SMS for Marketing, Consumer Use on Opposite Roads in the U.K.
While SMS marketing is now used by a record number of businesses large and small across the United Kingdom with…
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Short Codes are a Scam, and SMS Marketing is Dying. Is there Hope?
Editor’s note: This guest post was written by Jared Reitzin, the CEO of mobileStorm, a Communication Service Provider (CSP) that provides digital…
Study Projects MMS to Generate $180 Billion Between 2012-2016
On Friday, Portio Research published the 6th edition of ‘Mobile Messaging Futures’ which boldly predicts MMS to be a cash…
Mobile Data Usage Among Teenagers Triples Year Over Year
Teenagers and texting have joined the likes of peanut butter and jelly as natural, inextricable pairs that may never again…
Juniper Research Projects Mobile IM Users will Grow But Not Threaten SMS Dominance
Based on the latest research and projections by Juniper, mobile instant messaging users are on pace to surpass 1.3 billion…
Blyk Extends Partnership With UK Operator Orange, Takes On Mobile Marketing Initiatives
Blyk, the one time MVNO turned mobile marketing provider, today announced that it’s extended it’s strategic partnership with UK operator…
MMA Publishes Updated Best Practices & Guidelines For Mobile Coupons & Rebates
The Mobile Marketing Association (MMA) today published updated best practices and guidelines related to mobile coupons and so-called “mobile price…
O2’s SMS Opt-In Service Reaches 2 Million Subscribers And Over 1,000 Advertisers
UK-based mobile operator O2 is seeing huge success with its “O2 More” SMS advertising service, announcing that it now has…
Zoove Goes Cross-Carrier With Its “StarStar Codes,” Adds Support For Sprint & T-Mobile
Zoove Mobile is a unique mobile startup we’ve covered a few times in the past. They offer an exclusive registry…
Study: SMS Still Way More Popular Than Social Networking For Mobile Users
Though it may seem obvious, a new study out from Deloitte confirms that text messaging still far outweighs social media…