, physical stores also function as centers of consumer interaction and education.

Quick and Accurate Software Updates

Apple can quickly and efficiently upgrade its entire product selection because it controls hardware and software. This strategy contributes to a better overall user experience by guaranteeing users have access to the newest features and security improvements.

Creative Advertising Campaigns

Apple is widely recognized for its innovative marketing strategies that transcend conventional advertising. The business frequently emphasizes narrative, stressing the emotional bond that consumers might have with their technology. Apple has a unique brand image that is shaped by catchy slogans, memorable product debuts, and eye-catching advertising.

Put Health and Well-Being First

Apple has increasingly emphasized the wellness and health aspects of its products. For example, heart rate tracking, ECG capability, and fitness tracking are all part of the health monitoring functions of the Apple Watch. Apple presents itself as a company that is concerned about its customers’ health by fusing technology and wellness.

Final Words

Apple sustains its leadership in innovation and unique position in the tech sector by consistently pursuing new opportunities. The company’s diverse strategy helps it stand out in the market, whether it is through marketing methods, R&D spending, or an emphasis on societal and environmental responsibilities.

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A New Era in Financial Technology: Fintech’s Ascent https://mobilemarketingwatch.com/a-new-era-in-financial-technology-fintechs-ascent/ Mon, 22 Jan 2024 15:29:30 +0000 https://mobilemarketingwatch.com/?p=84528 With its cutting-edge innovations, fintech has completely changed the financial environment and put traditional banking to the test. Fintech’s influence is extensive, ranging from the convenience of mobile banking to open finance efforts, digital payments, and equitable wealth management. This paper examines its transformative power and highlights the necessity for a well-balanced regulatory framework to...

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With its cutting-edge innovations, fintech has completely changed the financial environment and put traditional banking to the test. Fintech’s influence is extensive, ranging from the convenience of mobile banking to open finance efforts, digital payments, and equitable wealth management. This paper examines its transformative power and highlights the necessity for a well-balanced regulatory framework to maintain its beneficial effects and manage this dynamic financial force as it continues to evolve.

People now utilize their phones for convenient banking, the ease of use is a standout feature, allowing users to manage various financial tasks with just a few taps on their phones.

Also, the ideas behind open banking are moving very quickly. Open finance uses open data to make it safe for different banks to share customer data. All of these changes are making the money system better for everyone. These changes have greatly affected how financial services are offered and used, giving users and businesses new opportunities.

Fintech’s Disruption of Traditional Banking

Since fintech changes how banks work, it’s one of the main reasons for its growth. It was hard for standard banks to keep up with the fast changes’ customers wanted because they used old methods and had difficult structures. The new problems that fintech companies didn’t have to deal with meant they could move quickly and use cutting-edge technologies to create quick solutions focused on the customer.

Online banking, a key aspect of fintech, has revolutionized personal finance management. With user-friendly planning apps and seamless fund transfers, individuals now have enhanced control over their finances. In response to fintech’s focus on improving customer experience, traditional banks have adapted their services and systems. This shift has resulted in robust competition, ultimately benefiting customers in the long run.

The Rise of Digital Payments

It’s clear that fintech is on the rise since there are more ways to pay online. Increasingly, individuals do not require cash. This can be because of apps, electronic installments, and peer-to-peer installment frameworks. With a tap on their phones, individuals presently anticipate purchases to be fast, secure, and straightforward.

Cryptocurrencies are another portion of fintech. It takes off the typical managing an account framework open to assault. Individuals think that cryptocurrencies will be the next enormous thing since they are an alternative to standard fiat monetary forms that are free and open.

It’s exciting to note that these developments affect a number of businesses, including the gaming and gambling industry. Advanced security measures have been established by platforms such as VegasSlotsOnline to protect user data and financial activities. These platforms accept cryptocurrency payments, enabling gamers to remain anonymous. Players can now enjoy the safety of playing online casino games, and the site offers thousands of free online slots with diverse themes and variations for those who prefer not to gamble with real money.

As fintech continues to shape the financial landscape, these developments are fundamentally changing how transactions are conducted and experienced.

