Velti Drives Award Winning Mobile Strategy with Ford
It’s only fitting that Velti and Ford – two titans in their respective industries – have found huge success together…
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Recent Ford SMS Campaign Sees 15.4 Percent Conversion Rate
Over on the Tatango SMS Marketing Blog, the company detailed a recent SMS campaign for Ford that reached an impressive…
Ford Takes Top Honors with Nielsen Automotive Green Marketer of the Year Award
Ford Motor Company has been honored as the top “green” marketer of the year by Nielsen. Today Ford was corononated…
FordDirect Teams with Hipcricket to Launch New Text Service for Vehicle Shoppers
On Wednesday, FordDirect – a joint marketing venture between Ford Motor Company and its franchised dealers – announced a new…
Ford to Aggressively Expand Vehicle to Smartphone Connectivity
Ford wants to make its vehicles “smarter.” That’s according to the venerable auto maker, which is pledging to aggressively expand…
Ford Making Mobile Marketing The Cornerstone of its 2011 Vehicle Advertising
On the eve of the 2011 Chicago Auto Show at the Windy City’s legendary McCormick Place, Ford Motor Co. announced…
Motricity Acquires Adenyo for $100 million
On Monday, Motricity announced its acquisition of Adenyo, a mobile marketing software firm. Motricity expects the transaction to close by…
CTIA: Ford Calls On Mobile App Developers To Innovate In-Car Tech Using SDK
Today during a keynote at CTIA, Ford VP of global product development, Derrick Kuzak, called on mobile app developers to…
Ford Sees Mobile Success With Campaign Touting 2010 Taurus, Generates 20% CTR
Ford Motor Company, in an attempt to drive interest in its completely redesigned 2010 Taurus, launched a national mobile campaign…
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