Among the first attorneys at law to create a mobile app for the communities they serve, the Injury Lawyers app from Robert J Debry & Associates is a helpful resource for anyone who has been injured.

The app includes useful phone numbers and contact information as well as interactive functions to help you through the accident and injury legal process. Features include: Emergency phone numbers, Find helpful services, Record accident information, Helpful post-accident tips, and more.

All told, the design and launch of an app for individuals to use in the event of an emergency or personal injury is both practical and brilliant.

To learn more about the app or Robert J. Debry and Associates, click here.

The post Respected Law Firm Creates Mobile App for Clients and Community appeared first on Mobile Marketing Watch.

Pinterest is quickly becoming a major hub of marketing for moms.

“Though Pinterest has a reputation for solely uniting women from the four corners of the globe, there’s much more to it,” say the digital marketing experts at Fusion 360 in Salt Lake City, Utah. “In reality, she’s an efficient platform from which all businesses can market their respective brands.”

The team at Fusion 360 recently put together this insightful infographic illustrating how and why Pinterest matters to moms when it comes to marketing in the modern age of social media.

The post What You Need to Know About Mommy Marketing Via Pinterest appeared first on Mobile Marketing Watch.

In 2014 there were a number of changes to SEO that, while not earth-shaking, did prove to marketers what it’s still good for, what works now and what changes to the tool should be embraced.

Recently, MMW caught up with the digital marketing and SEO experts at Fusion 360, a digital marketing firm in Salt Lake City, Utah recognized for their world class expertise in all forms of digital and social media marketing.

Take Social Media for example. While it used to be a platform for practically anything, from posting pictures of your breakfast cereal to “tweeting” about nearly any inane subject one could think of, today’s social media is almost exclusively about entertainment. It’s the smart SEO marketer, Fusion 360 says, who knows this and creates interesting, entertaining content that users will not only enjoy but also share profusely.

SEO also showed us that, when it comes to what’s important about online content, quality trumps just about everything else. Sure, word count is still slightly important but, for example, if a blog is nothing but gibberish with a few SEO keywords and key phrases thrown in, it won’t be long before it’s discovered as being, well, crap. Any links to it will be labeled as crap as well, meaning that quality should be your only goal when creating or linking to content.

Lastly, we found out in 2014 that online headlines aren’t nearly as important as we thought they were. Just like low quality content, titles that are misleading or completely false will only serve to hurt or damage a website, brand or publisher. Thus, using a false or misleading headline is definitely not in any company’s best interest, SEO-wise.

The post What Are The SEO Lessons Learned for 2014? appeared first on Mobile Marketing Watch.

Today, one of the hottest tactics in automotive marketing is the use of infographics to illustrate why a particular vehicle is such an attractive buy. In recent days, the team at West Valley City Utah’s Henry Day Ford brilliantly used an infographic to highlight why the F-150 is the “world’s most popular vehicle.”

If you have ever wondered why Ford has sold more F-150 trucks than any other model, now you’ll know thanks to the visual shared below.

If, on the other hand, you’re not interested in this vehicle but want to know more how how to effectively market a dealership and run a top-notch website for prospective car buyers, check out the masters at work over at Henry Day Ford.

The post Henry Day Ford Lets Infographics Do the Talking appeared first on Mobile Marketing Watch.

Yes, yes, and yes again. So says Taylor Hatch, a content writer for Utah’s leading digital marketing firm Fusion360.

“It isn’t just about ads in the newspaper or a giant billboard near the side of I-15,” Hatch writes. “The market has grown and information is available digitally with just the click of a button. The digital word of social networks has created an amazing marketing tool for Utah businesses. Now you can create a small ad, or post a link, or answer customers’ questions over social networks in just a matter of seconds.”

Of course, what Hatch asserts about businesses in Utah applies to businesses everywhere.

“Businesses use digital marketing to help their companies grow and get their names out there,” Hatch says. “One thing .. businesses might forget is that they have employees who have their own personal accounts.”

Hatch mentions that most forward-looking companies have entered the world of digital marketing. They have Facebook pages, Twitter profiles, a Pinterest presence, and accounts on LinkedIn and Instagram.

But so do the company’s employees — and they, according to the writer — might just be the most believable spokespeople in the marketing matrix.