Fintech in Wealth Management

It has also changed because of fintech in wealth management. These platforms make it easier for everyone to get access to wealth management services. They also make financial techniques that were once only available to wealthy people available to everyone.

Fintech has also helped crowdfunding and peer-to-peer loan platforms grow, which give people and companies access to capital that isn’t available through traditional banks. This change has given freelancers and small companies more power by letting them skip the lengthy loan approval processes that traditional banks have.

Financial Inclusion through Fintech

The growth of fintech isn’t just changing how financial services are given; it’s also a big part of making sure everyone can get money. Having bad credit, living in certain places, or not making enough money are just some of the reasons why many people can’t use standard banks. It’s easier for people who don’t have bank accounts or enough money in their accounts to use financial services with fintech choices like mobile banking and digital wallets.

Financial technology has grown in importance in emerging nations that don’t have easy access to regular banking systems. People can use their phones to make deals, get loans, and become financially stable with mobile money systems. It changes lots of things and gives people and groups the tools they need to work in the business and make their lives better.

Conclusion

The rise of fintech is a turning point in the history of the financial business. Fintech has changed every part of the financial ecosystem, from standard banks to helping more people get access to money. Its constant search for new ideas and dedication to user-centered design have led the industry into a new era of ease of use and speed. As fintech changes how we handle, trade, and deal with our money, it becomes more and more important to have a balanced regulatory system. Finding the right mix will make sure that the fintech revolution stays a force for good, giving people and companies around the world new ways to do things and new chances to grow. Fintech is becoming a more important part of modern finance, but the trip is far from over. The journey is ongoing, promising even more revolutionary changes as fintech cements its role as an integral part of modern finance.

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stayhealthy’s History of Innovation Paves Way for a Future of Healthy Progress https://mobilemarketingwatch.com/stayhealthys-history-innovation-paves-way-future-healthy-progress/ Thu, 08 Feb 2018 10:55:10 +0000 http://mobilemarketingwatch.com/?p=74622 When it comes to self help resources in the modern digital healthcare space, few tools and technologies truly bestow upon the masses real power and inspiration to take control of their health and leverage mobile and web based platforms for meaningful, sustained self improvement. stayhealthy, Inc., however, has managed to deliver where few others could....

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When it comes to self help resources in the modern digital healthcare space, few tools and technologies truly bestow upon the masses real power and inspiration to take control of their health and leverage mobile and web based platforms for meaningful, sustained self improvement.

stayhealthy, Inc., however, has managed to deliver where few others could.

Founded in 1995 with the goal of making medical-grade health monitoring devices affordable and accessible to average people in their own homes, stayhealthy has spearheaded a litany of industry firsts and pioneering efforts, the impact of which continues to reverberate for the benefit of consumers worldwide.

stayhealthy has been at the forefront of public health for the past 16 years, with public health blood pressure kiosks testing nearly two people every second in the United States in 2017 alone.

Leveraging over two decades of experience in the health sector, stayhealthy famously received FDA approval for the first true innovation in body fat screening since the development of BMI in 1833.

The secret sauce to stayhealthy’s success? A commitment to allowing users to proactively take control of their health.

As times and consumer technologies evolve, however, so must the ways in which stayhealthy strives to achieve its mission for self empowerment.

Most recently, the company recognized the need to create health monitoring tools that people can easily access and engage with their mobile phone and other portable devices. With the number of cellphones in the U.S. now exceeding the U.S. population, stayhealthy’s shift in focus to mobile is designed to put control back in the hands of the public.

Today, mobile is the catalyst helping stayhealthy develop technologies that will not only excite and engage health-conscious consumers, but lead individuals down a path of lasting greater health and wellness.

Supporting The Journey

Let’s face it. A Multitude of mobile health resources come up short on both engaging and inspiring users to take control of their health. After purchasing or downloading the resource in question, many folks simply feel isolated and left

to their own devises — literally and figuratively. Consequently, they quickly fall of the track and fall short of finding better health.

stayhealthy takes a different approach, as the company aims to serve as a living, breathing resource capable of supporting people through their health journey. How do they pull it off? In short, stayhealthy connects users with dynamic cross-channel interactions via the company’s interactive health engagement platform that features a free mobile app network for consumers to use.

