A Marketer’s Guide to Harnessing Micro Mobile Moments
The following is a guest contributed post by Harald Kratel, VP of Global Marketing, Smaato Mobile has fundamentally redefined the…
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New Report Explores Branding Success with Virtual Reality
On Tuesday, VRJournal covered a new eMarketer report that highlights and underscores the power of virtual reality for branding and…
OPINION: Stop Focusing on App Installs
The following is an exclusive guest contributed post from Matt Asay, vice president of mobile for Adobe Marketing Cloud. In…
Op-Ed: It’s All About .SOCIAL
The following is a guest contributed post from Bill Glenn, VP of Marketing for Rightside. Social media networks come and…
The Reward for Marketers Who Offer Best Customer Experiences? Better Reputation and Loyalty, for Starters
Marketers are always hunting for ways to meet, and even exceed, customer expectations. Now comes news that “improving the overall…
How to Leverage the Power of Mobile Surveys for More Effective Marketing
Without question, the advent of mobile technology and the pervasive acquisition of said technology by billions of consumers across the…
MobileFuse Exec: We Need to Think About Making a Fundamental Change in How We Approach Mobile Creative
The following is a guest contributed post from Israel Alverez, VP of technology for MobileFuse. Every year, advertisers and various…
More Marketers Getting in Gear with People-Based Targeting
According to a recent eMarketer report, “nearly a third of senior advertisers in North America are familiar with people-based targeting…
Op-Ed: How Phone Numbers Can Transform Your Marketing Attribution Efforts
The following is a guest contributed post from Bayan Towfiq, CEO & Founder of Flowroute. The rise of digital marketing…
Op-Ed: How to Build a Following with Marketing Campaigns on Instagram
The following is a guest contributed post from Amber Racer (@RevitalAgency). Start snapping photographs in exchange for sales leads. Instagram…