Location Based Mobile Marketing: What You Need to Know
Ask any veteran of the mobile marketing industry what’s the hottest trend in the practice today and you’re bound to…
location based mobile advertising
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JiWire Launches “Compass” Location-Based Mobile Display Advertising Network
On the heels of Visa launching its own iPhone application yesterday aimed at alerting users of nearby deals, JiWire is…
NAVTEQ Location-Based Marketing Campaign Sees 20% CTR, 40% Post-Click Engagement
NAVTEQ announced today that a first-of-its-kind location-based marketing campaign for O2 in the U.K.netted impressive results across the board. The…