Well aware of the fact that the worst thing you can do is tell someone there is a problem, and not provide the solutions or information about what to do next, the stayhealthy process takes a proactive approach to assessing, evaluating, and planning a path toward improved wellness.

The Prognosis for Augmented Reality in Healthcare

Last week, stayhealthy broke the news that its company has partnered technologies, talents and resources with Augmently, Inc. to incorporate patented Augmented Realism™ to the stayhealthy learning experience.

Harnessing the power of augmented reality to improve and embellish mobile-focused health management, stayhealthy will lean on AR’s singular ability to create tools and results with which users can easily engage.

Stayhealthy gives users access to solutions they can administer for themselves with a high degree of success.

Contrary to the broader medical field and other scientific sectors seeking to adopt AR through the required use of a wearable device or headset, stayhealthy is developing extremely compelling content which is accessible to everyone via the technology already at their disposal — mobile phones.

So while stayhealthy’s history makes for an exciting and uplifting read, the past is undoubtedly prologue when looking ahead to the company’s future plans – plans we couldn’t possibly be more excited to follow in the months and years ahead.

To follow along for yourself, or to learn more about the next-level aspirations and technology deployments by stayhealthy, visit their official website here.

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How to Fix the Low Conversion Rate On Mobile Devices https://mobilemarketingwatch.com/fix-low-conversion-rate-mobile-devices/ Fri, 11 Aug 2017 10:33:59 +0000 http://mobilemarketingwatch.com/?p=72802 The following is a guest contributed post to MMW from Shawn Arora, the founder of LaunchSpark, a Toronto-based explainer video agency with a focus on ROI. Let’s face it. ECommerce on mobile phones is not as profitable as it is on desktop or even tablets. According to one report, the average conversion rate on desktop is...

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The following is a guest contributed post to MMW from Shawn Arora, the founder of LaunchSpark, a Toronto-based explainer video agency with a focus on ROI.

Let’s face it. ECommerce on mobile phones is not as profitable as it is on desktop or even tablets. According to one report, the average conversion rate on desktop is 2.06%. This is in comparison to the average conversation rate on mobile devices, which is just about 0.55%. The average revenue per visit on mobile phones is also low at $0.87 when compared to $4.11 on desktop and $2.58 on tablets. With that in mind, does it even make sense to target mobile devices as a platform for eCommerce?

It definitely does. The engagement rate among users on mobile phones is much higher than it is over desktop. This is not taking into account the fact that over two billion mobile devices will be used to make a transaction this year. The opportunity cost of ignoring mobile is way too high in Ecommerce.

Why is the conversion low?

Before we go ahead and find a way to improve the low conversion on mobile devices, it is important to understand why they are low in the first place. A survey published by Mapp Digital found that difficulty with site navigation is one of the prime reasons why mobile shoppers aren’t as easy to convert as their desktop counterparts. Other significant challenges include problems with typing in information, concerns over security, and too many steps that mobile users find arduous to complete.

Navigational issues

One reason engagement rates are lower on desktop is because users have greater freedom to toggle between various sites. Online buyers tend to check product reviews from multiple sources before they make a purchase. Such buyers are also known to check the pricing, shipping fee and delivery date from multiple sellers before buying from any one particular location.

One way to fix this navigational issue is by making it easier for your visitors to check third party reviews about your products from within your interface. This way, your buyers can glean the information they are seeking without having to exit your platform. This is a great way to fix the navigational issues and make sure that the user stays on your site. If you are a business that competes on price, it is also a good idea to highlight the higher prices from your competitors. This way, your visitors can be reassured about receiving the best deal when they browse your products.

Difficulty typing information

Typing in key information like their credit card details and shipping instructions can be a painful process for mobile users, especially those with the fat finger syndrome. The fix to this is quite straightforward – make it easier for your users to type these long strings of text. Features like the ability to preload saved text is helpful when you have a high proportion of returning visitors. It also comes in handy when you want to improve customer experience by removing some steps from the payment process.

