On top of the general data gathered, Adobe also conducted a survey with more than 3,000 online consumers from the US, Canada, France, Germany, and the UK.

The report is being used to identify trends, predict upcoming changes in the online and mobile world, and to aid in improving the approach to mobile.

Some key takeaways are:

• Safari is still the preferred mobile web browser
• 93% of mobile users utilize Wi-Fi, mainly to avoid the expense of using their mobile providers bandwidth
• Bounce rates on mobile devices are still high, presumably because there are a fair amount of accidental clicks

This information is essential for IT developers, app developers, and business owners working on their online and mobile marketing campaigns.

To read the article in full, please visit Financial Post.

The post Mobile Continues To Change The Way We Connect, Communicate, And Do Business appeared first on Mobile Marketing Watch.

Here’s one of the key findings that jumped out at us on Monday: the screen size of the next generation iPhone must increase to reverse the decline in mobile browser market share.

Fortunately for Apple, fewer than 24 hours after this report was issued, Apple wowed the tech world by unveiling two new iPhones — iPhone 6 and iPhone 6 Plus — both of which offer larger screens than previous versions of the popular Apple handset.

“The mobile landscape is constantly evolving and mobile needs to be front and center of any digital marketing strategy to keep up with technology innovations and consumer expectations,” said John Mellor, vice president of strategy and business development at Adobe Marketing Cloud. “Major brands face tremendous competition in the battle for reaching mobile consumers. 2015 will be a game changing year for marketers who must deliver highly personalized content across screens.”

The post Size Does Matter: Adobe Weighs in on Smartphone Screens appeared first on Mobile Marketing Watch.

According to the latest industry data presented, time spent on a mobile device by the average U.S. consumer has climbed to 2 hours and 42 minutes per day from 2 hours and 38 minutes per day in March of 2013.

“Apps continued to cement their lead, and commanded 86% of the average US mobile consumer’s time, or 2 hours and 19 minutes per day,” Flurry revealed on Tuesday. “Time spent on the mobile web continued to decline and averaged just 14% of the US mobile consumer’s time, or 22 minutes per day.”

Notwithstanding the fact that most mobile device users spend the lion-share of their time engaging with apps, the mobile browser isn’t altogether forgotten. 14% of “mobile time” is now spent on a mobile browser, with Safari being the most popular by a mile.

Flurry says that that time has proven that mobile apps are more than just a fad. In fact, apps are now “completely dominating mobile,” and the mobile browser has become all but a single application swimming in a sea of apps.

The post The Mobile Browser is Lost at Sea? appeared first on Mobile Marketing Watch.

This week, such actions finally caught up with Google and resulted in a costly resolution to the matter.

Thirty-seven states and the District of Columbia  have agreed to a $17 million settlement with Google over the company’s purported “circumvention of privacy settings in Safari.”

As some will recall, Google previously reached a $22.5 million settlement with the US Federal Trade Commission to resolve a similar matter.

“Consumers should be able to know whether there are other eyes surfing the web with them,” [New York Attorney General Eric] Schneiderman observes. “By tracking millions of people without their knowledge, Google violated not only their privacy, but also their trust.”

Alas, Google is just happy to put the issue to rest, saying in a public statement that “We work hard to get privacy right at Google and have taken steps to remove the ad cookies, which collected no personal information, from Apple’s browsers.”

The states involved in the settlement include: Alabama, Arizona, Arkansas, California, Connecticut, District of Columbia, Florida, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Nebraska, Nevada, New Jersey, New Mexico, North Carolina, North Dakota, Oklahoma, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Vermont, Virginia, Washington and Wisconsin.

The post Google Settles Safari Privacy Case with 37 States appeared first on Mobile Marketing Watch.

BIA/Kelsey and their research partner Ipsos found that 94 percent of the consumers surveyed have gone online for local shopping purposes within the last six months.

Among those surveyed, 59.5 percent have completed a local purchase of merchandise or services online, within the last six months. At the same time, two-thirds of total local purchases (65.9 percent) are purchased in-person.

“Our first wave of the Consumer Commerce Monitor survey reveals local shoppers are using a wide range of traditional and digital channels to engage with local businesses,” explains Steve Marshall, director of research at BIA/Kelsey.

“On Black Friday, Small Business Saturday and Cyber Monday,” Marshall adds, “we expect local consumers will leverage all the tools at their disposal—online, mobile, social, promotions, loyalty programs and more—as they search for that special gift and hunt for great deals.”

BIA/Kelsey defines local shopping as “shopping for products or services locally (within a 25-mile radius of your primary residence).”

BIA/Kelsey will release more findings and insight from the survey during a free webinar on Wednesday, Nov. 6.

Webinar details and online registration are available here.

The post Local Consumers Going Mobile and Flexing Multi-Channel Muscle appeared first on Mobile Marketing Watch.

iOS, however, leads the way. That’s according to the findings of a new study from Quantcast and investment firm Piper Jaffray, which indicate that iOS  claims a 65 percent market share.