Hatch quotes a Business News Daily story that asserts that “If your staff isn’t using their profiles – particularly LinkedIn and Twitter – as branding tools for your company, you may be missing out on a big marketing opportunity. Your business needs to have a face, and people trust faces they know — more often your employees than your logo.”

Three keys to social media standing from Business News Daily are also included in Hatch’s essay:

1. Create high quality profiles. High quality profiles present the business in the most favorable light, show consistency in intent and language, and make good use of photos and graphics.
2. Build a relevant network. Relevance matters more than network size. Employees should be encouraged to connect with customers, partners, and prospects they really know.
3. Engage connections with valuable content. Share interesting and timely news stories, blog posts, videos, journal reports, white papers, and other items of interest to customers and prospective customers.

To read the essay in its entirety, click here.

The post Fusion 360: Employees Integral to Social Media Marketing Mix appeared first on Mobile Marketing Watch.

That should be a terrifying revelation for marketers.

In recent published piece from Fusion360 – a leading digital marketing agency based in Salt Lake City, Utah – author James O’Connor suggests that “Marketing no longer starts with the customer, it begins with the inside of an organization.”

O’Connor posits that though businesses “understand that digital marketing helps them, in-store experiences count as well — whether they be online or in real life.”

O’Connor believes one area of brand message dislocation resides in the realities that modern day consumers experience.

“Everyone has witnessed an advertisement that portrayed a message incongruous with the actual experience delivered by a brand,” O’Connor says. “A fast delivery is promised, but never actualized; the service is touted as reputable, but couldn’t be worse; being put on hold is a thing of the past, but you sit there lulled to sleep by elevator music. You are a long-lost customer, and at this point, you’re destined to seek a business that walks its talk. If the brandscape fosters lies and undelivered promises, no digital marketing strategy will be able to help it, no matter how creative your ideas are.”

Could that be one reason why employees don’t believe the brand messages touted by the marketing departments at their companies?

O’Connor cites the recent brand overhaul at UPS — an overhaul launched for just this very reason. UPS realized its internal operations and procedures hardly mirrored their customers’ experiences. Its brand — he says — “was slipping from the inside out.”

The improved customer service made UPS one of the Best Global Brands of 2012.

“They demonstrated how a brand is not a gimmick, but rather a promise meant to be kept at every level of interaction the consumer has with their logo,” writes O’Connor. “Although their avowed internal brand statement is much different than its external statement, “what can Brown do for you” is supported by what the employees see as important every day: “One brand, one company, one vision.”

The takeaway, O’Connor suggests, is that if companies “want to gain an advantage in the ever-increasing brand chaos that permeates media” they need to start internally.

To read the entire blog post, click here.

The post Better Branding: What Happens When Employees Don't Believe the Company Message? appeared first on Mobile Marketing Watch.

Analogous to the traffic laws that keep us from doing harm or having harm done to us, understanding the proverbial laws of social media marketing will ensure that your company’s social media presence does no harm to your brand or to the customers you’re striving to attract.

Recently, the social media marketing experts at Fusion 360, a leading digital marketing agency based in Salt Lake City, Utah, shared a thoughtful primer on the matter and laid down the laws of social media marketing. For example:

The law of listening: It is important to look at your target audience’s online content to learn what is important to them. Audiences want content that will add value, rather than clutter their lives, so what better way to give it to them than by listening to what they want.

The law of patience: Social media marketing success doesn’t usually happen overnight. It is far more likely that you will need to commit to the long haul to achieve your desired results.

The law of accessibility: Be available to your audience. You shouldn’t just publish content and then disappear; you need to consistently publish content and participate in conversations or you can expect to be replaced by someone who does it better.

The law of compounding: If you publish quality content and work to build your online audience of quality followers, they will share it with their own audiences on various social media outlets.

The law of value: Create valuable content rather than spending all of your time directly promoting your products and services.

The law of acknowledgment: It’s all about developing relationships… you wouldn’t ignore someone who reached out to you in person, so you shouldn’t ignore them online.

For more helpful digital marketing and social media marketing tips from the Fusion 360 crew, check out their always insightful blog here.

The post Laying Down the Laws of Social Media Marketing appeared first on Mobile Marketing Watch.