In other cases, it is a good idea to offer alternate payment options like Paypal or Android Pay, which allows users to preload information from these third party services that your customers may have already signed up with. One look at Exchange, Shopify’s internal marketplace, will give you an idea of how effective this strategy can be. Most of the high value online commerce stores on sale are integrated with gateways like Paypal or Android Pay while websites that are being sold in the low hundreds only have the default Shopify payment gateway.

Security concerns

There are some real security concerns to the buyer when they transact over a mobile device. The availability of screen real estate on desktops makes it possible for retailers to prominently showcase trust symbols to potential customers. This is not the case with smartphone screens. While one solution could be to showcase your security certificates in a more prominent section of your website (on the header, perhaps?), this can distract your customer and take their attention away from the buying process. One easy fix is to partner with third party payment gateways that have high trustworthiness. For example, integrating your site with Paypal could mean that the user performs the transaction on Paypal instead of your website. This offers higher reassurance and helps build higher conversions. You may also offer other options like Cash-on-Delivery (CoD) that can bump your conversion rate up.

The mobile form factor has inherent disadvantages that are not going away anytime soon. But it’s also worth pointing out that consumers are increasingly moving away from desktops towards mobile for internet consumption. The onus is on the seller to identify the roadblocks that exist and overcome them so that your customers can seamlessly execute their transactions.

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Samsung Releases Latest Innovation in VR Cameras https://mobilemarketingwatch.com/samsung-releases-latest-innovation-vr-cameras/ Thu, 25 May 2017 10:44:22 +0000 http://mobilemarketingwatch.com/?p=71924 The long-awaited Samsung Gear 360 is now available for purchase in the United States. Priced at $229, Samsung says the camera represents a “highly accessible price point for creating high quality, 360-degree photos and videos, or live broadcasting life’s moments in full 360 degrees.” Gear 360 is available in-store and online at Best Buy and...

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The long-awaited Samsung Gear 360 is now available for purchase in the United States.

Priced at $229, Samsung says the camera represents a “highly accessible price point for creating high quality, 360-degree photos and videos, or live broadcasting life’s moments in full 360 degrees.”

Gear 360 is available in-store and online at Best Buy and BestBuy.com, Amazon.com, AT&T, Sprint, T-Mobile, Verizon and U.S. Cellular, Samsung.com, and through the ShopSamsung app.

The new Gear 360 is lightweight and compact, with a pocketable design, and for the first time will offer video recording at up to 4K resolution, as well as 15mp high resolution images.

“The new Gear 360 is breaking down barriers of time and distance by allowing users to shoot, edit, view and share 360-degree video from the palm of their hands,” said Justin Denison, senior vice president of Product Strategy and Marketing at Samsung Electronics America. “We are extending our smartphone-powered VR ecosystem, and helping users connect worldwide to create the future of storytelling with sharable, immersive experiences that transport viewers to new places.”

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Why Business Risk Intelligence Comes Before Digital Risk Monitoring https://mobilemarketingwatch.com/business-risk-intelligence-comes-digital-risk-monitoring/ Wed, 12 Apr 2017 09:15:08 +0000 http://mobilemarketingwatch.com/?p=71448 The following is a guest contributed post from Josh Lefkowitz, CEO of Flashpoint Everyone remembers the social media boom of the mid-2000s. While social networks such as MySpace and Friendster already existed and had fledgling ad revenue models, it wasn’t until the emergence of Twitter, Facebook’s acquisition of FriendFeed, and the development of tools such...

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The following is a guest contributed post from Josh Lefkowitz, CEO of Flashpoint

Everyone remembers the social media boom of the mid-2000s. While social networks such as MySpace and Friendster already existed and had fledgling ad revenue models, it wasn’t until the emergence of Twitter, Facebook’s acquisition of FriendFeed, and the development of tools such as HubSpot and HootSuite that businesses began to take social media seriously as a digital channel.