By comparison, Android’s share of mobile browsing is just 30 percent.

The new study also reveals that as Android and iOS continue to grow, other mobile platforms continue to struggle, collectively dropping from 11 to 4.66 percent during the same period of time.

The new report is based on data gleaned from more than 1 billion monthly page views tracked by Quantcast and Piper Jaffray.

“The data also confirms what we already knew from previous studies,” says Jacob Kleinman of TechnoBuffalo. “iPhone owners are more active in general on their devices than their Android counterparts, while iPad users make up 84 percent of the web traffic coming from tablets.”

The post iOS, Android Own Mobile Browsing in the United States appeared first on Mobile Marketing Watch.

Over the last twelve months, in fact, the speed of mobile browser page loading has increased 30%.

“At Google,” the Internet search giant posted Monday, “we are passionate about speed and making the web faster. A faster web is better for both users and businesses – faster pages lead to better user experience and improved conversions.”

Over the last year, we have seen significant improvements in the core infrastructure that powers the Internet: the web browsers have gotten faster; there have been quite a few LTE/4G deployments making mobile networks a lot faster; and processing power on mobile devices continues to increase at a rapid pace.

“While access from desktop is only a bit faster,” write Arvind Jain and Mustafa M. Tikir of the Google Analytics team, “it is still impressive given that the size of the web pages have increased by over 56% during this period. It’s great to see access from mobile is around 30% faster compared to last year. This is evident from the histograms below as well. For desktop, there is not a significant change in the bucket distributions, but for mobile we see a shift from slower buckets (i.e. higher page load time) to faster buckets.”

To read the complete report from Google, click here.

The post Google Asks: Is The Web Getting Faster? appeared first on Mobile Marketing Watch.

Get ready for navigator.mozPay(), an API that makes possible secure payment capabilities inside Web-based applications designed for the HTML5-based Firefox OS mobile OS.

navigator.mozPay() is a JavaScript API inspired by google.payments.inapp.buy but modified for things like multiple payment providers and carrier billing.

In a nutshell, Kumar McMillan of Mozilla Hacks explains, when a web app invokes navigator.mozPay() in Firefox OS, the device shows a secure window with a concise UI.

After authenticating, the user can easily charge the payment to her mobile carrier bill or credit card. When completed, the app delivers the product. Repeat purchases are quick and easy.

The payment, we’re told, starts and finishes in the client but “further processing and notifications happen server side.”

“As you can probably tell by the prefix,” McMillan concludes, “navigator.mozPay() is an experimental API and might change drastically or become unprefixed without notice. It will process live payments on the first Firefox OS phones and evolve quickly from real world usage.”

To read the full report from Mozilla Hacks, click here.

The post Mozilla Working On Web Payments API for Firefox Mobile OS appeared first on Mobile Marketing Watch.

On Friday, Opera Software confirmed it has acquired mobile browser rival Skyfire Labs, an emerging leader in mobile video optimization and cloud solutions for mobility.

Skyfire, however, is primarily known for its Rocket Optimizer software. Skyfire currently counts three large U.S. mobile operators as customers.

“Opera and Skyfire are a natural fit,” says Lars Boilesen, CEO of Opera Software. “Both companies have evolved far beyond their browser roots. Skyfire adds capabilities to our portfolio around video, app optimization, smartphones and tablets, and strength in North America.”

“With video expected to consume over two-thirds of global mobile bandwidth by 2015, and as time spent on Android and iOS apps explodes, we are excited to extend Opera’s solutions for operators,” Boilesen says.

The acquisition price, we’re told, includes a mix of cash and stock, with an upfront consideration of $50 million and performance based earn-out payments over three years that could bring the total deal size to $155 million.

The acquisition is expected to close by mid-March.

The post Opera Acquires Rival Skyfire, Ending Mobile Browser Rivalry appeared first on Mobile Marketing Watch.

CNET is reporting that the browser is reportedly designed for the screens of today’s leading iOS and Android smartphones and tablets.

The Opera Browser will be rebuilding its mobile browsers using WebKit and a new interface that nearly entirely ditches the traditional browser buttons called Opera Ice, according to a leaked video acquired by Pocket-Lint.com.

The video in question can be seen below.

With speculation mounting that this will be the most “radical redesign” of the popular browser to date, Ice is expected to debut at Mobile World Congress in February.

Stay with MMW for the latest news, gossip, and rumors out of MWC next month in Barcelona, Spain.

[youtube]http://www.youtube.com/watch?v=ADZbdxyvoOY&list=UUcdKjoU_7733lU1-nAlIP_Q&index=1[/youtube]

The post Video: Opera Cool as ‘Ice’ with iOS, Android Mobile Web Browser appeared first on Mobile Marketing Watch.