But Henry Ford and his team have always been innovative marketers, even in what now harkens back to relatively ancient times in the world of advertising.

Fifty years ago, Ford famously sliced and diced a new Mustang convertible and sent it in pieces up an elevator to the top of the Empire State Building before it was reassembled and displayed for the world to see.

Well, what worked one-half century ago may work again. This time around, the venerable automobile maker will adorn the Empire State Building with a 2015 Mustang in celebration of the sweet ride’s 50th anniversary.

For Ford, however, this marks just the latest in a long lineage of marketing brilliance that spans the board room to the dealership. Today, many Ford dealerships – including those that have been around for 80 years – are garnering a reputation for being the most tech-savvy and forward-thinking in the automobile industry.

Family owned and operated since 1934, West Valley City’s Henry Day Ford is one of Utah’s top Ford dealerships. But it’s also one of the most respected for reasons that extend beyond the customer service and satisfaction generations of car shoppers have enjoyed. Their digital marketing and sales prowess are second to none.

As Digital Journal reported earlier this week, customer are given an opportunity to virtually test drive a number of new model vehicles through the Henry Day Ford website, which is fast-becoming a feature that countless dealerships across the U.S. are scrambling to offer.

“Want to check out the 2015 Ford Explorer SUV?” the report asks. “Just a few clicks will take you inside the vehicle for a comprehensive look at the model that provides everything but the new car smell.”

Since the start of 2014, Ford has dazzled the automotive world with more than just its usual far-sighted marketing. It’s penchant for cutting-edge technology has been off the charts in recent months as well.

As MMW reported in January, Ford Motor Company’s AppLink SDK is resonating with developers at a high speed. By that time, more than 1,000 software devs had already signed up for the program that was officially rolled out at this year’s CES.

Despite how new the program is, the incentive for developers to get on board is clearly strong, especially in light of the fact that Sync AppLink services are supported in hundreds of thousands of Ford vehicles like the Ford Expedition, Fusion, F-150, Focus, Mustang, E-Series and more.

“The Ford Developer Program marks a dramatic shift in how we will innovate new features and add value to our vehicles throughout the ownership period,” said Hau Thai-Tang, vice president of Engineering, Ford Global Product Development. “Opening the car to developers gives consumers a direct voice and hand in the creation of apps that can help our products remain relevant, up to date and valuable to our customers.”

It seems like that’s also the goal with Ford’s marketing.

The post Ford Remains a Big Driver of Innovative Automobile Marketing appeared first on Mobile Marketing Watch.

For marketers plugged into everything from geolocation ad targeting to beacon technology, smartphone mounts on shopping carts present a host of valuable opportunities. We’re told, however, that the inspiration for this effort has very little if anything to do with marketing.

In fact, it’s all about child safety.

With child-related shopping cart accidents on the rise across the United States, California lawmakers are apparently try to find a way to keep kids safe in shopping carts and occupied sufficiently to prevent their attempted escape, which is when most accidents occur.

An eye-opening infographic from the personal injury attorneys at Adams Davis P.C., one of the most well-respected and accomplished firms in Utah, illustrates just how commonplace shopping cart accidents are and how parents and caretakers can take more responsible steps to prevent injury.

According to the data presented, approximately 66 children per day are injured in shopping cart accidents across the United States. Many of these injuries involve severe head trauma.

To learn more, check out the visual shared below.

The post Mobile Tech Coming Soon to a Shopping Cart Near You? appeared first on Mobile Marketing Watch.

Just this week, Utah.gov announced the availability of OnTime for Glass, a first-of-its-kind transit-tracking app for Google Glass.

“OnTime for Glass brings Glassware to transit riders in a unique app that notifies them when their vehicle is approaching,” said David Fletcher, Utah’s chief technology officer.

“OnTime for Glass is the most recent example of our long-standing innovation in web and mobile applications that help the citizens of Utah,” he adds, calling wearable technology a huge opportunity to “provide better online experiences for our citizens.”

“And where better to focus than on mobile services where so much of what we do today can be augmented by technology,” Fletcher proposes.

Utah is the first state website to create an application for Google Glass. To check out the free app now and behold what may soon become a familiar presence in every U.S. state,  click here.

The post Google Glass Getting More Government Attention appeared first on Mobile Marketing Watch.