Then, as is the case of all emerging technology use cases, market confusion began. Is social media really important in business? Is it digital marketing? Is it social media for business? Is it social marketing? Does it fit in lead generation or communications?

In the end it was rightly determined that social media is merely a tactical approach that is part of a bigger marketing and business strategy and wouldn’t be as valuable if that strategy were not developed first. And, as with most strategic development, sometimes research and more advanced tools are required to glean the information to put the right tactics in motion.

Fast forward to the mid-2010s and we’re in a similar dilemma with the crowded cyber threat intelligence (CTI) market, especially in the discussion around digital risk monitoring. According to Forrester, digital risk is assessing cyber risk, brand risk, and physical risk emanating from open web properties, social networks, and some computer and mobile applications. Much like tactical social media tools, a good intelligence-rich strategy needs to be developed in advance of any digital risk monitoring implementation in order to be most effective.

Business Risk Intelligence (BRI), on the other hand, provides strategic intelligence gleaned from the Deep & Dark Web that informs organizations what the actual threats are that are critical to their business. While many organizations do have digital risk monitoring in addition to BRI, many organizations end up adding BRI later on to address the intelligence gap that digital risk monitoring approaches leave open. Many concerns often stem from missed information around insider threats, fraud, anti-money laundering, geopolitical intelligence, supply chain, and a need for more sophisticated threat actor profiling or directed actor engagement.

For one, putting the tactical before the strategic is going to land most organizations in a corner where they are missing business critical information. Second, digital risk monitoring solutions, even if they offer data from the Deep & Dark Web, do not often have expertise beyond purely automated approaches to gain information, which can never be rich enough to be considered intelligence.

Just as strategy needs to come before tactics, BRI must come before digital risk monitoring. Digital risk solutions are good for setting and monitoring already known information, or as I’ve said before, “answering the questions companies already know to ask.” But BRI is what helps determine what needs to change in operations, policies, and protections across an organization.

Here’s an example based on the insider threat use case. In one incident, intelligence from an underground forum revealed that a rogue employee of a multinational technology company was preparing to profit from stolen source code from unreleased, enterprise-level software. With this intelligence, the company was able to be alerted and then supported in completing an internal investigation, work with law enforcement to support the employee’s arrest, prevent the illicit sale, and preserve the company’s intellectual property.

Digital risk monitoring could not have been used to detect or mitigate this insider threat. BRI, on the other hand, found the threat in its relevant context, enabling the company to take the appropriate steps to minimize its risk.

According to The Forrester Wave: Digital Risk Monitoring, Q3 2016: “Generic online or social media monitoring provides a false sense of security. Many security and risk] and marketing pros remain naïve about serious risks in their organization’s digital presence, because they believe their existing social media monitoring or cyber threat intelligence (CTI) tools will detect them. That notion, however, is increasingly misguided.”

It’s misguided, of course, because these basic tools are tactical and do not provide the intelligence alone that is needed. The challenge of digital risk is that it rests somewhere between basic social media and brand monitoring, sprinkled with traditional cyber threat intelligence. Digital risk doesn’t have the scalable technology and human power behind it to produce BRI that helps all departments in an organisation determine the best strategies for protecting their digital, human, and physical assets.

Digital risk monitoring is a helpful tool for organizations that already have rich intelligence and not just data. Failing to distinguish between the two can be problematic. It is nearly impossible to form relevant context without first considering how the data relates to the entire risk profile of an organization not just a tactical report. Observing digital risk through the open web is not enough to develop necessary context and thus cannot enable organizations to apply and operationalize the data to address their challenges effectively. BRI must come first.

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How Casinos Are Embracing Mobile Technology https://mobilemarketingwatch.com/how-casinos-are-embracing-mobile-technology/ Thu, 01 Dec 2016 10:03:25 +0000 http://mobilemarketingwatch.com/?p=69875 When was the last time you walked down the street and didn’t see at least one person with their heads glued to their phone? I’m going to take a punt and guess that you don’t even remember. In 2014, global mobile users overtook desktop users, and the numbers have only increased in the last two years....

