AdPlugg Announces AMP Integration
This week, AdPlugg announced a new integration with Accelerated Mobile Pages (AMP). The new integration allows publishers to serve ads…
Mobile Advertising
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First Look: Tapjoy Launches the Interplay Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming Environment
On Tuesday, Tapjoy announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping…
Boelter Aims to Simplify Restaurant Marketing
The Boelter Companies, Inc., one of the nation’s leading food service design, equipment and supply companies, announced this week the…
The World’s First AI Financial Advisor to be Showcased at SXSW
MMW has learned today that Pefin has been nominated and selected as a finalist in the interactive innovation category under…
Out of This World: NASA Funded Health Innovation Platform Announced at SXSW 2018
News that’s out of this world is making headlines this week at SXSW. On Monday, MMW learned that Rice University…
The Duopoly Breaker Won’t Be Who You Expect
The following is a guest contributed post by David De Jong, CEO and Founder, Screen6 It’s hard to go a…
Amobee Unveils Custom Bid Algorithms for Marketers
MMW learned ahead of the weekend that Amobee — a leading global digital marketing technology company serving brands and agencies…
First Look: Urban Airship Expands its Platform to Revolutionize In-App Engagement
Ahead of the weekend, MMW learned that Urban Airship has big plans in the works. Fast-following the announcement of AI…
OpenX Cracks Down on Ad Unit Abuse
OpenX, a leading independent advertising technology provider, announced Thursday that the company will ban from its exchange a group of…
Opinion: What’s the deal with Customer Segmentation?
The following is a guest contributed post from Iqbal Kaur, co-founder of Zylotech. In a highly competitive market, it is…