First Look: Shopping on Instagram Goes Global with Shopify
Shopify Inc. — a leading multi-channel commerce platform — announced Wednesday the details of its expanded integration with Instagram. According…
Mobile Marketing
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The Largest Digital Marketing Conference in the World Returns this November
DigiMarCon World 2018 Digital Marketing Conference will be held Online from November 27th to 29th, 2018, available live stream and…
SMS Messaging Innovator Integrates with Microsoft Dynamics 365 for Marketing
On Tuesday, TeleSign announced it will bring its global SMS messaging capabilities to Microsoft Dynamics 365 for Marketing. With TeleSign’s…
Fortumo Launches Open Bundling Platform for Co-Marketing
Recently, mobile technology company Fortumo has launched its bundling platform Trident to the general public. The platform is now available…
Marketers Take Heed: Brands Must Show Loyalty to Earn Loyalty
MMW was privy to a first look at new data this week in a freshly completed report from Alliance Data….
Cognitiv Announces New VP of Strategic Partnerships
Cognitiv, the first company to develop neural network technology for marketers, has just announced the appointment of Jana Jakovljevic as…
GSMA Outlines New Developments for Mobile World Congress Shanghai 2018
On Friday, MMW was briefed on what’s new with the GSMA, as the organization highlighted in a statement to media…
Pluto TV Teams Up With SpotX To Drive Advertising Demand
MMW can now confirm that SpotX, a video advertising and monetization platform, today extended their strategic partnership with Pluto TV,…
How Does Game of Whales Help Mobile Game Developers Make Money in Their Sleep
After 200 million downloads (and counting), mobile games publisher Deemedya had a problem; existing platforms that promised to increase app…
IAS Launches Mobile In-App Solution to Protect Brands in Programmatic Environments
Integral Ad Science, a measurement and analytics company, has just announced the availability of first-to-market technology that allows programmatic buyers…