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When was the last time you walked down the street and didn’t see at least one person with their heads glued to their phone? I’m going to take a punt and guess that you don’t even remember. In 2014, global mobile users overtook desktop users, and the numbers have only increased in the last two years.

Because of the rise of mobile technology, we expect to be able to access any content we want, wherever we are. This has made it essential for businesses, including online casinos, to embrace the mobile technology. If they don’t, they’ll get left behind. The projected online casino spend for 2017 in the USA is a whopping $50.65 billion, and to ensure that this spend to keeps increasing, online casinos are upping their game.

Appealing to Millennials across Mobile Platforms

via GIPHY

Online casinos need to appeal to millennials – their generation is predicted to make up over half the workforce by 2020. Millennials are tech savvy and expect the best: they want to be able to access casino games via mobile and for them to work seamlessly. If not, they’ll be happy to move on to a competitor. Millennials are multitaskers: they are likely to be browsing, messaging or gaming while they’re watching TV or working on their laptop.

In order to appeal to this market, innovative online casinos must ensure that their sites are mobile friendly, responsive, and that loading via mobile doesn’t eat up too much precious data. Some casinos are even building native mobile apps, which makes their games easy to access and can sometimes mean that their players are using less data as the majority of the content is already stored on their phone.

Accepting Different Payment Methods

As well as offering their games across multiple platforms, online casinos are making it incredibly easy for players to deposit and withdraw funds. Some casinos allow deposits through the user’s mobile phone bill, with just a click of a button needed to top up their virtual wallet.

There are even casinos that let players deposit and withdraw money using Bitcoin, a digital currency. Bitcoin is an internet-wide currency that was launched in 2009 by Satoshi Nakamoto; it is becoming increasingly popular as it takes away the issue of fluctuating exchange rates. VegasCasino.io is one of the bitcoin casinos that trades in the cryptocurrency: players can try their hand at all the classics, from blackjack and roulette to slots, with both deposits and winnings issued using bitcoin. The site even allows players to get free bitcoins online through a process known as “mining”.

"Bitcoin" (CC BY-SA 2.0) by zcopley
“Bitcoin” (CC BY-SA 2.0) by zcopley

Embracing New Technology Trends

It doesn’t stop at mobile technology as online casinos are literally beginning to embrace the future. The commercialization of virtual reality (VR) platforms and headsets (such as Oculus Rift) are paving the way for a new form of online gambling. Some iGaming operators are already in the process of building virtual casinos that will allow their players to roam individualized environments for a completely immersive experience.

Another exciting advancement in the world of iGaming is being able to bring the experience into your home. For instance, Amazon’s Alexa-controlled Echo speaker lets you turn your front room into a bingo hall; it brings together the ease of online gaming with the social aspect of a bingo hall.

The online casino world is just one example of an industry that understands who their market is and how they can adapt their services to meet and exceed the expectations of their customers. What we can predict is that the demand for VR is likely to grow exponentially and that any operator who’s not willing to up their game to meet constantly evolving standards might be left behind.

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Why Being Part of the IT Crowd is a Smart Career Move https://mobilemarketingwatch.com/why-being-part-of-the-it-crowd-is-a-smart-career-move/ Fri, 18 Nov 2016 10:15:51 +0000 http://mobilemarketingwatch.com/?p=69744 Chatting to a soon-to-be retired professional rugby player the other day, it dawned on me how widespread technology has become. Fortunately for Marcus he’d prepared for his post-playing days by studying a Computer Science course in Plymouth, a degree that is not only great value for money, according to a recent study commissioned by Voucherbox,...

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"Mobile Worker" (CC BY-SA 2.0) by mikecogh
“Mobile Worker” (CC BY-SA 2.0) by mikecogh

Chatting to a soon-to-be retired professional rugby player the other day, it dawned on me how widespread technology has become. Fortunately for Marcus he’d prepared for his post-playing days by studying a Computer Science course in Plymouth, a degree that is not only great value for money, according to a recent study commissioned by Voucherbox, but one that is a license to print money and opens up a Pandora’s box of opportunities.

