Ad Platform Touts Epic Growth
RevMob, a mobile ad platform for global publishers, developers and advertisers, announced this week that it now reaches 900-plus million…
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Mobile Ad Titans Team Up for Private Exchange
According to an announcement shared with MMW yesterday, MobFox — a Matomy Media Group company and mobile advertising platform —…
Millennial Media Touts Tablet News in New Mobile Mix Report
On Thursday, Millennial Media published its latest Mobile Mix report, which delves into the remarkable growth of tablets observed by…
TapIt! Adds Conversion Tracking for Advanced Mobile Ad Campaign Optimization
Independent mobile advertising provider TapIt! announced recently that it’s added global conversion tracking to help app developers and performance advertisers get…
TapIt! Launches New Self-Serve Mobile Advertising Portal
Mobile advertising provider TapIt! announced recently the debut of its brand new self-serve platform, allowing brands to launch mobile ad…
Millennial Media Wows Mobile Marketing Community with mMedia Launch
On Tuesday, Millennial Media rolled out the red carpet for its new self-service mobile advertising solution mMedia. Now out of…
Medialets Introduces Private Mobile Ad Marketplace
On Tuesday, Medialets – a mobile-centric media advertising platform – launched Medialets Private Marketplace. According to the company, this “fully…
Mobile Ad Platform Adfonic Raises $7.5M in Funding, Now Serves 8K Publishers & 15B Monthly Impressions
UK-based Adfonic, a mobile advertising platform that leverages an auction-based format, announced $7.5M in additional funding today. After a series-A…
Pandora Forgoes iAd, Builds Its Own iPad Ad-Platform For New App
In addition to its brand new app for the iPad, Pandora is debuting a brand new way to capitalize on…