BDO USA Survey: Mobile Marketing is the Key to Unlocking Omnichannel’s Fullest Potential
According to the findings of a new BDO USA survey shared with MMW, the number of retail chief marketing officers…
survey
Read More
Digital Marketers to Open Their Wallets Wider Next Year
In 2014, the average company spent just over 10% of its annual revenues on marketing activities, according to a recent…
Jivox Survey: Multi-Screen Ad Investment May Skyrocket
Talk about creating time. The average person, while multi-screening, can view seven hours of screen media during just a five-hour…
IDC Says Asian Market Demanding More Touch-Enabled Notebooks
According to the IDC, touch-enabled notebooks are in demand with 82% of respondents to IDC ‘s most recent Asia/Pacific’s end…
Study Shows College Students Are mCommerce Monsters
According to the revealing findings of a new survey of U.S. college students, those pursuing their higher education are also…
Staples: Telecommuting Means Happier, Healthier Employees
Not everyone is following Yahoo and Best Buy down the path of killing telecommuting as we presently know it. A…
Agency Survey: Brands Are Turning To Mobile, But Still Little Interest In LBS And None In iAd
STRATA published its Q3 Agency Survey recently, detailing the sentiment among brands in relation to marketing spend across all channels….
Radio-On-Phones Proponents: There’s A Better Way
Years ago I interned at a newspaper in Cincinnati, Ohio, at the time made infamous by an obscenity trial against…
Reach Consumers Anytime, Anyplace–Even If You Don’t Really Want To
We mobile marketing evangelists weren’t wrong when we said messages and media on cell phones reaches consumers absolutely anywhere, anytime….
Mobile Users: Fans of Personalized Location Based Services
Mobile tech gives developers power to offer a lot of “magic” features for the user experience given the data known…