More Digital Ad Spend Being Consumed by Mobile
Digital ad spend continues to explode globally, but that likely would be possible without the assistance of mobile. “In 2015,…
Rich Media
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SEGA Playing with New Mobile Ad Partner
NativeX, a native advertising platform for mobile games, has struck a new deal with venerable video gaming brand SEGA. Through…
Omnicom Media Group, Celtra Confirm Partnership
MMW learned Wednesday that Celtra has been selected as a preferred rich media mobile advertising partner for Omnicom Media Group….
Opera Mediaworks Introduces New Platform for Mobile Video and Voice Advertising
Opera Mediaworks is out with a new suite of mobile advertising products that will help brands, advertisers and marketers reach…
DDB Chicago, Celtra Partner for Rich Media Mobile Advertising
On Wednesday, the team Celtra Inc. – a leader in rich media mobile advertising and analytics – announced a “strategic…
Millennial Media Takes Home Two Mob-Ex Awards
Robert Woolfrey, Millennial Media’s Managing Director for Southeast Asia, reported this week that his thriving mobile advertising network has secured…
Trio Brings Mobile Rich Media to Social Media’s Biggest Players
Celtra is touting an innovative social mobile rich media campaign with strategic partner Mindshare and gaming industry giant Capcom. For…
Rich Media Expected to Dominate Online Display Advertising in 2013
According to a new report from display advertising specialists Adform, American digital marketers expect rich media investment to surge over…
TapIt! Debuts Proprietary RTB-Enabled Mobile Advertising Platform
It’s been announced that TapIt has debuted a new RTB-enabled mobile advertising platform aimed at agency advertisers and mobile app…
How HTML5 Is Changing Mobile Advertising
The following is a guest post by Glen Suh, Director of Marketing for TapIt mobile advertising. In today’s mobile world, smartphone users…