4 Ways for Agencies to Succeed in a Connected World
The following is a guest contributed post by Fred Gerantabee, Director of Creative Technology at Grey New York. Owning a…
Agencies
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Digital Ad Agencies Stymied by Rapid Growth, Management Challenges
As digital advertising continues its rapid growth and surge to dominance in the advertising industry, digital ad agencies are struggling…
MMW Teams with Airpush, Advertising Week for 2012 Mobile Advertising Survey
On Monday, Mobile Marketing Watch announced its partnership with Advertising Week and Airpush in launching the 2012 Mobile Advertising Survey….
MMA Building Out Award Categories For The SMARTIES
Bigger is always better in mobile marketing. And to that end, the Mobile Marketing Association has announced new, expanded categories…
Adobe Gears Up for 2012 Digital Marketing Summit
Adobe is hoping to be anything but a “flash” in the pan with its freshly re-branded annual “Adobe Digital Marketing…
Mobile Marketing Association to Hold 1st Annual Mobile CEO and CMO Summit
The summer of 2011 is proving to be a bustling season of activity for the Mobile Marketing Association (MMA), which…
Media Agency Reorganization is Critical
The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. A few weeks ago I had the pleasure…
Hipcricket Mobile Advertising Network Grows Tenfold In 2010, Completes 75,000th Mobile Marketing Campaign
Mobile marketing and advertising provider Hipcricket today announced impressive growth figures for the year, saying the network has grown tenfold…
Agency Survey: Brands Are Turning To Mobile, But Still Little Interest In LBS And None In iAd
STRATA published its Q3 Agency Survey recently, detailing the sentiment among brands in relation to marketing spend across all channels….
Two-Sided Story: New Report Says iAd Off To A Rocky Start, Cites Apple’s “Tight Control”
I guess it’s true there’s two sides to every story. On the heels of advertisers coming out in praise of…
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