Graduating with a computer science degree is a smart career move, as there are so many different sectors where the skills learnt at university apply in a working environment – even rugby. A shortage of tech-savvy talent on the market means that demand for employees is currently outstripping supply, and when that’s the case, there can only be one winner – the job-seeking graduate. An article in The Independent ranked Computer Sciences highly in the list of Top 10 graduate salaries, With an average first post-university wage of £41,950 per annum, who says looking at screens all day is bad for you? Only Accounting and Engineering fared better.

"Macintosh Mouse (M0100) / 1984" (CC BY 2.0) by ✖ Daniel Rehn
“Macintosh Mouse (M0100) / 1984” (CC BY 2.0) by ✖ Daniel Rehn

Looking at 2015 quarter by quarter, there were on average 163,000 vacancies for digital specialists across the UK, according to Tech Partnership, the IT sector skills council. Developers were the most sought-after professionals, accounting for 27 percent of all digital jobs advertised.

As for Marcus, he’s landed himself a job at a company that specializes in providing elite club and international rugby teams with equipment designed to give them an edge over the opposition. “Combining rugby and computer science is my dream job,” he said. “I couldn’t have written a better job description had I wanted to.” That said, at 6’8 and 19 stone, he’d be a hard man to turn away at an interview.

Marcus will be focusing on performance analysis, a booming sector in rugby. With increasingly high stakes, teams are desperate to get an edge on the opposition in whatever way is possible. A player’s performance in training and games can be monitored by apps downloaded to the coaches’ phones, meaning there is simply no place to hide for any player shirking a tackle or not putting the hard yards in because the coach has all the data at his fingertips thanks to Global Positioning Systems (GPS) and the like. To think that being mobile in rugby used to mean one thing: getting around the pitch and supporting play.

via GIPHY

Go to a rugby match nowadays and the majority of times you’ll see more laptops and technology in the coaching area than the Press Box. While journalism, in its traditional format especially, is seemingly a profession in decline, the scope for jobs in technology is sky high.

Fan engagement, a buzzword in sport right now, has been quick to embrace mobile technology. Recently, I was at a game where the man-of-the-match award was chosen by supporters in the stadium via an app. Twickenham, home to English rugby and a bastion of the largely conservative upper-middle classes, has even embraced mobile technology, introducing a retail app called ZNAP in 2014 that allowed fans to avoid scrums for food and drink by placing an order from their seat so they could concentrate on the scrums taking place on the pitch instead.

Increasingly data driven, rugby is all the poorer as a spectacle according to the purist as it has become robotic and predictable but, from a career’s perspective, there has never been a better time to marry the two together. Just ask Marcus.

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Which Technologies Will Disrupt Customer Service in the Near Future? https://mobilemarketingwatch.com/which-technologies-will-disrupt-customer-service-in-the-near-future/ Thu, 13 Oct 2016 10:45:22 +0000 http://mobilemarketingwatch.com/?p=69299 Interactive Intelligence Group, a global leader of cloud services for customer engagement, communications and collaboration, is hosting a free web event titled, “5 in 5: Technologies that will Disrupt Customer Service by 2021.” This 60-minute web event, “ideal for contact center managers, business operations managers and anyone responsible for improving the customer experience,” will be...

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webinarInteractive Intelligence Group, a global leader of cloud services for customer engagement, communications and collaboration, is hosting a free web event titled, “5 in 5: Technologies that will Disrupt Customer Service by 2021.”

This 60-minute web event, “ideal for contact center managers, business operations managers and anyone responsible for improving the customer experience,” will be held Tuesday, Oct. 25 at 11 a.m. EST, a provided statement reads.

Interactive will be joined by Forrester Senior Analyst Ian Jacobs, who will give insights into the following five technology trends that will transform customer care over the next five years:

  • Two-way video expanding within customer service.
  • Augmented and virtual reality for sales and troubleshooting.
  • Virtual assistants as next-generation self-service.
  • Proliferation of messaging.
  • Internet of Things and connected devices.

To learn more or to register, click here.

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